What kind of
media
institutions
might distribute
your media
product and
why?
Evaluation Task 3
Evaluation Task 3
Our film ‘Cyclone’ is low
budget and the audience it
would attract would be a
niche market rather than a
global target audience. This
is due to the factors such as
a large budget or impressive
special effects it is missing in
order for global conglomerate
companies to be interested in
distributing ‘Cyclone’, we
would aim for a British
independent film company to
distribute. Our film instead of
containing a recognisable or
famous actor or director
contains an up and coming
actor, who has a fan base
within niche markets.
The films is a
technological thriller
set in a post -
apocalyptic future
following the spread
of a computer spread
by the company
Cyclone, as shown in
our opening
sequence, where the
only central
character shown is
our antagonist, Jack
Storm. The rest of
the film follows the
protagonist trying to
reverse the effects of
the virus in a limited
time period, making
our thriller more
suspenseful.
By distributing to
niche markets it
will be cost
efficient and,
considering big
chains of cinema
such as AMC
Entertainment in
America could be
more interested
in showing a
large scale high
concept, high
budget and
highly marketed
film such as The
Avengers, which
will bring in a
global audience
and create much
more profit.
This is why ‘Cyclone’ would aim to be distributed by a
British Independent film company, such as DNA films,
which has been successful in producing very successful and
critically acclaimed pieces such as ‘Trainspotting’, ’28 Days
Later’, ’28 Weeks Later’ and ‘The Beach’. DNA films
produces high concept and high budget films as well as low
budget experimental films, and since the film company has
a sterling reputation for these films, it will create a helpful
platform to launch ‘Cyclone’ from.
The distribution of ‘Cyclone’ would have to be
conventional and low budget, but considering how
the film is based around computers and computer
virus based suspense, we could market via
interactive internet ads, pop up ads and apps on
both computers and phones. This will coincide with
the standard TV spots, trailer on YouTube and
interactive website showing pictures, the trailer and
background of the film.
After the film had been
released into a few select
cinemas in 2D, which for
budgets sake would
probably have a short
run in the theatre and
not have many showings,
I think the film would be
distributed typically
through DVD and Blu-Ray
releases, with different tv
spots shown for these to
generate attention
around the release into
shops and downloading
the film online.