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Value of Creativity Group
vs.
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•
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Average value of a home loan
$400,000
4.95% interest (conservative) =
1 year fixed interest rate
Estimated revenue $4,534,200
Campaign Cost exc Agency fees
NZ$378,455
NB Average life of a loan is approx 25 yrs.
http://awards.digitalstaging.co.nz/likeloan
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0
200
400
600
800
1,000
1,200
1,400
1,600
25-M
ar-1
3
01-A
pr-1
3
08-A
pr-1
3
15-A
pr-1
3
22-A
pr-1
3
29-A
pr-1
3
06-M
ay-1
3
13-M
ay-1
3
20-M
ay-1
3
27-M
ay-1
3
03-J
un-1
3
10-J
un-1
3
17-J
un-1
3
24-J
un-1
3
01-J
ul-1
3
08-J
ul-1
3
15-J
ul-1
3
22-J
ul-1
3
29-J
ul-1
3
Dri
ve A
pp A
ctiv
atio
ns
Week Commencing Monday
Mobile TV Facebook Others Activations
Effort is the top driver of BT Net
Promoter Score
46
urv
ival R
ate
Difficult Easy Neither / Dont know
% Easy % Difficult
Days post interaction
Surv
ival
Rate
Corr
ela
tion w
ith
rep
urc
ha
se
Correlation with increased spend
CSAT
Effort
NPS
54