Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Agenda For The Day
• Environmental Scan– Italy– Australia
• What Would Walmart Do?
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Italy
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Population: 59,083,000Population Density: 200.78 (people per sq km)
Demographics
Regulatory Environment
Ease of doing business:• Ranked 78th out of 183 countries in 2010, 54th out of 183 countries in 2009•Overregulated
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Competitive Environment
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
• 6th largest market economy• Per capita income is $26,760.• Family- owned business is backbone• Unions = 40% of workforce
Economic Environment
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Socio-Cultural
• Family, Food, Fashion • A tavola non s’invecchi mai – One never grows old at the
table!• Prefer markets for fresh, home-made meals• Value “la bella figure”
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Australia
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Demographics
•Population: 212,948,000•Population Density: 2.8 (people per sq km)•Average Car/Household: 1.65
Regulatory Environment
Ease of doing business:• Ranked 9th out of 183 countries in 2010• Low regulations
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Competitive Environment
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Economic Environment
•Unions = 4% of workforce
•Australia has 14th largest economy by GDP
•Per Capita Income = $26,760
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Sociocultural Environment
•20% of population foreign born
•40% of mixed culture origin
•10% migrated from Asia, specifically India and China
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
Natural Environment
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
What Should Walmart Do?
• AVOID• Why?– Space– Ease of Business– “La Bella Figure”– Failure of MNCs
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
• Go Ahead with a Joint Venture• Why?– Growing Retail Industry– Similar Cultures– Trade relations
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
What Should Walmart Do?
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
What Should Walmart Do?
THANK YOU!
Ashley Sporleder – Ketan Deshpande – Kim Dandurand A Marketing Management Project
