Why Advertisers Should and WouldSwitch from CPI to CPARon BrightmanCEO, Performance Revenues
The shift has already happened
• Education
process.
• Demanding KPIs.
The Marketing Spectrum
CPM CPC CPI CPA
Publisher’s Risk Level
Advertiser’s Risk Level
The unified install event
Lack of sophisticatio
n
How CPI won over CPA
The forces against the
shift
Ad Networks
Advertisers
The Shift to CPA
CPI = CPA x CRCPA = CPI / CRCR = CPI / CPA
The benefits of CPA
- Pay for what matters- real active/paying users.- No need to pay for the thousands of users who are not the right users.- No need to combat fraud. - No need to constantly monitor and analyze campaigns.- No need to try and control the industry with varied CPI rates and endless restrictions.- No need to keep communicating with the account manager at the ad-network.- No need to limit the budget.
• lack of education • technological barrier
KPI Hero
The barriers for CPA and the solution