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TL111 INDEPENDENT TOURS
ASSIGNMENT
Name: Gauravkumar Patel
Rahul Rahul
Student #:000287895 (G)
000289381(R)
Project Theme: Wine-tasting Tour
Destination: The Barossa ValleyWine Tour Australia.
Instructor: Mrs. Shirley Neilson
Date of Project: 27thMarch, 2012
DATE: ___________ SIGNATURE: ___________
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ACKNOWLEDGEMENT
This is Theme Tour Research Project is submitted for the partial
fulfillment for the award of Tourism and Travel Diploma of Mohawk
College of Applied Arts and Technology, Hamilton, Canada.
This Future Tour study is an outcome of initiative undertaken by us
under guidance of Mrs. Shirley Neilson the Faculty and Instructor of
Mohawk College whose able supervision helped incompletion of our
present work. We express sincere gratitude to her for encouragement in
completion of this future tour analysis.
We also record thanks to our parents, friends and project guide Mrs.
Shirley Neilson for their involvement in many ways during the
preparation of this study.
Once again thanking all the good selves with gratitude.
GAURAVKUMAR PATEL
RAHUL RAHUL
STUDENT 1STSEMESTER,
TOURISM AND TRAVEL DIPLOMA
MOHAWK COLLEGE
DATE: ___________ SIGNATURE: __________________
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DESTINATION:
Name: The Barossa Valley
City: Adelaide
Region: South Australia
Country: Australia
Description:
Region
oSouth Australia has 16 distinct wine regions. Two
or more wine regions are often grouped together.
Its almost as if it was designed to make it easy for
tourists to do a grand winery tour!
oAlmost all areas of this region are farming for
grapes, berries, and tropical fruits. Mostly grapes
yards and vineries have most settled farming
business in South Australia Region.
oPeople celebrate cultural and regional events and
activities on their occasional days.
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City - Adelaide
oAustralias most loveable wine city
oAlso known as Capital City of Vineries of Australia
oOne Million Population
oHome of National Wine Centre of Australia
oModerate Weather throughout the year up to 16 to
26 degree Celsius.
oVery Popular for Local Food, Drink and Cultural
Activities and Festivals.
oThe world-class convention facilities also make
Adelaide a great place to do business.oAustralias most sustainable city, every possible
transport facilities to reach till the hills and
vineries.
oAccommodation and dining with luxurious and
budget hotels as well as authentic cuisine
restaurants are situated around the city.oBarossa and Clare valley are major tourist
attractions in terms of multiple wine tasting tours.
oAdelaide central market is very popular for fruits,
berries, meats, vegetables, grapes and shiraz-
which is world famous wine grape available here.
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THE BAROSSA VALLEY
oEuropeans had started farming here many years
ago; they found this place for best grape
production area.
oThe Barossa has a rich food and wine culture that
reflected in its premium wine production.
oSpecialty in food products which include artisan
cheese and breads, unique smoked and cured
meats.
oOne of the world's top 10 wine destinations wasannounced in 2009.
oPeople from all over world come to visit to
experience here great premium wine, fabulous
food, heritage architecture and warm friendly
community.
oClimatic condition stays very clear throughout theyear.
oVineyard fields are so much suitable for growth of
grapes in different variety.
oMost wine traders have invested here for wine
product and Barossas Unique and Famous wine
typeShiraz.
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MAIN WINE FESTIVALS IN BAROSSA
Festivals
Adelaide Fringe Festival: -The Fringe is an open-
access event celebrated in Barossa. Anyone can
register in the categories cabaret, comedy, circus,
dance, events, film, music, theatre and visual arts.
Different wine shopping and tasting are recommended
during this festival at special prices for locals as well
as tourist people.
Natuzzi the Parade Food Wine and Music Festival:
This festival is organized by wine traders and hoteliers
for sales-promotion purpose for delicious gourmet
foods and more than 100 types of wines. People can
taste food and wine with the compliment of different
music concerts. It happens in every February monthfor more than 5 days.
WHY BAROSSA IS GOOD FOR TOURISTS?Barossa is having broad range of distinctive and traditional venues. The
region has fabulous modern resorts, traditional self-contained bed and
breakfast cottages as well as motels, hotels and caravan parks.so we would
be enjoying our tour in fully relaxed and comfortable environment.Moreover the world famous vineries are here to visit in Barossa as our
main target of touring.
