What the numbers tell usAnna Dahlström, Geeky 23 Oct 2012 - London
12,214
12,214 days
12,214 dayssince I was bornnot how we usually refer to our age
17 May 1979still relies on us converting it based on our own reference points
33 years 5 months 7 daysa precise reference & easy to understand
Numbers need contextwithout it they have very little meaning
Context is dependent on our understandingformats, measures & cultural references
348 milesdistance between my house & the Royal Dublin Society
visual references aid our understanding
348 miles
visual comparison helps even further
348 miles 374 miles
known measures provide instant reference points
560 km 602 km
Has to be the right contextor the numbers become misleading or hard to understand
Big dataeverybody is talking about it
Data scientist“The sexiest job of the 21st century”, Harvard Business Review
Eat & sleep datawhat to use & how it can be used
In decision making
trends & opportunities
Identify
Source: www.flickr.com/photos/jorgeq82/4732700819
where to start & what to focus on
Guide
Source: www.flickr.com/photos/dpstyles/3448453466
kpis - what, how & for how long
Measure
Source: www.flickr.com/photos/mr_t_in_dc/1394718838
how we did & what we need to do
Review
Source: www.flickr.com/photos/davedugdale/5099605109/in/photostream
In the design process
tell us something about our users
Analyse
Source: www.flickr.com/photos/vrypan/490057546/
why & what
Reference
Source: www.flickr.com/photos/vrypan/490057546/
design decisions & approaches
Validate
Source: www.flickr.com/photos/nomadic_lass/5598218199
As part of products
more understandable way
Communicate
Source: ivancash.com/Infographic-of-Infographics
creating awareness & reach
Educate
Source: www.slaveryfootprint.org/
reminders, awareness, notifications, warnings
Alert
Source: www.flickr.com/photos/teraminato/4716125623
influence online behaviour
Nudge
Source: screenshot hotels.com
offline decision making
Source: www.bbc.co.uk/news/science-environment-19571053
Influence
ratings & reviews, how many others, how many of my friends
Source: screenshot hotels.com
Reassure
other people who liked this also liked.... this is similar to...
Recommend
Source: www.flickr.com/photos/dcmetroblogger/6574651159
the cherry on the cake
Source: www.uniform.net
Delight
Big dataBig potentialit’s a gold mine
Understanding datawhat to use, how it can be used & how to actually use it
What decisions could we make if we had all the information we need
- Harvard Business Review
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@annadahlstrom | www.annadahlstrom.com
Thank you. Questions?
