How does your webinar program stack up?
Find out what webinar best practices your peers are following – and learn strategies to get ahead of them.
Panelists
Jessica EastmanProduct MarketingCitrix Online
Andrew GaffneyEditorDemandGen Report
Setting The Stage
Flickr: alinasofia
Webinars: Emerge As The Go-To Engagement Platform
95% 83%have increased frequency of
webinars in past yearof companies now hosting
webinars
74% planning to increase again in 2011
More than 1/3 have increased frequency by
20% or more
HOW DO YOU STAND OUT FROM THE CROWD?
Flickr: mcgarry
“I believe the most important need is for
businesses to improve the quality of the presentations they are delivering …If the
content being presented is not seen as valuable, no amount of technology will save
the business.”
--Ken Molay, Founder & President, Webinar Success
HOW DO YOU STAND OUT FROM THE CROWD?
37% 29%Industry Analysts perceived as
most valuable speakers Case study examples
Other options cited by survey respondents included: Authors ,
Industry Peers, Bloggers, Consultant
– 60 minutes remains the most popular webinar (73.9%) of respondents citing that length as the most effective.
– Shorter time frames emerging: More than 20% prefer the 30-minute webinar
Format / Length
Flickr: slack12
HOW DO YOU STAND OUT FROM THE CROWD?
– Free Research Report is the number-one most important attendee incentive (44%)
– Free white papers and books (often authored by one of the presenters) also fared well in the rankings.
PROMOTION STRATEGIES
PROMOTION STRATEGIES
FREE PRIZES
Gauging Engagement
Audience Attentiveness Meter
Hand Raising for AttendeesPolling
Post-Session Surveys
54%
58%
48%
Continuing The Conversation
71% 48%Sending out Automatic
Follow-Up Emails
Post-Session Surveys
??Adding On-
Demand Option via
Archive/Recording
SOCIAL INTEGRATION
88% 30%reporting plans to increase
social media interaction in 2011 plan to increase their social
media participation by 11-20%
SOCIAL INTEGRATION
59%
58%
38%
51%
Company Blog
HOW DO YOU DEFINE
SUCCESS
SUCCESS = DRIVING DEMAND
85%Primary role is for marketing
and lead generation
• Number of New Leads Obtained (44.1%) as the most important measure of success,
• Quality of Attendees (reaching the target audience) came in second at 32.5%.
SUCCESS = DRIVING DEMAND
Number of Attendees3.69
METRICS FOR SUCCESS
Number of Registrants4.72
Ratio of Registrants to Attendees5.08
Number of Registrants to View Recorded Webinar5.21
Number of Minutes Attendees Stay Online5.27
Conversation Created in the Q&A Chat5.39
• Recording the webinar is most critical (83.1%)
• Chat (46.5%)–Post-Session Surveys –Polling
Use Chat for Surveys
Create an Interactive Environment
Poll Attendees during a Presentation
Continue the Conversation
CONTINUING THE CONVERSATION
Don’t View Your Webinars as Singular Events
Provide Valuable/Relevant Content
Leverage All Channels for Promotion
View Webinars as Part of a Conversation
Use Social Media to Collaborate Before, During & After
Key Takeaways For Winning Webinars
Thank Youfor attending today's webinar.