Open Social Media: Where we tell it like it is
Open Social Media Education
A Captive Touch Initiative
Host: Sherry Nouraini Founder/President Captive Touch
Open Social Media: Where we tell it like it is
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Open Social Media: Where we tell it like it is
Topic of Our Workshop Today
What does it take to be effective
On Twitter?
Open Social Media: Where we tell it like it is
Your greatest challenge is to be foundand remembered
Open Social Media: Where we tell it like it is
My advice
• Start with your business objectives• Know your audience• Be focused• Be patient• Take the time to build your rightful place on Twitter by building relationships
This is all big talk, let’s get specific
Open Social Media: Where we tell it like it is
How do you find your audience?
• Twitter gives you all the tools
1. #Discover2. Search3. Lists
Open Social Media: Where we tell it like it is
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Open Social Media: Where we tell it like it is
The #Discover tab offers manyopportunities for finding your audience
Open Social Media: Where we tell it like it is
The Search function allows you toFind people based your own criteria
http://search.twitter.com
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it is
Open Social Media: Where we tell it like it is
Once you find people with whom you want to build relationships, assign them to lists
1. Create a number of categories for the type of people you want to meet
• If you are a photographer Wedding planners New moms
2. Create a list for each group on Twitter (up to 20)
3. When you find and follow them, assign them to lists
Open Social Media: Where we tell it like it is
Where you’ve been listed
Lists you’ve madeOr lists you’ve subscribed to
Open Social Media: Where we tell it like it is
Why are lists so powerful?
1. They allow you to organize your stream
2. They help you to prioritize your interactions
3. Other people’s lists
• Subscribe to their lists• Follow the people on their lists
Open Social Media: Where we tell it like it is
How to be found?• Now the real work begins• Spend at least 1 hour each day:
1. Share links to your blog posts2. Share links to articles (that you have read) related to your industry3. Read updates from people on your lists and retweet (RT) them. Include a comment with the RT if possible4. And most importantly, start a conversation5. Pay attention to your @Connect stream to see who is engaging with your updates
Open Social Media: Where we tell it like it is
Another great way to be found Twitter Chats:
• A group of people having a chat on Twitter usually centered around a topic. #Whatever
Wikki for Twitter chats:http://bit.ly/Twitterchatlist
Crowdsourced chats: Not all chats are created equal
http://bit.ly/Crowedsourcedchats
Open Social Media: Where we tell it like it is
Twitter has its own culture, respect it or You’ll be un-followed
Survey asked: What would make you unfollow?• Offering little value• Auto posting from Facebook• Too many back to back posts• Offensive and vulgar language• Auto DM• Constantly selling• No activity for 15 days or more• Too many quotes• Get rich schemes• Not replying to conversationsFor a complete list visit http://bit.ly/Twitterpoll
Open Social Media: Where we tell it like it is
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http://bit.ly/feedback_sm
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