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wisconsin MBA
Wisconsin
Evening MBA
A W i s c o n s i n E n t E r p r i s E M B A p r o g r A M
be ut frt
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How It Works 3
Our Story 3
Breakthrough Learning 12
Connections that Count 20
A Dynamic Community 28
Lasting Transformation 32
What Our People Say 35
Make Your Move 65 Learn More 67
Visit the School 67
Apply Now 67
Contact Us 68
Become a Wisconsin MBA >
Photo:AnnaDulmes
Cover art: AJ LaGasse (2009 AJ LaGasse)
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Photo:BruceFritz
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Our StoryConnection. Leadership. Innovation.
Community. These four values dene
the Wisconsin School of Business at the
University of Wisconsin-Madison.
Since 1900 we have created knowledge and
produced alumni with signicant impact on
business. At the graduate level we have been
a leader in the development of focused,
applied offerings connecting ambitious
students with the needs of industry.
One dramatic innovation in the schools
history came in 1998, with the creation of a
completely re-imagined Wisconsin MBA for
working professionals. Designed to meet theneeds of students working full-time, todays
Wisconsin Evening MBA program produces
graduates with bridge-building organizational
expertise and connections no traditional
part-time MBA program can hope to match.
Since 2006 it has been a key part of a
portfolio of graduate business degree
programs for working professionals, managed
as part of the Enterprise MBA programs at the
Wisconsin School of Business. The Evening
MBA program boasts high student satisfaction,
excellent ROI in terms of post-graduation
salaries and career advancement, and ringing
endorsements from alumni as well as the
broader corporate community.
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The Wisconsin Evening MBA Experience
To begin, you dont just enter our Evening
MBA programyou join a strong, close
community of working professionals who
share your goals for professional development.
You will benet from a lock-step cohort
program that offers access to all the resources
of a world-class public research university,
while experiencing a unique team-focused
approach. If our students had a motto it would
be: Work hard, play hard, and succeed
together. The intense personalized attention
our students receive, and the strong
relationships that form, are hard to describe.
In fact, we wont even try. Well let you getan idea by reading the stories of some of our
students, alumni, faculty, and staff, starting on
page 35.
Our focused general management curriculumis designed to leverage your existing expertise
while helping you integrate and develop
cross-functional uency. But our unique
curriculum is only the start of the story. The
many opportunities to connect and learn from
leaders outside the classroom are an integral
part of the Evening MBA program. They
include speaker events, an international trip
experience, and networking opportunities
with other working professionals within
and across our Enterprise MBA programs.Extensive involvement with team members on
real-world projects facilitates these types of
connections and makes you part of a strong
professional network that supports you during
and after your time in the program.
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People have the understanding that they are part of something
bigger. Im going to school with everyone who came through
before me or will come after. We are all a part of the Wisconsin
School of Business. We all have different experiences, but its
something that we all share. Theres denitely a connection that
you can feel.
Melissa Mand, MBA 2009
HR Shared Services Team Leader
QBE the Americas6
Photo:BruceFritz
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And when you graduate? The Wisconsin
Evening MBA model produces real results
when it comes to career advancement. Our
graduates achieve quickly and notably. The
reason why is no mystery. Often current
employers have already identied EveningMBA students as high-potential leaders.
Once they have earned their MBA, the added
value they provide can open new doors of
opportunity within their current rms.
Those who wish to switch careers after
graduation are equipped with a powerful
marker of expertiseas well as membership
in one of the strongest alumni networks in the
world. As a Wisconsin MBA you will make
your own future, equipped with the skills and
uency to succeed in general management
and the ability to deliver value in an
increasingly complex environment.
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We totally re-engineered our Evening
MBA program to allow us to recruit the
best working professionals, deliver a
superior experience, and provide the
best career opportunities possible.
The results have exceeded our expectations.
Michael Knetter
Albert O. Nicholas Dean
Wisconsin School of Business
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Photo:BruceFritz
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The Wisconsin School of Business offers high-
quality MBA programs specically designed to
meet the needs of working professionals.
The Wisconsin Evening MBA
Designed to give you the opportunity
to be a cross-functional leader. The
curriculum focuses on building bridges
across business units while developing your
own organization-wide expertise. Meets two
evenings a week for 32 months.
The Wisconsin Executive MBA
Targets the needs of senior business leaders
seeking the ability to transform their
organizations by reinforcing core business
principles, expanding strategic mindsets, and
exploring emerging issues. Meets alternate
Fridays and Saturdays for 22 months.
The Wisconsin Executive MBA
The Managers Program
Customized and created in partnership with
a company or other organization, and offered
exclusively to a select group of its employees.
Wisconsin Enterprise MBA Programs
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Partnership for Value Creation
As a Wisconsin Evening MBA, you will be an active lifelong partner in creating and maintaining
the value of your degree.
Our programs success is based on extensive, integrated offerings across our learning
environment, community, student support, and career management services. While a student
in the program, you will learn, contribute, and grow as part of a community committed to
excellence across these areas.
Our graduates maintain close ties, mentor students, serve as guest lecturers, offer their company
headquarters for site visits, hire our graduates, serve on school advisory boards, and help to build
continued degree equity in many ways.
