- 1. Dana R. Todsen, ACFRE President Todsen & Associates, LLC
Why Some Campaigns Succeed and Why Some Fail
2.
Why Some Campaigns Succeed and Why Some Fail 3.
- Assessment of Campaign Timing
Why Some Campaigns Succeed and Why Some Fail 4.
- ASSESSMENT OF CAMPAIGN TIMING
- CDO has been on the staff for a minimum of 24 months.
Why Some Campaigns Succeed and Why Some Fail 5.
- ASSESSMENT OF CAMPAIGN TIMING
- Your board is up to the full complement of membership which is
allowable in your by-laws.
Why Some Campaigns Succeed and Why Some Fail 6.
- ASSESSMENT OF CAMPAIGN TIMING
- Board attendance during the past 18 months has averaged 80% or
more.
Why Some Campaigns Succeed and Why Some Fail 7.
- ASSESSMENT OF CAMPAIGN TIMING
- There is whole-hearted agreement between the staff and board
regarding the worthwhileness of the project, and they are willing
to work together to bring the project to fruition.
Why Some Campaigns Succeed and Why Some Fail 8.
- ASSESSMENT OF CAMPAIGN TIMING
- The project meets a valid need.
Why Some Campaigns Succeed and Why Some Fail 9.
- ASSESSMENT OF CAMPAIGN TIMING
- The case for the program has emotional and dramatic
appeal.
Why Some Campaigns Succeed and Why Some Fail 10.
- ASSESSMENT OF CAMPAIGN TIMING
- The organization has successfully raised its objective in its
annual support campaign in the past two years.
Why Some Campaigns Succeed and Why Some Fail 11.
- ASSESSMENT OF CAMPAIGN TIMING
- The organization has a challenging annual dollar objective in
its annual campaign which forces it to stand on tiptoes to achieve
its objectives.
Why Some Campaigns Succeed and Why Some Fail 12.
- ASSESSMENT OF CAMPAIGN TIMING
- In the past two years, you have operated within a balanced
budget.
Why Some Campaigns Succeed and Why Some Fail 13.
- ASSESSMENT OF CAMPAIGN TIMING
- You have prepared a carefully developed pro forma budget and
have project that when the facility is completed, the project will
generate sufficient income to make is self-supporting.
Why Some Campaigns Succeed and Why Some Fail 14.
- ASSESSMENT OF CAMPAIGN TIMING
- A general rule of thumb is that you will be able to raise ten
to fifteen times the funds in a capital campaign that you have been
raising annually.
Why Some Campaigns Succeed and Why Some Fail 15.
- ASSESSMENT OF CAMPAIGN TIMING
- The board and staff have individually committed in an open
meeting, with full discussion and verbal voting, their dedication
to give and work sacrificially.
Why Some Campaigns Succeed and Why Some Fail 16.
- ASSESSMENT OF CAMPAIGN TIMING
- The board is able to give individually (and corporately if it
is personally or family-held company) 10% of the campaign
objective.
Why Some Campaigns Succeed and Why Some Fail 17.
- ASSESSMENT OF CAMPAIGN TIMING
- You are able to determine or identify the 20 major gifts that
will produce 40% of your objective.
Why Some Campaigns Succeed and Why Some Fail 18.
- ASSESSMENT OF CAMPAIGN TIMING
- You have identified and listed the 200 sources that are most
likely to provide the largest gifts for your program.
Why Some Campaigns Succeed and Why Some Fail 19.
- ASSESSMENT OF CAMPAIGN TIMING
- During the past 12 months, you have maintained a written plan
to actively cultivate your top 200 sources, and you have made a
significant contact with each at least twice during the year.
Why Some Campaigns Succeed and Why Some Fail 20.
- ASSESSMENT OF CAMPAIGN TIMING
- On your board, you have a person of sufficient strength,
stature, influence, and affluence that he or she will be a
desirable candidate to head your campaign.
Why Some Campaigns Succeed and Why Some Fail 21.
- ASSESSMENT OF CAMPAIGN TIMING
- You are able to identify someone of sufficient strength,
stature, influence, and affluence who you feel will accept the
chairmanship of your campaign program.
Why Some Campaigns Succeed and Why Some Fail 22.
- ASSESSMENT OF CAMPAIGN TIMING
- You will be able to recruit sufficient volunteers to mount a
successful campaign effort.
Why Some Campaigns Succeed and Why Some Fail 23.
- ASSESSMENT OF CAMPAIGN TIMING
- There should be no campaigns in your service area being planned
for the same period which will cause a serious conflict.
Why Some Campaigns Succeed and Why Some Fail 24.
- ASSESSMENT OF CAMPAIGN TIMING
- The organization must have the ability to manage donor
information.
Why Some Campaigns Succeed and Why Some Fail 25.
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- Money will roll in if we give them an address
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- Failure to Honor the Process
- Lack of Leadership Commitment
Why Some Campaigns Succeed and Why Some Fail 26.
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- Good Early Response Now Just sit Back
Why Some Campaigns Succeed and Why Some Fail 27. Why Some
Campaigns Succeed and Why Some Fail