Why Your Business
Needs a Podcast Jose Rosado
Podcasting Consultant Show Host: The Angry Millennial
www.theangrymillennialshow.com [email protected]
New media isn’t all that new
• internet culture gained popularity in the early 90’s
• However Media is changing – how your customer
consumes content is changing as well
- Newspapers + tv are being replaced by online blogs +
streaming services like netflix, hulu, + amazon
Generational News consumption Results from a survey of more than 2,000 Americans by Deloitte reinforce this:
Who makes up this niche?
Meet Andrew - a 29-year-old American male, with a $75k salary job
everyone here knows an ‘andrew’.
Why podcasting?
• It’s all about your customers after all, right?
- Give them free informative content to share
- Help educate them on the services they need
- Spread your industry awareness to build a household name
- Continually accessible content; unlike radio or tv
- Your message + content will always be there, enabling more
downloads, refreshers when customers want it, etc.
- Show your customers you care about being relevant in the
media channels they partake in everyday
Why podcasting?
• However, business is all about business:
- Educating your client is always the biggest hurdle in any
business
- Educate your clients before they walk in the door + start
building rapport & trust
- Imagine paring down your customer interactions from 40 mins
to 20-25 mins instead
- Less strain on your employees & More productivity for existing
clients
- Rich media sites rank higher in seo rankings
- Raising your rank in google leads to more prospective clients
seeing your company + new podcast
Why podcasting? Simply put: Access
• Any great marketer will tell you, access is the name of
the game
- The one huge constant across every industry: conferences
- Imagine not only being able to get discounted access saving
both you and your business money, but having the vehicle
for interviewing influencers + experts about a topic of
choice
- Suddenly, you’re more than the average consumer digesting
content, you’re getting unlimited access few others have to
make your own amazing content
Does Access really work? - guests
• All we can give is our experience with this model:
- Starting with our launch at PhotoPlus Expo just last year
we’ve been able to secure amazing guests such as:
- Creativelive CEO + co-founder, Chase Jarvis
- Photographer + influencer, jeremy cowart
- Renowned retoucher, pratik naik
- ‘The knick’ + ‘Guardians of the galaxy vol. 2’ actor, chris
sullivan
Does Access really work? - sponsors
• But it’s not just about getting great guests:
- Having awesome guests only helps spur the conversation with
why companies should sponsor ads on your show:
- suddenly, you’re able to meet directly with manufacturers,
as press, to tell them about your show
- Email, phone + teleconferencing are great but nothing will
ever replace face-to-face interaction
- Show them you’re passionate + serious about the show
- Sponsors help take the show to new heights + net you a
greater roi
Consumers want disruptive transparency
• People are tired of being
bullsh*ted
• While you don’t have to
curse, being upfront, honest,
and real will be eye-opening
• Content is trending towards
live-streaming for that
reason – be genuine + not
overly polished; be
approachable
Let me help you
• We’ve gone over all the reasoning, but now let me help
you navigate the somewhat overwhelming task of
where to start & how to set and crush your goals:
Let me help you
- How to get setup equipment-wise for less than $200 without
sacrificing quality
- How to start the show within your current site, eventually
launching on itunes + stitcher, where the biggest audiences are.
- Ways to try to land on itunes ‘new & noteworthy’ within the
critical first 8 weeks of your launch
- Ways to build the show + audience:
- Cross promoting other industry shows
- Approaching industry-related sponsors you
already use
How I can help • I’ll be able to walk your company through the process in two
ways:
1. Help get your podcast up + running, with equipment, show format,
ramping up who will be taking over + even a roadmap to follow
2. In addition to getting the show running, I will serve as host on a
contractual basis providing producer services + guest acquisition