Community
CareerManagement
StudentSupport
TeamCohort Current Evening MBA students
Other Enterpris
Enterprise alu
Wisconsin Schof Business alu
UW alumni
Corporate sponsors
Coaching
Other services
Assessment tools
Academic advisingOther services
LearningEnvironment
Peers,individual efforts
Faculty, curriculum
Auxiliary learning experiences(trip, speakers, etc.)
Course materials
Parking(under Grainger Hall)
Food/beverages
ComplimentaryMilwaukee coach service
Student Advisory Board
Social Leadership C
ndustry and communityconnections
Industry co
Networking opportunities
Career mappi
Strategic pl
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>> breakthrough learning
The Wisconsin Evening MBA program is
designed to help you achieve breakthrough
learning by enhancing your knowledgeof business and opening new doors of
opportunity.
Every aspect of the programintegrated
curriculum, convenient schedule, ideal
facilities and technology for working in
teamsis designed to help you make the
most of your learning while maintaining your
career.
When you learn
The Evening MBA program meets at Grainger
Hall two evenings a week. This format allows
busy professionals to earn a valuable degree
without interrupting their careers. Extensive
use of technology provides exibility in
working on team projects.
Year 1:Building the Platform
In the rst year of the program,
you will focus on key
leadership skills and business
fundamentals. The year runs
from late August through earlyJuly.
Year 2:Developing Expertise
In the second year of the
program, you will focus on
developing your expertise
across key functional areas.
Your increased understandingof global business issues will
culminate in an international
study tour during the break
between the fall and spring
semesters. This second year
runs from September through
early July.
Year 3:
Pulling It All Together
In the last year of the
program, you will
concentrate on developing
advanced skills in
functional areas andintegrating them into a
nal capstone project.
Graduation in May marks
the successful completion
of your remarkable journey.
The Evening MBA experience is made up of three program years:
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Having worked for
several years at the mid-
management level, I came
to the program eager
to acquire a strategic
perspective in business
management. In the rich
tradition of the Wisconsin
experience, my classmates
and instructors have
prodded me out of my
learning comfort zone.
As a result, I am being
equipped with dynamic
tools to critically review
my past assumptions and to
create future opportunities.
Tamanjong Fusi, MBA 2010
Retail Sales and Appliance Analyst
Broan-NuTone, LLC
Photo:BruceF
ritz
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We plan lots of activities
outside the classroom. Its
great because you hang
out with people that you
wouldnt necessarily nd
yourself drawn to
otherwise, but you come
to realize that all of these
people are so interesting,
and have so much to offer
Its really energizing to
come and interact with
the other students twice
a week.
Kristeen Barth, MBA 2009
Business Analyst
American Girl
Photo:BruceFritz
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What you learn
Our curriculum develops the quantitative,
behavioral, and ethical foundations of
management. The integrated course structureis designed to address the fundamental
issues that face cross-functional managers
throughout their careers. Coursework areas
include:
Values-Based Leadership
Financial and Cost Accounting
Managerial Communications
Economics for Managers
Data Analysis and Decision Making
Marketing Finance
Managing People
Operations Management
Strategy
Through a diverse set of courses, you
will master important skills you can use
immediately in your work and that will foster
your long-term personal growth. For example,
in a capstone class in management, youll
learn how to create a strategy mapan
invaluable tool in setting strategic goals you
will be able to use right away and throughout
your career. In other classes, youll tackle
semester-long assignments, some on behalf
of area rms.
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How you learn
Collaboration and teamwork are critical
features of the Wisconsin MBA. For each
of the three years of the program, you will
work as part of a standing team. Your small
group will feature a complementary mix
of backgrounds and expertise. The reason
for the heavy emphasis on team projects issimple: thats how things get done in the
real world. Sitting quietly while taking notes
seldom makes things happen. As a Wisconsin
MBA, you will have many opportunities
to work on teams of diverse individuals to
achieve joint goals.
The Evening MBA program is also known for
applied learning, taking academic concepts
and integrating study into industry settings.
A unique feature of the Evening MBA
program is the second-year international
study trip. We have found that traveling
with your class to a global business center
outside the United States provides invaluable
rsthand experience of the opportunities andchallenges of doing business abroad.
Applied learning also happens closer to
home. Many of the courses incorporate
class-based projects for area businesses.
Professors also periodically invite noted
industry leaders to the classroom as guest
lecturers to share their expertise.
The nal, and perhaps most important, way
our students learn is from each other. Mostof our students have considerable work
experience, and each student entering the
program brings unique expertise and insight to
the classroom. Professors welcome the wide
array of business perspectives and encourage
dialogue on the topics. The opportunity
to learn as part of a cohort of high-caliber
working professionals is a key benet of the
Wisconsin Evening MBA program.
Evening MBA students often work on in-depth projects involving
area businesses. Giene Wicker-Keyes, the owner of Dog Den,
LLC, a Madison dog-care business, says, They created a whole
marketing communications plan for us which weve put into
practice, plus created video advertisements weve used on the
web. The combination of strategic insight and real-world tactics
that we could use immediately was great.
Photo:KeifeTomaino
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Youve been in a classroom with people, but when youre all together in
foreign country for seven straight days, you really see a whole different
side. Friendships and bonds emerge or grow really strong. Now as a gro
we know each other more and know what makes each other tick, givin
more understanding of where people are coming from. The trip was
denitely a dening moment for the class as a whole.
