Whistle-stop Tour to Retaining Your VolunteersPresented by Vashti Holland
Agenda
• The changing face of volunteering
• Why volunteers leave
• Motivations
• Volunteers as Customers
• What do we do well
• What could be improved
• More than 2 million people unemployed
• Dramatic increase in the numbers of people enquiring about volunteering
The changing face of volunteering
• Volunteer numbers soar as recession bites
• More than 2 million people unemployed
• Dramatic increase in the numbers of people enquiring about volunteering
Context for retention
In other words…
• The world is changing faster and faster
• Growing disconnect between people’s expectations and what we offer
• People want shorter term, flexible ways to engage
Why do volunteers leave?
Why do volunteers leave?Top 5 reasons
• Volunteering is badly organised
• Unable to cope with the tasks given
• They feel “put on” by the organisation
• Not given sufficient recognition / appreciation
• Not having out of pocket expenses reimbursed
Theories of motivation
• Frederick Herzberg
• Dr David McClelland
Frederick Herzberg’s TheoryTrue Motivators are:
• Achievement – Goal setting
• Recognition - How?
• The work itself - Role
• Responsibility – How much?
• Advancement – Personal Development
Dr David McClelland’s Theory of Needs
• Affiliation –Need to be liked
• Achievement – Goal Setters
• Power - Leaders
What motivates YOU? Complete the questionnaire
What does this mean?Any surprises?
New thinking
Volunteer as customers
Their currency is their time
How do you want to be treated as a customer?
• Buying a car
• Going to a restaurant
• Buying a holiday
• Buying a birthday present
What are the biggest challenges you face in retaining your volunteers?
What are your:
S trengths W eaknessesO pportunitiesT hreats
Whistle-stop Tour to Retaining your Volunteers
0161 339 2345
