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Page 1: Why the cloud ?

WHYThe Cloud

Everything On Line ?Social Networks ?Big Data ?BYOD ?

is far more than a crap shoot !

COCHRANE a s s o c i a t e s

Peter Cochranecochrane.org.ukca-global.org

Monday, 24 June 13

Page 2: Why the cloud ?

S H O R T ANSWER

The internetwon’t scale

M a n a g e m e n t / work practicesw o n ’ t s c a l e

Sustainability cannot be achieved without big changes to the way we compute , communicate , control . . .

Monday, 24 June 13

Page 3: Why the cloud ?

S I D E SHOWS

- Security- The Law- Regulators

Monday, 24 June 13

Page 4: Why the cloud ?

L A W S A N DR E G U L A T I O N

Entirely human

constructs that

are always up

for change,

or often,

very easily

‘circumvented’Monday, 24 June 13

Page 5: Why the cloud ?

C L O U DS E C U R I T Y

The Cloud/Clouds are inherently more secure than any other network we have experienced before...

Monday, 24 June 13

Page 6: Why the cloud ?

THE CLOUD

F a r m o r e fundamental than cutt ing the w i r e s a n d even more mobility

Monday, 24 June 13

Page 7: Why the cloud ?

W H A T W E D O T O D A Y

~2nB Peoplehave all this

~4nB People onlyhave a mobile

Today’s internet cannot support 7Bn with all this + a lot more - it does not scale...it will grind to a halt

Monday, 24 June 13

Page 8: Why the cloud ?

I N T E R N E T INEFFICIENCY

An eMail can circumnavigate the planet to connect two people 1km apart...and it works for 6Bn people...but...

Monday, 24 June 13

Page 9: Why the cloud ?

INTERNETTODAY

Slowing down

Unreliable

Insecure

Inefficient

Eco Unfriendly

Unfit for the futureMonday, 24 June 13

Page 10: Why the cloud ?

EVERYTHING MOBILE ON

LINE & COMMUNICATING

~ 50 - 100Bn things/entities demanding

connectivity

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Page 11: Why the cloud ?

THEBASICS

Peop le , mach ines ,

pe r sona l dev i ces ,

vehic les , sensors ,

tags et al need

rapid, rel iably,

communication

with minimal

latency

+++

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Page 12: Why the cloud ?

THE CLOUD

The only technology that ticks all the boxes of

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Page 13: Why the cloud ?

Monday, 24 June 13

Page 14: Why the cloud ?

e

eterminant

The journey to the edgeThe rise of the individual

Autonomy resurrectedTrue empowerment

Real responsibilityNet creativity

Net powerWork 2.0

Life 2.0Health 2.0

Industry 2.0Sustainability 2.0

A r t i s a n s r e b o r nMonday, 24 June 13

Page 15: Why the cloud ?

T H E E N DOF AN ERAGoing to an office and sitting at a PC has run its course, and big changes in life, work & play are underwaydriven by need and technology....

Monday, 24 June 13

Page 16: Why the cloud ?

N E W M O D E SF O R P E O P L E& COMPANIES

A move to a more organic, & evolutionaryliving/workingstyle...

...unbounded/chaotic/ out of control

Monday, 24 June 13

Page 17: Why the cloud ?

BYOD

SOCIALNETS BIG

DATAMOBILEWORKING

DISTRIBUTEDTEAMS

SHORTER WORKASSIGNMENTS

NOT ACOINCIDENCE !

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Page 18: Why the cloud ?

Networked Globalization

New Tech

Industry 2.0Eco Demands

Sustainability

Business Models

F O R C E SAT WORK

Limits to human understanding

physical & mental

abilities

Autom

ation

Mac

hine

Coll

abor

ation

A I

Automation New Materials Nano Bio

Robotics

Monday, 24 June 13

Page 19: Why the cloud ?

PRINTEDPRODUCTS

GROWNPRODUCTS

Shaping and programming materials instead of cutting and shaping, reusing and reshaping at minimal energy instead of producing, using and scrapping...

Monday, 24 June 13

Page 20: Why the cloud ?

INDUSTRIALP R I N T I N GAutomobileAerospaceProstheticDefenseMedicalToysJewelryAppliancesInstrumentsArchitectureComponents

a gradual and progressive migration toward shipping designs instead ofphysical objects

Monday, 24 June 13

Page 21: Why the cloud ?

CLOUDS INCLOUDS

This leads to a world of products ‘tagged’ to record and report their history, use,location, reuse, return andrecycling with near 100% material recovery...

...in order to maximizepotential and reduce waste/energy...

1000sof

Clouds

Monday, 24 June 13

Page 22: Why the cloud ?

THINGS THATL I N K T H I N K

And Networks/ /C louds wi l l

become far more biological and

alive - self determining - with

emergent behaviours the norm

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Page 23: Why the cloud ?

ROBOTD R O N E S

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Page 24: Why the cloud ?

ROBOTF A R M E R S

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T H E B I GU P S I D E

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Page 26: Why the cloud ?

M U L T I F A C I T E DO P P O R T U N I T I E SF O R P O S I T I V E C H A N G E

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Page 27: Why the cloud ?

N E WW O R L DO R D E R ?EmploymentEducationEconomyMedicineIndustryTrainingHealthLivingWorkCarePlay

....global stability through the equitable use and deployment of all resources including human capital...without destr y ing the environment and depleting supplies of finite resources

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T H E B I G G E S TC O M P O N E N T O FS U S T A I N A B I L I T Y ?

Monday, 24 June 13

Page 29: Why the cloud ?

D I S T R I B U T E DS Y M B I O S I S

We (all) need a partnership with machines to help us cope with a growing list of complexities way out of our league and capacity as individuals or a groups: Genome, Protein, Weather, Resources, Economics, Data, Conflict +++

Monday, 24 June 13

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A I A S AS E R V I C E

WATSON

Monday, 24 June 13

Page 31: Why the cloud ?

P O W E R I N GM E D I C I N EA N D C A R E

Better diagnosis, treatment & care

Improved survival rates and lives

Reductions in ‘digital deaths’

Monday, 24 June 13

Page 32: Why the cloud ?

Thank You

cochrane.org.uk

ca-global.org COCHRANE a s s o c i a t e s

Monday, 24 June 13


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