Why Does Your Business
Need SEO?Takeaways You Can Implement
TodayLaura Hogan | @lauralouise90 | [email protected]
BRAUMGroup 2Laura Hogan | @lauralouise90 | [email protected]
Trusted by
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Number of benefits to a strong SEO strategy:
Laura Hogan | @lauralouise90 | [email protected]
BrandingEngagemen
tTraffic
Revenue
SEO leads have a 14.6% close
rate, while outbound leads
have a 1.7% close rate
Laura Hogan | @lauralouise90 | [email protected]
Organic has a lower cost per acquisition than other marketing channels
Laura Hogan | @lauralouise90 | [email protected]
Google gets over 100 billion searches a
month worldwideLaura Hogan | @lauralouise90 | [email protected]
+250,000 Engagement Rings
+20,000 Dog Collars
+3,000 Solitaire Engagement Rings
+2,000 Harris Tweed Dog CollarsLaura Hogan | @lauralouise90 |
PAID ADS
PAID SHOPPING
ADS
OrORGANIC SEO LISTINGS
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Results on page 2 of Google get less than 5% of clicks
Laura Hogan | @lauralouise90 | [email protected]
What’s the recipe to get to page one of Google?
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Content Links Technical
On-Site Conversion Keywords
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Keywords
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
The foundation of any strategy
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
What do you want to be found for on Google?
What terms represent
the offering of your
business?
Half of all search queries contain four or
more wordsWordstream
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
So think about answering questions...
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
If you solve an issue, you’re building brand trust…..
Users are more likely to come back to your site
Technical
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
If you haven’t already, get a Search Console
account created for your site.
Google will actually tell you where some of the
technical errors lie on your site!
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Fixing these errors makes your site not only better for Google, but better for users too.
Uncovering technical issues can help boost ROI
Technical Errors fixed
Laura Hogan | @lauralouise90 | [email protected]
On-Site
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
It’s all about optimisation….
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Now you know your keywords, it’s time to put them to use.
Laura Hogan | @lauralouise90 | [email protected]
Meta Title
Meta Description
URL
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
DOG COLLARS
-------- dog collars -------------------------------- ---------------------------------------------------------------------------------------------------------------------------------------------------collars for dogs ------------ -----------------------------------------------------------
--------------------------------------------------------- dog collar ------------------------------------------------------
Title - H1 Tag
Text
Text
Alt Tag On Image
Laura Hogan | @lauralouise90 | [email protected]
Content
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
The easiest way to produce fresh content on your site is through a
blog.
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
They not only generate traffic, but can also drive revenue
Links
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Being found online can increase footfall.
72% of all people who performed a local search ended up frequenting a
store that was within five miles.
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Local Citations are great and simple to
do
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
For a long term strategy look for outreach opportunities
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Unlinked brand mentions
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Create and share content
Conversions
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
average userattention span
is 8 seconds
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Make it easy for the
people to find your products and buy
them
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
A strong CTA can make all the difference
Keep it above the fold too
Laura Hogan | @lauralouise90 | [email protected]
Laura Hogan | @lauralouise90 | [email protected]
Consider imagery positioning and direction too. It can make a huge difference
SEO is a cost effective marketing strategy, with a
variety of benefits.
Laura Hogan | @lauralouise90 | [email protected]
If you’re not on page one, you won’t get the traffic
Laura Hogan | @lauralouise90 | [email protected]
There’s six steps to an effective SEO strategy:●Content●Keywords●Links●On-Site●Technical●Conversion
Laura Hogan | @lauralouise90 | [email protected]