The Wine Thinker
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Wine on Vine
A brief presentation by Robert Joseph
June 2013
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In January 2013, Twitter launched Vine as a
platform for sharing video-clips
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True to themselves, the people who made us
express ourselves in 140 characters or fewer, now want to us to make videos
of no longer than 6 seconds.
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We are also supposed to produce these clips with
our smartphones (or tablets) using the (free)
Vine app
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People who dismissed Twitter as a crazy idea may pause to consider that the Vine app has grown to be the most
popular on the Apple app store.
The Android version is about to be launched
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Movies such as Wolverine have been promoted on
Vine, as have major brands such as General Electric, adidas, AT&T, Volvo, Pepsi-Co, GAP Tropicana and Dove.
Branded Vines are said to
be 4x more likely to be shared than branded
videos.
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(Whether these clips were all made using the Vine app is open to question, but a rough-and-ready look is certainly part of
the Vine DNA)
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10m Vines were posted in April 2013. The #1
tracked Vine over the month-long period (by Harry Styles of One
Direction) had 47,000 tweets; the 100th most-
shared Vine in this period had 1,400 tweets
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While working on my about-to-be-published
Wine Thinker Social Media Handbook
, I thought that it would be only appropriate to
explore how Vine might work for wine.
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An obvious solution will be the 6-second video
tasting note. I plan to produce some of
these in the Le Grand Noir Languedoc vineyards when I visit in June 2013,
after Vinexpo.
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However, I think I may have found a rather more
original alternative.And certainly one that is
more useful internationally.
(If it looks a little blurry, it’s intended to be watched on a
phone)
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Talk to me…
Robert Joseph(thewinethinker.com)