21-06-2012 1
Augmented Reality
Future of Consumer Interactions
21-06-2012 2
What is Augmented Reality ?
21-06-2012 3
Augmented Reality
Reality + Simulation = Virtual Reality Augmented Reality
21-06-2012 4
Augmentation by a computer
Leads To
Augmented Reality (AR) is a term for a live direct or an indirect view of physical, real world environment whose elements are augmented by a computer generated sensory input such as sound or graphics. It is related to a more general concept called mediated reality, in which a view of reality is modified by a computer. As a result, the technology functions by enhancing one’s current perception of reality. By contrast, virtual reality replaces the real world with simulated one.
21-06-2012 5
Is Augmented Reality Ready For Mass Adoption ?
21-06-2012 6
21-06-2012 7
Statistics of Keyword search queries for "Augmented Reality” on Google gives eloquent testimony about the growing interest for this technology. For two years the Augmented Reality has become profitable. A lot of AR-advertisement, navigations, entertainment applications has been developed.
Source: http://computer-vision-talks.com/2011/02/future-of-the-augmented-reality/
21-06-2012 8
But, Are We There
Yet?
21-06-2012 9
For Consumers
Ease of Use
The Curiosity Quotient
The Fun Quotient
Provide Utility
For Marketers Marketing Awareness
Potential
ROI
21-06-2012 10
Find The Answer To
But, Are We There
Yet? In The Following Slides
Mahindra XUV 500, Auto Expo 2012
21-06-2012 11
https://www.youtube.com/watch?v=lA-k3TsFPj4
21-06-2012 12
https://www.youtube.com/watch?v=lA-k3TsFPj4
Mahindra XUV 500, Auto Expo 2012
Live Augmented Reality by National Geographic
21-06-2012 13 http://www.youtube.com/watch?v=D0ojxzS1fCw
Mall Activation National Geographic had some fun with one of their newest PR stunts. By building an augmented reality set-up, with the help from company Appshaker, visitors at the mall experienced a shocking surprise; they were able to see animals, both alive and extinct, come to life before their very eyes. Not only animals, but also weather systems and even the historic moon walk. Check out the video below
21-06-2012 14
Live Augmented Reality by National Geographic
National Geographic set up a display screen, in a mall, on which augmented reality was projected. Shoppers & by standers could see the screen at get a feel of wild life around as if living in a virtual world
21-06-2012 15
Some Glimpses From
The Event: Live Augmented Reality by National Geographic
21-06-2012 16
21-06-2012 17
21-06-2012 18
21-06-2012 19
21-06-2012 20
Beyond The Hype: Moving From Simple Gimmicky Experiments
To Real World Applications
21-06-2012 21
21-06-2012 22
What Next ?
21-06-2012 23
Source: Inspiration from the presentation of Lynne d Johnson, R/GA http://www.youtube.com/watch?v=D0ojxzS1fCw https://www.youtube.com/watch?v=lA-k3TsFPj4 Articles from Prominent Industry Experts.
Thursday, 21st June 2012
Thanks for your time.
Kumar Gaurav
+91 95604 52199
21-06-2012 24