Terri Leigh Rhody, MBA 2009
Director of Marketing
Epic
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Photo:BruceFritz
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Where you learn
The home of the Wisconsin School of
Business is Grainger Hall, near the heart ofthe University of Wisconsin-Madison campus.
In 2008, an award-winning, $40.5-million
addition opened to provide enhanced
resources for the full-time MBA and the
Wisconsin Enterprise MBA programs for
working professionals.
The new wing offers:
Comfortable new classrooms
Enhanced space for Evening MBA careermanagement and other student services
Student-friendly gathering spaces and
common areas for networking and team
meetings, including a rst-oor caf open
during evening hours
Evening MBA student lounge and
business center
In 2007, a group of innovative leaders pledged
$85 million to name our school in honor of
a state and a university that have supported
a world-class business school for more than
a century. The gift has positioned the
Wisconsin School of Business to grow and
strengthen our faculty and to provide higher-
quality experiences for our students.
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>> connections that count
When you become a Wisconsin MBA, you
make connections that matter. Your network
broadens to include faculty who are noted
in their disciplines, industry leaders making
a difference in their elds, and alumni from
among the more than 36,000 Wisconsin
business alumni around the world.
Connecting with Faculty Leaders
The outstanding instructors who teach in
the Evening MBA program bring experience
and understanding of the world of business.
Youll learn from academic faculty known for
expanding knowledge through groundbreaking
research as well as industry practitioners who
bring in-depth, specialized expertise into the
classroom.
Connect with Morris Davis
Assistant Professor, Real Estate
and Land Economics
Morris Davis has earned national attention for
his research on U.S. home prices. A former
Federal Reserve economist, he has testied
before the U.S. Senate Finance Committee on
home prices and the broader economy.
Connect with Hollis Skaife
Associate Professor, Accounting and
Information Systems
Hollis Skaife, through her research on capital
markets regulation, is playing an important
role in the ongoing debate on competitiveness
of U.S. capital markets. She serves on a
key advisory council to the International
Accounting Standards Board.
Connect with Greg DeCroix
Associate Professor, Operations and
Information Management
Greg DeCroix is an expert in supply chain
management, particularly in the areas of
decentralized decision-making in supply
chains and environmental impact.
Connect with Antonio Mello
Professor, Finance, Investment, and BankingAntonio Mello has taught at leading
institutions around the world. He has
consulting experience with governments,
international institutions, private nancial
institutions, and corporations worldwide. Prior
to joining academia, he was chief economist
of the Central Bank of Portugal.
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Connect with Lori Cross
Lori Cross is president of Mind Span Consulting, a rm that specializes in development of authe
leaders in high-tech environments. She has more than 25 years of experience in leading global
organizations through turnarounds, start-ups, and execution of new business models.
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John Morgridge, a Wisconsin School of Business alumnus
and chairman emeritus of Cisco Systems, shares his
experience leading the rm.
Photo:BruceFritz
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Connecting with Industry Leaders
Another hallmark of the Wisconsin Evening
MBA program is its strong connection to
leaders in innovation across a variety of elds.
The Enterprise MBA Programs Speaker
Series is expressly designed to broaden
the understanding of important issues for
Evening and Executive MBA students. Noted
business leaders, highly regarded academics
from relevant elds, and others with uniqueexpertise share their knowledge with students.
You will also have the chance to learn
and connect at other special events held
throughout the school year.
Field trips to local companies are another
important source of real-world understanding.
Several trips throughout the year build on
concepts covered in the classroom.
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Connecting with Alumni Leaders
The Wisconsin School of Business has an
extensive network of more than 36,000
alumni living and working around the world.
Graduates of our Evening MBA program
benet from being part of this powerful group.
Alumni stay in touch with their alma mater
in a variety of ways: as guest lecturers, case
competition judges, advisory board members,
and informal student mentors.
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Events such as the Enterprise MBA Programs Speaker Series connect current students and alumni.
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The opportunity to
participate in career
workshops and network
events has been
tremendously helpful. I
have made connections
both personally and
professionally with my
cohorts, other Evening M
students, Executive MBA
professionals, departmen
faculty, and alumni. Tak
advantage of these
resources has prepared m
to condently walk into
room of strangers,
introduce myself, learn
about others, and discus
opportunities for buildin
connections. Career
services has helped me
develop my brand and
skills I need to be a mast
networker and successfu
leader.
Julie Lussier, MBA 2011Membership & Development
Coordinator
Dane County Humane Society
Photo:BruceFritz
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Connecting with Career Management Experts
In addition to the business knowledge gained
in the program, you will benet from high-
quality career coaching. A full-time career
services expert focuses exclusively on theneeds of the working professionals enrolled
in the Evening and Executive MBA programs.
Career management services are tailored
to the backgrounds, experience levels,
and interests of students. Workshops and
individual counseling cover key topics in
developing your career.
Salary information and other statistics on our students are available online at bus.wisc.edu/evemba.
ManagingYour Career
NetworkingOpportunities
IndustryConnections
Create a brand statement for yourcurrent employer identifying theROI of earning a degree from theWisconsin Evening MBA program.Learn techniques to enhance yourexisting rsum.
Attend speaker series and othernetworking events to interact witharea business leaders. Learn aboutusing social media tools to advanceyour network.
