Why Tag Management?A Cool Website Story
Teddy Ho
March 2012
Santa Barbara, CA
2
Tag
Management
Technology
Tag
Management
Technology
Support
Insights
Sales
Insights
What we will cover ...
6
Need:
bigger
cooler
dynamic
10
Then along
came
marketers
11
Po
p-U
ps
Banners
Search Optimization
Social Sharing
Co
nv
ers
ion
sAnalytics
Interstitials
Dynamic Content
Ch
at
Targeting
Tracking
And brought along some cool stuff ...
Promotions
Multivariate Testing
12
Cool Stuff
requires
Cool Code
13... and added lots of "tags"!
We started with this basic structure ...
15
Javascript tag sample:
Image tag sample: iFrame tag sample:
WHAT?
WHERE?
WHEN?
WHO?
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And that is why we have tag managers ...
1 Line of Code!
18
But really,
why tag
management?
CONTROL: Precision & Compliance
AGILITY: Play & Pause
PERFORMANCE: Speed & Protection
24
5 Steps to
Tag Management
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1. Consultation� Site(s) definition
� Tag list
� Variable definition
� User access
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1. Consultation
2. Installation� Code implementation
� Variable setup
� Tag removal (optional)
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1. Consultation 3. Creation
� Tags
� Pages
� Rules
� Users
2. Installation
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1. Consultation
4. Testing� Test tags
� Test firing rules
� Check performance
� Deploy code
2. Installation
3. Creation
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1. Consultation
4. Testing
2. Installation
3. Creation
5. Optimization� Monitor performance
� Optimize configuration
Why Tag
Management?
Control
Agility
Performance
5 Steps to TM
1. Consultation
2. Installation
3. Creation
4. Testing
5. Optimization
@teddyho
[email protected]
(805) 966-2300 x 109