What Your Peers Really Do With International Student Prospects. Spoiler Alert: It’s Not Pretty.
Lisa Cynamon Mayers, Academic Advisor, Intead
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Response Rate of Student Mystery Shopper Email Inquiries 30 Institutions randomly selected from US, Australia, Canada
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23%
54%
13%
10%
No responseResponded within 24 hoursResponded within 2 business daysResponded within 1 month
Mystery Shopper Phase 1Exemplary Institutions
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Chinese Language Documents
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Response Rate of Student Mystery Shopper Email Inquiries 60 Institutions randomly selected from US, Australia, Canada
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32%
50%
13%
5%
No response Responded within 24 hours
Responded in 2 to 5 business days Responded within 2 weeks
Further Analysis of the Responsive Institutionsn=41
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68%
32%
No Chinese Materials
Have Chinese Materials or officers who can speak Chinese
Mystery Shopper Phase 2Exemplary Institutions
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Mystery Shopper Phase 2Exemplary Institutions
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College Fair Mystery Shopper—Vietnam26 US institutions surveyed
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19%
31%27%
12%
12%
No response Responded within 24 hours
Responded in 2 to 5 business days Responded within 2 weeks
Responded within 1 month
College Fair Mystery Shopper—Beijing, China28 US institutions surveyed
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25%
53%
18%
4%
No response Responded within 24 hours
Responded in 2 to 5 business days Responded within 2 weeks
College Fair Mystery Shopper—India13 US institutions surveyed
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54%46%
Institutions with no responseInstitutions with response
Marketing Automation vs. CRM
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Integrated Digital Marketing Tools
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Questions?
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