Connect with industry contactsthrough classmates in the EveningMBA and other Enterprise MBAprograms.
Work with Career Services staffto develop a master plan foridentifying and meeting yourfuture career goals.
Continue to attend networkingevents. Benet from access to anextensive database of Wisconsinbusiness alumni.
Explore new industries and jobfunctions for those interested in a
job search. Learn techniques forconducting advanced job searches.
Prepare a promotion proposal foryour current employer or exploreother career opportunities identiedthrough Career Services.
Identify the most valuablenetworking associations for yourindustry. Become an active memberof Wisconsin business alumni.
For job seekers and careerswitchers, learn about employersby attending on-campus recruitingevents and employer informationsessions. Master the latest onlinerecruiting tools.
YEARONE
YEARTWO
YEARTHREE
Wisconsin Evening MBA Career ServicesA process for creating your own strategic career plan
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When you become a Wisconsin MBA, you
join a dynamic community rich in diversity.
Students in the Wisconsin Evening MBAprogram come from a wide variety of
locations and backgrounds. They work at a
wide range of rms and organizations. In
each class, public and private companies,
non-prots, family-owned businesses, and
governmental units are represented.
Evening MBA students vary in their primary
areas of expertise, the extent and nature of
their work experience, and in their different
career goals. They are also in varying lifestages. Some are relative newcomers to large
organizations. Others are entrepreneurs
whose dream is to build a successful company
of their own. Many are parents looking to
balance the needs of their families with their
work and school commitments.
The members of this diverse community
all share one thing: the belief that being a
Wisconsin MBA will transform their lives.
They also share the talent and commitment
to make it happen.
All Roads Lead to Madison
People come from near and far to join the
Wisconsin Evening MBA program. Although
many students are based within an hours drive
of Madison, others come from Chicago, the
Fox Valley, Iowa, and beyond.
A signicant number of students enrolled in
the Evening MBA program come from the
greater-Milwaukee area. Their participation is
made easier by the luxury coach service we
provide between Milwaukee and GraingerHall on class nights. Students tell us that the
complimentary Milwaukee Shuttle allows
them to study, relax together, and generally
make the most of their valuable free time.
>> a dynamic community
Luxury coach service provides a convenient
transportation option for Milwaukee-based
students.Photo:BruceFritz
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Photo:BruceFritz
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The Student Advisory Boa
was born out of the need
a more direct line of
communication from the
students to the administra
Our focus the rst year w
create the fundamental
structure of the student
advisory board. This year
have been working with f
groups to create greater v
in our learning environmand strengthen our reach
the community.
Erika ODonohoe, MBA 2009
Director of Training Services
Amicas
Photo:BruceFritz
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An Active, Engaged Community
There is nothing passive about earning
a Wisconsin MBA. We believe the more
engaged our students are, the deeper their
learning experience will be.
Students on the Evening MBA Student
Advisory Board partner with the school on
ways to continuously improve the program
and enhance its value to students. Students
use the analytic skills they are honing in theclassroom to benet their own education
and to build an even stronger program for
the classes that follow.
The Evening MBA Social Leadership
Committee plans events for students, their
spouses, and families. Along with all the hard
work and dedication, our students still like to
have fun!
Be a Badger
Wisconsin wrote the book when it comes to
school spirit. Theres something about beingpart of a world-class research institution that
knows how to rock a football stadium. It tends
to generate lifelong loyalty.
Being a Badger means different things to
different people. To some, its about being
an avid fan of Big Ten sports. To others, it
means relaxing at the Union Terrace. For
others, its the satisfaction of being part of a
highly respected university with a spirit of
exploration, possibility, and forward thinking.
Badgers become part of a network that can
open doors wherever alumni encounter one
anotherwhether across town or around the
globe.
It might be hard to explain what makes being
a Badger so special, but its easy to feel it.
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>> lasting transormation
In the short term, becoming a Wisconsin MBA
is a way to broaden your skill set and
enhance your value to your employer. But
in the long run, its a way to maximize your
potential. As effective and condent leaders,
Wisconsin MBAs are uniquely positioned
to see and capitalize on unexpected
opportunities.
We have every expectation that the three years
you spend earning your Wisconsin MBA will
be among the most important ones in your life.
Our graduates tell us that they never worked
harderor learned morethan during their
time in our program.
You will graduate with the tools to identify
problems and develop strategies, and the
know-how to successfully implement those
strategies. But thats just the beginning.
Information can quickly become outdated.
The Wisconsin MBA will train you in a way
of thinking that can adapt to the inevitable
challenges the business world will throw your
way. It will give you access to resources that
you can depend on for the rest of your career.
Photo:BruceFritz
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All of my promotions have
stemmed from what I
learned through the
Wisconsin Evening MBA
program. It gave me a
broader business
prospective, helped me
hone my management skills,
and strengthened my
expertise in marketing and
product development. If you
can apply what you learned
at night in the program to
what you do in your day
job, you get so much more
out of the experience. It is
a real benet.
Mike Hollenstein, MBA 2002
Vice President/
Direct Purchase Catalog
G&K Services
Photo:BobRashid
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What Our People Say
The story of the Wisconsin Evening MBA
program is the story of people: students,
faculty, staff, employers, and alumni. In these
pages, a few people tell their stories, sharingthe paths that brought them hereand what
each has found along the way.
