WINNING BATTLES WHILE LOSING GROUND – ASYMMETRIC CAMPAIGNING FOR DIGITAL
LOBBYING THE EU WEEKEND – BRUSSELS, 10-12/DECEMBER/2015
THOMAS LOHNINGERSOCIALHACK.EU @SOCIALHACK
WHAT THIS IS & WHAT IT ISN’T.
LESSONS LEARNED
HOW TO CHANGE THE WORLD? SOMETHING!
LESSONS LEARNED
1.define your goal
2.play in a team
3.have a strategy & a clear ask
4.create symbols & phrases
5.give actionable items to citizens & reach politicians
6.mobilise by bursting your bubble & being funny
never risk a demonstration without a clear purpose
do more litigation
HOW TO CHANGE THE WORLD?SOMETHING!
#1: data retention
2006 - TODAY
2009 #unibrennt Audimax
WHAT IS THE GOAL OF YOUR DEMONSTRATION?
LITIGATION WORKS!
#2: ACTA
WHO DEFEATED ACTA?
#3: net neutrality
42
43
Keep Fighting!
T-Mobile Ungarn
2.11.2011 1
The Evolution of Business Models in the Internet:Sending Party Network Pays as the basis for quality of service (QoS) support in the Internet.SESERV Future Internet Workshop, Athens, January 31st, 2012.Dr. Falk von Bornstaedt, Deutsche Telekom, International Carriers Sales and Solutions (ICSS).
nur Kunden Seite. Was mit Anbietern?
SPNP ETNO Proposal WCIT (ITU Dubai Dez 12)-> Damals Komm dagegen!
Situation heute
internal Max G. Röttgermann / The Sending Party Networks Pays Principle 10
Sending Party Network Pays Principle
Best EffortNSPNSP NSPNSP
Content-/Application
Provider
Content-/ Application financed by the end customer
Peering or Transit Interconnection
Best Effort Flatrate
Best Effort Transit
Best Effort Transit
Eyeball ISP
Eyeball ISP
Content-/ Application
financed by the Advertising
Industry
Provider
Client
IP Transport withBest Effort
Current Situation Best Effort
Source: After Brenner, W. et al. (2008), p. 270; Zarnekow, R. et al. (2008), p. 1064.
Sehr klar:
2. Klassen Internetdoppelter Markt
exakt ETNO Proposal auf WCIT 1
internal Max G. Röttgermann / The Sending Party Networks Pays Principle 12
QoS Interconnection
Sending Party Network Pays Principle
Best EffortNSPNSP NSPNSP
Content-/ Application financed by the end customer
Peering or Transit Interconnection
Best Effort Flatrate
Best Effort Transit
Best Effort Transit
Eyeball ISP
Eyeball ISP
Content-/ Application
financed by the Advertising
Industry
Provider
Client
IP Transport with QoS
QoSTransit
QoSTransit
Content-/Application
Provider
The Future with QoS
Source: After Brenner, W. et al. (2008), p. 270; Zarnekow, R. et al. (2008), p. 1064.
…
#4: letting people know
MEDIA HACKS
#5: final words of advise
CREDIBILITY HAS MORE VALUE THEN MONEY
SYMBOLIC CAPITAL ==> ECONOMIC CAPITAL
CROWDFUNDING
BE INDEPENDENT FROM POLITICAL PARTIES & INDIVIDUAL POLITICIANS
GOOD DESIGN & SOLID WORDING IS VERY VERY VERY IMPORTANT
ALWAYS TELL YOUR STORY.
MEASURE YOUR SUCCESS
WE NEED BETTER TOOLS !!!11ELVEN
…
ACTIVISM ( ARGUMENTS, ENGAGEMENT )
==> POLITICAL_INFLUENCE
WHAT IS ACTIVISM?
NEVER DOUBT THAT A SMALL GROUP OF THOUGHTFUL, COMMITTED CITIZENS CAN CHANGE THE WORLD; INDEED, IT'S THE ONLY THING THAT EVER HAS.
Margaret Mead