April Kyle / Brandi Lalanne// Schipul The Web Marketing [email protected] / [email protected]
www.schipulcon.com/presentations
WHAT DO I DO WITH THIS BLOG??Swimming to Blogging Success
Feel like something’s missing?
What we’ll cover
1. How to choose the right blogging platform2. Keeping your blog fresh3. Tracking blog stats
DEFINING PHASE 2
Determine your blogging goal
Is your blog the right fit?
• No magic formula• Be realistic• Content is king• Comment smart• Timeliness
PHASE 3: STARDOM
If you blog it, they will come…
http://www.flickr.com/photos/pats0n/2128923036/
Find your passion & tell the world
Stand out from the rest
http://www.flickr.com/photos/dhonfuthu/3384058945/
• Contests!• Guest posts• Theme months• NaBloPoMo:
http://www.nablopomo.com/
• Audience Participation
Find Ways to Add Value
BUILD YOUR BLOG
Awesome theme resources:
• http://wordpress.org/extend/themes/• http://www.wpzoom.com/• http://themeforest.net/• http://www.elegantthemes.com/
Give it Identity!
Baby, There’s A Shark in the Water
…and he’s reading your stuff.
Track’em and Tag’Em
• Google Analytics: – Sign up at Google.com/analytics– Install code in your Wordpress site using plugins
like Google Analyticator: http://wordpress.org/extend/plugins/google-analyticator/
– Profit!• Technorati: http://technorati.com/
• BlogPulse: http://www.blogpulse.com/
Extend the Functionality
• SEO Plugins: http://wordpress.org/extend/plugins/all-in-one-seo-pack/
• Twitter: http://wordpress.org/extend/plugins/twitter-tools/
• Flickr: http://wordpress.org/extend/plugins/wordpress-flickr-manager/ AND http://wordpress.org/extend/plugins/wp-flickr/
• MobyPicture.com (iPhone & Android users): http://www.mobypicture.com/
Blogging Basics
1. Align your blogging goals with your medium2. “Write what you know”3. Monitor but don’t obsess
Just Keep Swimming!
Blog: thisisnotapokerblog.com blog.brandius.net
Twitter: @thisisnotapril / @brandius
Find this presentation here: www.schipulcon.com/presentations
APRIL KYLE / BRANDISchipul the Web Marketing Company