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Photo:BruceFritz
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LaShell Lentz was 17 when she joined the
Wisconsin Army National Guard and served
in the Guard while attending Edgewood
College in Madison. It was the start of a dual
role she has played throughout her career.
As a freshman, she earned an internship with
The Burish Group of UBS Financial Services.During the past 12 years, she has stayed
with the company, moving steadily up to her
current position as account vice president.
Along the way, she earned her Certied
Financial PlannerTM designation and Series 7
license for general securities. At the same time,
she continued with her National Guard duties,
culminating in a tour of Iraq in 2005, where
she led a platoon of 55. Her next assignment:
earning a Wisconsin MBA in order to become
an even more valuable player at UBS.
The military and nance have a few things
in common: theyre both demanding,
male-dominated arenas. Ive always been
a ghter, so I like the challenge. In the
military, your cadre would say: Here, yourein charge of this situation. Do something.
That training really translates well into
nancial management because youre in
charge of helping your clients pursue their
goals. Clients need college, retirement, and
wealth-distribution planning. Youre asking
the questions and giving the guidance. Its
a collaborative effort, but youre still taking
charge.
Being in the MBA program has helped giveme perspective on other industries. I think a
big benet of the Wisconsin Evening MBA
program is that you have many people with
different backgrounds, and we are able to
learn from each other. Through the MBA
experience, Ive been able to relate to my
clients better because I now have a better
understanding of their particular business
situations.
Going in, my perception was that earningmy MBA while working would be a very
long and difcult journey. It turns out, I have
done many things in life that were harder and
less worthwhile. Ill be excited to be able to
say, I did it. I was smart enough, and I was
dedicated enough, to become an MBA.
LaShell Lentz, MBA 2010
Current Employment:Account Vice PresidentBurish Group of UBS Financial Services Inc.
the next step or
a fnancial warrior
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Eric Dehn received his undergraduate degree
in biology from St. Olaf College, but has spent
his career in information technology in variousindustries including insurance, transportation,
and nancial services. Until now, all of his
business training has been on-the-job. Today
his goal is to acquire the necessary general
management skills to assume progressive levels
of responsibility to reach the highest levels of
senior management.
I believe for me to continue to acquire the
necessary skills to succeed in business, I need
more formal general management training tobetter understand the language of business,
effectively lead teams, and develop superior
talent. Its something Ive been exposed to a lot
over a number of years, but before now I have
not been able to pull it all together and fully
understand the far reaching implications of
decisions. Now I can leverage my technology
expertise more effectively to enable strategic
decision-making across other divisions within
my organization.
Current EmploymentManager
Thrivent Financial for Lutherans
Eric Dehn, MBA 2011
his mission: it + mba = success
The lock-step approach at Wisconsin is
important to me because I wanted an MBA
program that emphasized long-term
relationship-building and teamwork. We
establish teams right away, which provides an
immediate anchor to support our learning.
Because of this we quickly get to know at leasta subset of people more intimately, which has
resulted in a better understanding of material
and an immediate network for support. The
team-based atmosphere is essential to the
learning process in part because teamwork is
essential to success outside of the classroom.
I have already applied my education in my
current position. I have applied the learnings
from the leadership and managing behavior
courses to more effectively manage teams;nancial accounting training to manage a
project requiring general ledger integration;
and risk management to better understand the
consequences of risk-mitigation strategies for
technology projects.
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An economist by training, Donald Hausch has
been a member of the UW-Madison faculty
since 1984. He has seen many changes in the
25 years since he joined the university, and
has been involved with the Evening MBA
program since its inception. As a member of
the committee looking into the feasibility of
creating a formal Evening MBA program in the
early 1990s, Hausch helped develop the
curriculum and has taught in the program formany years. He nds real joy in teaching
Evening MBA students and is awed by their
drive and perseverance.
Our goal when we created this program
was to maintain the academic integrity of a
world-class MBA program, but to deliver the
program in a way that t with peoples lives. I
think weve done that, but make no mistake
this is a hard program. Those who join are
really sharp people who nd a way to becomeunbelievably organized. They dont function
without having a textbook at the coffee table
and one on their bedside table, taking every
opportunity to keep current with their studies.
Students have a great laboratory, which is
the workplace. One of the exciting things is
the idea that anything we talk about, the next
morning theyre already thinking about in the
context of their workplace. Theyre testing out
what theyre learning and coming to class thenext time and maybe saying, That isnt the
way it works. Then youve got this incredible
conversation about why it didnt work, which
can go a lot of ways. The students example
may be the perfect vehicle for clarifying the
ideas from class, or maybe theres a way to
reconcile the theory and the practice in a
way that reveals more clearly the economicprinciples underlying our ideas, or maybe our
conversation will show some limitations of
our concepts and highlight the need to view
things in a little bit richer environment, all of
which improve the relevance and the value of
the program.
Other times theyll come back and say,
What we talked about last class, you know,
thats what happened, and its a very powerful
thing for everybody in the class. It is one thingfor me to say something is right; its another
thing for one of their classmates to say, Yes,
that was my experience this week. I mean,
Im irrelevant at that point. They bought
it because their classmate just gave it the
thumbs up.
