The only organisation representing
and connecting global
marketers
You cant solve every problem on your ownThats why our members turn to the collective intelligence of our global network for help and inspiration.
WFA champions effective, efficient and responsible marketing communications worldwide.
We represent over 80
of the worlds biggest brand
owners
Together, this unique network represents 90% of global marketing communications spend, some US$700 billion per annum.
and 60 national advertiser
associations on six continents.
10 member benefits
Cut down on trial and error
Our peer-to-peer groups bring together global CMOs, CDOs, IMC and Connections Directors, Global Media, Insight and Senior Sourcing specialists as well as Public and Regulatory Affairs Professionals.
WFA meetings help me to plan better by learning how and where other
companies have managed to overcome problems and succeed.
2
MICHAEL AIDANGlobal Head of Digital & VP Digital Brand Platforms
Group Danone
Mix with the best in the business
Peer-to-peer groups bring together on average 20-30 of the most sophis-ticated client-side multi-national marketers over 50 times a year across a variety of geographies.
Im always struck by the diversity and calibre of people at WFA meetings. Smart
people with different experiences and points of view can offer great insight which
I can meaningfully apply to my day job.
4
JAVIER MEDRANOSenior VP Marketing
Grupo Bimbo
Save time and money
Make smarter decisions guided by peers with no vested interests. WFA offers 48-hour benchmarking and one-to-one matchmaking services to help marketers get you the best available information from our network as fast as possible.
WFA benchmarks provide quick and trustworthy pathways to circumvent
the challenges we all face.
3
JAMSHED WADIAHead of Digital Marketing & Media, Asia Pacific & Japan
Intel
Make better informed decisions
WFA is a not-for-profit organisation. We represent client-side marketers, not agencies, media owners or vendors. There are no vested interests.
With big marketing budgets, constant pressure to demonstrate ROI and increasing
complexities in the media and marketing industry, WFA helps me see the bigger picture
more clearly.
1
BENJAMIN JANKOWSKIGroup Head, Global Media
MasterCard
Be in a better negotiating position
Get unique insight from WFA research on anything from media cost forecasts to models and trends in agency remuneration. Our samples tend to be based on responses from your peers representing at least $30bn in ad spend.
WFA enables us to assess our recent performance against a pool of major multi-
national peers, not hundreds of SMEs.
5
THOMAS HOLZAPFELGlobal Category Leader Marketing
Deutsche Telekom
Provide global industry leadership
Help set and raise global industry standards on media & marketing issues, whether it be best practice for audience research, the agency pitch process or providing marketers with guidance in relation to programmatic media buying.
WFA gives you a seat at the table when defining best practice on priority issues. Setting industry standards can be hugely insightful and actionable for both companies and individuals.
6
AMERICO CAMPOS SILVAGlobal Head of Social & Alternative MediaShell
Stay on top of policy developments
WFA has a team of experts working on key marketing policy issues impacting brand owners. Policy leads are skilled in translating what the policy challenges mean for your business and coordinating engagement to find sustainable solutions which work for brand owners and policymakers.
WFA has unparalleled expertise in tracking and understanding global marketing regulations, deciphering their potential impact and shaping effective industry responses through its global network.
8
MARY CATHERINE TOKERVP Global Government & Public AffairsGeneral Mills
Make the case for marketing as a force for good
Brands are under constant scrutiny for their perceived role in causing some of societys most intractable problems. Smart brands will continue to play a meaningful and positive role in society. All business functions need to understand how purpose, principles and transparency are shaping the new way of doing business.
WFA showcases whats best about brands and marketing. It helps members understand how the world is changing, how people expect more from them and how we need to adapt to remain relevant in order to future-proof our respective business models.
10
DAVID WHELDONCMORoyal Bank of Scotland
Network with your peers
WFA offers unique peer-to-peer networking opportunities for senior marketers and public affairs professionals, including free access to the WFA Global Marketer Week, the annual global event for client-side marketers.
The WFA represents a truly global network of diverse individuals who share the same professionalism, passion and dedication to the betterment of marketing.