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THEME EXPLANATION
We have selected wine tasting theme tour, because we both are
students from hospitality industry by our previous study
background, especially we have specialized in food and beverage
division. So this theme tour would be great experience to explore
our skills and knowledge about different wine types and its taste.
This is the main reason why we have chosen our future tour.
Moreover, Barossa is best place for business tourism, organizing
meeting, exhibition, conferences; the Barossa offers a wealth of
authentic and inspiring experiences for any business function.
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Target Market Explanation
As per our knowledge in management, we would say that target market can
defined based on various types, may be it can be related to the particular
product selling of region or may be it can be targeted based on visitors age,
gender, job profile and main purpose of visit on that place. So we have
defined both here.
Basically we have selected two elements for target market in terms of
Business within the destination and Selling of popular and specified
products of Barossa.
1) BUSINESS WITHIN THE DESTINATION
Destination is mainly for Business traveler. They would be the first
prior Tourists in fulfillment of target market goal. Because Barossa is
best business tourism place and it can provide facilities for any size
of groups and people, but mostly Business travelers would be here
main objective for target market.
Our strategy in the Plan is based on having clearly defined that Business
traveler will visit the region given the likelihood that they will become repeat
visitors to the region and on the nature and level their expenditure ontourism related items along with completion of their main business purpose
and events in Barossa.
2) POPULAR PRODUCT SELLING
Generally, Barossa is world famous for its multiple types of wines,
but as we have specified earlier in destination detail that Shiraz is
main Wine type and a product which is main target market goal in
terms of bringing more wine traders and companies. The main
product must be specified for targeting customers or traders. Not
only it is only for wine traders but the tourists who are wine lovers
and professional wine taster will obvious our target towards specified
popular Shiraz.
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DATE SELECTION AND EXPLANATION
Barossa is having very clear weather throughout the year; we can
recommend any time and any month for visiting this place.
But, as per our theme tour destination, autumn will be the best season for
tasting the wines. Because wines are taken out from fermentation process,
so we would taste distinct and freshest wine on tongue.
Another reason is selecting autumn would more comfortable for leisure
tourists and children as they would be enjoying crush festival vintage
festival in autumn.
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THEME ACTIVITY DESCRIPTION AND EXPLANATION
There are so many activities to do while we are in Barossa as a tourist such
as Wine tasting events and festivals, gourmet food making competition
between local and international tourist; yes this is unique activity.
But, as we are on theme tour of wine tasting, so we would be selecting the
best wineries for wine tasting.
GRANT BURGE- BAROSSA
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GRANT BURGE- BAROSSA
Grant Burge is a fifth-generation Barossa Vigneron. Throughout his
career, Grant has been one of the most respected and innovative
forces in the Australian wine industry.
Grant Burge Wines was formed in 1988 by Grant and his wife Helen,
and is located in the heart of the Barossa Valley on the banks of
Jacobs Creek and is still proudly family owned.
Continuing the family tradition, Grant and Helen have now brought
the sixth generation into the fold.
SPECIAL WINES TO TASTE
Meshach Shiraz
Shadrach Cabernet Sauvignon
Balthasar Shiraz
Pinot Noir Chardonnay NV
There are so many other wines which are also available to taste and buy, but
above listed are famous throughout the Barossa region, they all are vintage,distinct and authentic wine types.
OTHER ACTIVITY AT GRANT BURGE- BAROSSA
WINE SHOW: - Presentation of vintage collection.
VODCASTS: - Presentation of New Released Vintage Wine.
TOURIST SEMINAR: - Orientation and history of Barossa Valley.
VISIT OF SELF-VINEYARDFOOD AND DINE AT PLACE
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Tourist:
Can enjoy mountain valley rides via local jeep.
Gourmet food tasting at multiple choices of restaurants.
Visit of Barossa Nature Park & Kangaroo Island which is nearer
places to visit.
Adelaide CityMuseum, Archeological House, Bradman Sports
Centre, these are other beautiful option for tourists to visit while in
Barossa Wine Tour.
WHY GRANT BURGE IS BEST?
Barossa is full of different vineyards, wine tasting stores, big vineries
and many more other estates which all are offering wine tasting facility
to tourists at Barossa Valley. But after taking references, we foundGrant burge is very suitable and best wine tasting place for tourists.
WHY?
First, it is located on very comfort place where every traveler can
reach via private or public transportation.
Secondly, it is available in all season while many others are closed
in spring.
Third thing which we found is Collection of Vintage Best Wines.Very old ageing and maturation processed wine.