The students have a great sense of humor
and they really just hunker down, do what
they have to do, and for the most part are
pretty cheerful about it. After all, they choseto be here! They become very close with one
another and respect each other. They end up
not just sharing their coursework, they share
their lives. Their classmates become very
important and when somebodys sick or has
a challenge in his or her life, the support kicks
in really quickly. Its very powerful.
Donald B. Hausch, Wisconsin School of BusinessDickson-Bascom Professor of BusinessOperations and Technology Management
connecting the classroom and the workplace
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Ami Sandhu never thought she would end up
in Wisconsin. Growing up in South Carolina,
she earned her undergraduate degree from
Mount Holyoke in Massachusetts. Eager to
jump-start her career, she secured a number of
marketing/advertising internships throughout
college. Following graduation, she worked at
a top New York City advertising agency,
representing brands like RCA, Gortons,
Ballpark, Mont Blanc, and Burger King.
Eventually, she became interested in switching
to the client side of marketing, moved to
Madison, and obtained a position at American
Girl. Her aim is to obtain the formal
education and credentials needed to keep
growing in her eld.
Ami Sandhu, MBA 2010
Current Employment
Marketing Manager
Mattel/American Girl
Because of my backgroundI majored in
politicsI didnt have traditional business
training. What I learned was on the job. But
I always wanted to have a more disciplined
approach and a more objective understanding
of how business works.
I want to be a real expert. I want to
be somebody who has a diverse base of
knowledge who can easily adapt and
understand different market situations or
different industries and categories. The MBA
is helping me to become that person.
The coursework has been great. For
example, marketing has given me a more
disciplined approach in looking at how to
address a market opportunity or gure out a
key challenge, such as whether to launch a
product or an initiative.
I do feel I will be more condent in my
abilities when I graduate, not just because
I can say I have an MBA, but because I
actually have learned valuable skills. Gaining
that functional knowledge has always been
my goal.
career marketer looks to move to the next level
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Deborah Mitchell has built a career creating
market-focused organizations, by leveraging
both academic and professional expertise.
Mitchell, who holds a doctorate in marketing
and behavioral science from the University of
Chicago, founded a successful consulting
business after teaching marketing as a faculty
member at Wharton and Stanford. Executives
at CNN, Bristol Myers Squibb, GeneralMotors, Time-Warner, Syngenta, and many
other rms have sought her marketing
expertise.
Mitchell joined the Wisconsin School of
Business in 2003 and leads the schools
Enterprise MBA Programs, which include the
Evening MBA, Executive MBA, and Executive
MBAThe Managers Program.
In my professional life, Ive balanced beinga professor with being a strategic marketing
consultant to leading companies. As a
consultant, you go in and work for a time,
and then you leave, and you dont really
get to establish deep relationships or even
necessarily see through to completion the
kind of work that youre involved in. You
partner with your client for a time and then
move on. With the Enterprise MBA Programs
and my position as associate dean, I have
the great pleasure of getting to know thestudents and seeing the arc of transformation
that starts when they come in and then builds
to graduation. With our stepped-up efforts
to stay connected to our alumni, Im able to
follow the transformation as it continues after
graduation.
We see many people come into the Evening
MBA program who are very good at what they
do, but they are looking to put all the pieces
together. Theyre looking to get that kind of
integration across all the different areas oftheir rms and develop expertise with regard
to the whole, not just one vertical or one
area. And over the course of the three-year
experience, I see that come together for them,
and I hear from them that they understand
so much better now how all the pieces do
contribute together cross-functionally and
otherwise.
Transformation also happens in terms of
how Evening MBA students view their careerdevelopment. People come into this program
and nd a lot of value in what we offer in
terms of career serviceswhether its to get
a promotion, change careers, or just develop
professionally through things like executive
coaching. We have full-time dedicated staff
who work with all of our Enterprise students
no matter what their goals are.
In general, weve put the Evening MBA
program together with the core being aboutthe total experience. Many people initially
think about it just in terms of attending classes
and getting a degree, but quickly realize it is
much more than thatits an experience, a
partnership. When you enroll in one of our
programs, you dont become a studentyou
become our partner. Its a lifelong journey and
a lifelong partnership.
building partnershipsor the journey
Deborah Mitchell, Wisconsin School of Business
Associate Dean of Enterprise MBA Programs
Senior Lecturer, Marketing
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Stephen Arnold decided to pursue an MBA to
combine more formal business training with
his on-the-job experience to become a more
well-rounded manager and leader. The
Wisconsin Evening MBA was the best t for
him, because it allowed him to continue
working while fullling his goal of becoming
a graduate of the University of Wisconsin-
Madison.
He joined CUNA Mutual while in the Evening
MBA program, and has gone on to receive
multiple promotions, which he attributes to a
combination of good fortune, strong
mentoring from his leaders and peers, and the
advantage of his Wisconsin education. In his
current position, he leads a team whose
mission is to listen and learn from customerfeedback and then take action on that
feedback to drive decision making with the
customers requirements in mind.
Stephen H. Arnold, MBA 2007
Current Employment
Director, Voice of Customer
CUNA Mutual Group
I expected a high level of experience,
professionalism, passion, and drive with this
program, and my expectations were absolutelymet. I was surprised by the diversity of
backgrounds and perspectives, both from the
faculty and the students. This diversity led to a
rich educational experience.