7
SAMEER DESAIHead of Consumer Healthcare, Asia, Latin America, Middle East & AfricaMundipharma
Set the responsibility agenda
Protecting your brand is as important as building it. WFA works with international bodies, such as WEF, WHO, APEC, OECD and UNICEF to help define best practice standards for marketing so as to help brands deliver on societies expectations.
WFA helps us stay on top of the critical issues that affect us today, forewarns us of tomorrows challenges and helps our company and the broader industry develop the tools we need to address them.
9
MICHAEL GOLTZMANVP International Government Relations & Public AffairsThe Coca-Cola Company
WFA is a not-for-profit
Our agenda, by our members for our members
60+ meetings a year, bringing together senior marketers
CannesSingapore
CMOFORUM
Dubai MiamiLondon SingaporeMexico
IMCFORUM
Berlin New YorkLondon RomeMumbai Shanghai
MEDIAFORUM
Amsterdam ParisHong Kong SingaporeLondon
CDOFORUM
London ShanghaiNew York SingaporeParis
SOURCINGFORUM
LondonSingapore
INSIGHTFORUM
Meetings in 2015-2016
But we know its not always easy to attend in person
Helping marketers to understand the key macro issues impacting the industry and iden-tify practical solutions to their day-to-day chal-lenges by cutting down on trial and error through peer learning.
BENCHMARKS,SURVEYS& WEBINARS
Practical advice and best practice for marketers on issues such as the agency pitch process, choosing and using media auditors, obtaining transparency and return of media in-come and programmatic media.
GUIDELINES& BESTPRACTICE
Understanding that geography and time can be barriers to attending meetings, WFA organ-ises remote forums with smaller groups on priority issues giving you access to your peers knowledge and the answers to your questions from the com-fort of your own office.
REMOTEFORUMS
A CMO-led group seek-ing to inspire marketers with great brand stories, identifying the core components of market-ing success in the digital age, offering the tools to make the case for change internally and helping identify organisational set-ups and processes which best allow great work to flourish. project-reconnect.com
PROJECTRECONNECT
Giving WFA members access 24/7 to insights that they cannot get from anywhere else, including bespoke reports, peer-to-peer benchmarks, white papers, guidelines, surveys and much more!wfanet.org/knowledge
GLOBALKNOWLEDGEBASE
Championing your interestsWFA brings together companies to address policy issues which can affect your license to operate. We help members understand and comply with regulations, manage their digital footprint and address emerging trends and challenges so they can effectively meet regulatory and societal expectations.
POLICY ACTION GROUP RESPONSIBLE MARKETING PACT
DIGITAL GOVERNANCE EXCHANGE RESPONSIBLE ADVERTISING & CHILDREN
Peer-to-peer meetings where companies address common challenges in relation to policy-making and regulations, including sector-specific issues, such as marketing to children, food and non-alcoholic beverage, alcohol, cosmetics, consumer healthcare and digital marketing;
Access to industry-wide coalitions championing your interests at global, regional and local level;
Timely and action-oriented alerts on key issues, analysis, detailed briefings, regulatory help desk, key messages, data and evidence on your priority dossiers;
Engaging policy makers and society in order to develop thought leadership on often sensitive issues to enable your company to go beyond compliance and take leadership positions.
Setting industry best practice on policy issues
MARKETING TO CHILDREN
ALCOHOL marketing
FOOD MARKETING
DIGITAL MARKETING
Exposure to cutting-edge trends, practical help in addressing them, including training modules
Setting global standards, defining best practice in regulatory compliance and addressing policy challenges
Defining global strategy and local coalition building to address regulatory
challenges
Helping brands comply with new online regulations and go beyond compliance
through better digital governance to enable brands to innovate with confidence
wfanet.org [email protected] +32 2 502 57 40 @wfamarketers youtube.com/wfamarketers linkedin.com/company/wfa
For membership enquiries or to receive WFA newsletters, please contact Claire Francis:
+44 (0) 7402 067 731
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