#1 SMART TV PARTNER
Award Winning Technology
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VDISRUPTION OF TV AS WE KNOW IT
Internet Connected TVs to Reach 650m by 2017
NEWS - AUGUST 2012
30% of US Internet homes have a Connected TV
August 21, 2012
August 1, 2012
83% of video operators plan to offer TV Everywhere by 2013
August 17, 2012
Video games on connected TVs is forecast to grow rapidly to $1.6 billion in 2016, up from $88.0 million in 2012
August 13, 2012
In October 2011 the use of the Internet feature in IPTV-enabled homes was estimated at about 2% of their TV use. In February 2012 it jumped to about 5%
August 17, 2012
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WHO HAS A TV APP?
#1 TV APP - SPAIN
VOD – KIDS
DEVICE CONVERGENCE
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SOCIAL TV ?
DEVICE CONVERGENCE
- Sharing
Shared
Video
Images
Data
Personal
TV Remote
Search
Data Entry
RADIO TV APP & MOBILE CONVERGENCE
SPORTS TV APP & MOBILE CONVERGENCE
PROPERTY APP & MOBILE CONVERGENCE
Fragmented environments are expensiveThe more platforms the higher the cost to maintain
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WHAT DID WE LEARN FROM MOBILE
Speed to market is keyApp updates went from annually to monthly
Users want a common experience
Brands want reach & coverageEssential to cover all the major TVs (Samsung, LG,
Philips, Sharp, Panasonic, Sony) devices (TV + Blu-ray, STBs) and platforms (Google TV, Opera Software)
Commonality yet mass FragmentationMost Smart TV app SDKs are based on HTML, JavaScript
and CSS but there are many differences between how TVs, devices and platforms function.
App creation and cost of maintenanceUsing multiple SDKs to create and maintain Smart TV
apps is massively time consuming and hard to manage
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THE SMART TV CHALLENGE
AWARD WINNING TV APP ENGINE
andy @ tvappagency . com
1 Sherwood stLondon W1F 7BLUnited Kingdom
www.tvappagency.com
@ andyeardley