The formal business management and
leadership training I received in the program
has been an invaluable complement to my on-
the-job challenges and opportunities. One of
the great benets of the Evening MBA program
is the immediate ability to put classroomlearning into action. The experience and
education also enables me to take a broader,
more strategic view of work and leadership.
In the program we learned what it means to
be stretchedmentally with the coursework,
physically with the time constraints, and
emotionally with the burden we put on our
families and friends as they picked up our
slack at home. But ultimately, the degree has
provided tremendous value for me personallyand professionally.
fnding new ways to listen and learn
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Terri Leigh Rhody began her career as a sports
writer and editor, rst for small newspapers and
then the Wisconsin State Journal and Des Moines
Register. After eight years of the 24/7 realities of
a sports journalists life, she decided to switch to
marketing. She found her journalism backgroundand experience helped her to quickly understand
different industries, particularly health care and
information technology. She moved back to the
Madison area for a marketing role at Epic, where
after two years she was overseeing its marketing
team. Being a single mom hasnt slowed her
downeager to expand her network and
knowledge base, she decided the time was right
to earn an MBA.
I think the professional world has gotten to
the point where, at a certain level, you really
need to have an MBA just to keep up with
whats going on and to be considered for the
next job.
The Wisconsin MBA appealed to me
because of its location and reputationand
maybe even more importantly, the access to
the alumni network, the program resources,
and the UW connections throughout the
business community. From a relationship
standpoint, it is invaluable to have those
intricate networks available to you.
Ill be done before my son hits kindergarten,and thats great. Im surprised, looking back,
how quickly it went. When I started the
program, three years seemed like a really
long time. Now it doesnt seem like all that
long ago that we were all starting out, getting
together and forming study groups. Its been
a great balancing act, and I really feel a
sense of accomplishment.
The MBA is something that, from the very
beginning, I decided to go ahead withbecause I want my son to be able to look
back and see, Okay. Even though all this
was happening, Mom did this. And I want
him to understand the value of education,
whether its formal or informal. You always
should be growing and learning. If Im not
living that reality, then I really cant teach
him that by words alone.
Terri Leigh Rhody, MBA 2009
Current Employment:
Director of Marketing
Epic
sports journalist turns
marketing supermom
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Sachin Tuli immigrated to the United States
from India as a child with his family. Growing
up biculturally, he has had an international
viewpoint as long as he can remember. Tuli
received his undergraduate degree in
marketing from the Wisconsin School of
Business. After working in the private sector
for a few years, he returned to the school in
2002 to serve as the assistant director of the
Center for International Business Education
and Research. In 2006, Tuli assumed new
roles to further internationalization through
new overseas partnerships and programs and
global business education.
An international study tour wasnt always part
of the Evening MBA curriculum, and whenI came on board it had just recently been
integrated as a required experience for
students. Were ahead of other institutions
in that regard. Its vital as a school to give
tomorrows managers the tools they need to
grapple with the issues of the global economy,
and it takes a tremendous amount of planning,
coordination, and resources to make these
trips happen.
Sachin Tuli, Wisconsin School of Business
Lecturer, International Business
Co-Director, International Programs
Helping students understand how an
economy like Chinas is integrated into the
work they do is crucial. I think oftentimes
these destinations are portrayed as places to
outsource or to save money, but an important
learning that comes out of these trips for
students is to see potential future markets.
Students get to understand the cultural
differences that exist, and how they might
need to localize their products if they want to
succeed in these nations.
Students are deeply engaged in their trip. The
preparation on the culture and understanding
of the countrys political landscape happens
well before we depart. We bring in UW
faculty with expertise in the countrys history,
economy, legal system, and other important
macro-level issues, and students receive
several lectures on these topics. They discuss
readings and cover the basics of language.
In teams, students pick an industry or
company and do research and briengs so
that the conversations we have with company
executives and industry experts overseas are at
a higher level.
Its hard for me to think of what I do as work
most of the time. To come back from a trip and
to hear from students that it really helped them
think about the world and their work in a new
waythats the most rewarding thing I think
anyone could really ask for.
sharing the benefts o global perspective with others
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Jessica Antosiewicz-Bourget received her degree
in molecular biology from UW-Madison and
began working in the lab of famed stem-cell
researcher James Thomson. Over time, she came
to realize that she needed an advanced business
degree to pursue the career she desired in thebiotechnology industry. But, working in the
fast-developing area of stem-cell research, she
felt she couldnt leave the eld for two years to
attend school full time. So for her, the Evening
MBA format proved ideal. Applying the skills she
learned in the classroom the next day at work was
invaluable and helped her gain quick recognition
for her contributions.
The program has paid off immeasurably
for me. I could never have guessed I wouldhave such a quick return on investment.
There is the obvious economic benet. Since
graduating, Ive had several offers in the
biotechnology industry and recently took a
position as associate director of regenerative
biology at the Morgridge Institute for
Research. I am responsible for all aspects
of lab operations and the technical staff has
doubled. I would not have been competitive
for this position if I did not have an MBA.
Before applying to any graduate programs,I asked people within the biotechnology
industry what would make me stand out
what would bring my rsum to the top of the
pile. Across the board, everyone said an MBA
would be the right choice, and the return has
been much more than I expected.
