psychological processes and consumer responses
MotivationTaste is motivation to buy pizza
Freud’s Theory
Fun,Staus or Relaxation motivates towards whiskey
Maslow’s Hierarchy of Needs
No warranty(dissatisfier) but ease of use(satisfier)
Herzberg’s tow factor theory
Make your 1st or 2nd slide an outline of your presentation– Ex: previous slide
Follow the order of your outline for the rest of the presentation
Only place main points on the outline slide– Ex: Use the titles of each slide as main points
It is the best
Perception
I want grapes not mangoSelective attention
Selective distortionTo say 2 is bad and if both are same
1 2
Selective RetentionTo say-dell is better than apple No matter what
An illiterate Indian who love Indian team if still says India has won
SUBLIMINAL PERCEPTION
Too much mistake, Buy another newspaper
Change in behavior from Experience
Learning
EmotionIt feels bad-Let’s install chrome
Last time I used it.It was not good
Memory
SummaryFour main psychological processes that affect consumer behavior are motivation, perception, learning, and memory
Credit
KOTLER, P. & KELLER, K. 2011. Marketing Management 14th Edition,Upper Saddle River, NJ, Prentice Hall(With due thanks to the owners of Photographs)