Fourth good thing about it is that Grant Burge is having their own
wine club membership for tourists; it will give travelers some free
mailing service of wine during their stay in all over Australia.
They allow tourists for visit of their self-vineries and vineyards.
Overseas gift ordering instantly for tourists.
And very affordable to highest priced wines are available so every touristis welcomed here.
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HOTEL DETAILS AND COSTS
Crowne Plaza Adelaide
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DETAIL:
Crowne Plaza is One of the Famous Hotel Group.
Located in the heart of the city on Hindmarsh Square, the hotel is theperfect base for discovering the best that the city has to offer. Barossa
valley is just an hour from hotel. Hotel provides high standard of services
and accommodation. The beautiful view of Adelaide city from hotel
rooms.
FEATURES AND SERVICE:
24 hour Reception
Bar
Cafe
Conference/Convention Facilities
Cab Service
Gymnasium
Interconnecting rooms
Non Smoking Floor
Restaurant - Licensed
Room Service
Safety deposit Service
Sauna & Spa
Swimming PoolHeated & Indoor
Wireless Internet Access
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MAJOR ROOM RATE:
Type ofRoom
Date DoubleOccupancyRate
2 PersonRate
RateIncludingTax1.5%Service
Charge
RateIncludingTax1.5%Service
ChargeSingle Night Rates for5 Nights
For 1 Night For 5Nights
King BedSuperior
03/14/2012 $172.00 AUD $860AUD
$174.58AUD
$872.90AUD
King BedDeluxe
03/14/2012 $193.00 AUD $965AUD
$195.89AUD
$979.45AUD
CornerDeluxe
03/14/2012 $214.00 AUD $1070AUD
$217.21AUD
$1086.05AUD
SuperiorNon-
Smoking
03/14/2012 $172.00 AUD $860AUD
$174.58AUD
$872.90AUD
Service Charge 1.05%
So if we would like to select King Bed Deluxe Room for Our Stay.
COST FOR SINGLE DAY FOR DOUBLE OCCUPANCY RATE
$193*1.5% = $2.89 AUD
$193 + $2.89 = $195.89 AUD
So, $195.89 is Total Price of Single Day Double Occupancy Rate for King Bed
Deluxe Room
So, For 5 night Rate would be $195.89 * 5 = $979.45 AUD
ROOM DESCRIPTION:
King Bed Deluxe Room:
A HOME TYPE 34 SQ METRE ROOM
DECORATED IN A CONTEMPORARY STYLE WITH NEUTRAL TONES WITH MINIBAR
INCLUDED
FREE MOVIES OR SATELLITE CHANNELS ON TV
WIRELESS INTERNET IS PROVIDED TO HELP GUESTS KEEP UP TO DATE WITH
THE OFFICE.
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RESTAURANT RECOMMENDATION
Restaurant Name: The Louise- Appellation
Venue: Barossa Valley
Interest: Dinner
Why We Have Chosen ?
It is ideally located on top of gentle hill with sweeping vistas across thousands
of acres of verdant vineyards; The Louise offers Variety of food and wine.
It is counted under one of top 50 restaurants in Australia which tells us the
quality and standards of the services.
We found location for dinner very romantic and lovely for Travelers.
The food and wine are served with Special Menu Prepared by Chef at every
single dinner differently.
Just half an hour from Adelaide city, so we can get back to our place at hotelafter dinner easily.
Why is it Special?
Famous for the finest food, wine and culinary tourism.
Also provides stay for couples, old persons for limited time while they are coming for
dines.
Appellation at the Louise is so much popular slogan in Barossa Valley; it has been
listed restaurant of the year three times. South Australias authentic and multi-
cuisine restaurants have specialized service standards and quality food service.
All credit goes to Chef Marc
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Gift Suggestion
I would purchase Hand-made wooden- wine bottle
and bottle stopper for representing my tour
memory forever.
This is wooden wine contained bottle, but it is
specially made from oak wood it is been sold to the
tourists for just remembrances of wine-tasting
tour. Especially wood wine stopper will be my key-
chain. However gifts are not so much costly butthey will remember us the wine tour forever.
One more gourmet gift will be famous Australian
lollis and chocolates from Adelaide city.
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BIBLIOGRAPHY:
1)www.barossa.com- the official site for Barossa
valley.
2)Google Images websites for Photos.
3)Crownplaza.com for information of rooms and
rates.
4)Thelouise.com.au for restaurant reference.
http://www.barossa.com-/http://www.barossa.com-/http://www.barossa.com-/