My classmates were from a variety ofdifferent backgrounds, which was really
amazing. I nd that since I have been
promoted post-business school and been
in different situations, when I think back to
class, I continue to gain insight from our
class discussions. We had people from
nance, accounting, engineering, sales,
marketing, banking, IT, and I really enjoyed
everyones input and all the different
perspectives on situations. There were people
who had been managing teams of people foryears, and there were people who had no
management experience, so being able to
work through issues in a group environment
was really valuable to me.
Its fantastic how much has stuck with me
since I graduated. Now that I am moving
forward in my career in even more of a
leadership role and doing marketing in a
consulting role, its really starting to pay
off. I have such a great knowledge baseto understand the implications of why
decisions are being made. Ive had additional
opportunities because I have an MBA, where
others might not be progressing quite as
quickly. People notice that you went out
and got an MBA while continuing to work
full-time and it shows you have initiative and
drive to push your career to the next level.
Jessica Antosiewicz-Bourget, MBA 2007
Current Employment:
Associate Director, Regenerative Biology
Morgridge Institute for Research, UW-Madison
the usion o cutting-edge
science and business
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Pete Dietrich grew up in a family with a long
history of entrepreneurial activity. The family
businesses have ranged from banking to
hardware. While entrepreneurship is clearly
in his DNA, he initially pursued another
path. It wasnt until he took a course in
entrepreneurship at UW while earning a
masters degree in exercise psychology that
he began to embrace his calling for business.
Following graduation, he took a project
management position at Epic in Verona, Wis.,
where he implemented electronic medical
records for more than three years. He now
works for a local Madison IT rm as a project
manager and is becoming more involved with
his familys businesses. He believes that the
expertise and connections provided by the
Wisconsin School of Business will enable him
to create and run his own successful company
someday.
putting the pieces together
Pete Dietrich,MBA 2010
Current Employment:
Project Manager
Safe Bridge Solutions
The Wisconsin MBA has given me greater
condence in decision making. In between
going to school, working full-time, and planning
a wedding, I applied for and received a grant to
grow one of my familys businesses. My MBA
training gave me condence to search out and
to ask the right questions in writing the grant and
developing the business plan. My professors
have been very supportive of my success both in
the classroom and professionally.
My theme for the Wisconsin MBA is to apply
my learning from the classroom immediately to
my life. My nance and marketing courses have
been especially valuable in this regard.
My advice to future students is, When working
toward your MBA, try to experience as many
things as you can both inside and outside the
classroom. UW is a great place to grow and
network. Sometimes in life you may think that
events are isolated with little relevance, but later
you can apply these experiences to the present
situation. Its like you had this box of puzzle
pieces and you can now form the puzzle. It gives
you direction as to where you need to go.
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Vijit Jayasheela grew up in India and studied
industrial engineering. After realizing he wanted
to broaden his scope in a manufacturing career,
he came to the United States for his masters in
manufacturing systems engineering, which he
received from Wayne State University. Upon
graduation he worked for a few years as a full-time automotive reliability engineer at Visteon,
and moved to Wisconsin after receiving an offer
from the Kohler Company. Jayasheela commutes
from Sheboygan twice a week for the program
driving to Milwaukee to catch the Wisconsin
Evening MBA motor coach that takes him to the
Madison campus. He appreciates the exibility
Kohler has given him to attend the Evening
MBA program, and is condent it will provide a
worthwhile return, both for him and his company.
The biggest challenge for me when I joined
the program was the commute. It took me
some time to get adjusted to it. In the winter
youre talking about the possibility of putting
in at least four hours of driving each way on
a bad snowy day, but you can still make it
to class in spite of that. For me, I look at it in
terms of an investmentnot just in money
and time, but in myself. Any opportunity I can
take to enhance my skills is always a plus, be
it short or long term. This is going to be with
me for a lifetime.
On the way to Madison, were busy reading
on the bussure, were talking to each other
and getting caught up, but we often use it as
an opportunity to prepare for classreviewing
class notes, discussing cases, that sort of
thing. On the way back to Milwaukee the
atmosphere is more relaxed. Well watch a
DVD that someones brought or some folks
myself includedoccasionally catch up on
sleep. Everyone looks at how we can make
the most out of the whole experience.
I really enjoy spending time with my
classmates. Every time I talk to someone,
I hear about their experiences and outlook,
which are often quite different from my
own because of their background. Class
discussions are just great, hearing so many
completely different perspectives.
What I tell people interested in this program
is to go for itits going to open up anumber of doors in terms of future career
opportunities. Personally, I feel continuous
education is really importantthere are
always new ways of looking at things and you
always gain insight into other perspectives
when you join a program like this. Thats
a key to growth.
Vijit Jayasheela, MBA 2009
Current Employment:
Senior Staff Engineer/ManagerGlobal Quality & Reliability Engineering
Kohler Company
road warrior twice a week
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Joann Peck has an afnity for the Wisconsin
School of Businessits where she got her
MBA, and where she received her inspiration
to continue her education and earn a PhD in
marketing, which she did at the University of
Minnesota. She has been a member of the
marketing faculty at the Wisconsin School of
Business since 2001. In 2008, she earned acampus-wide Distinguished Teaching Award.
Her research focuses on the role of touch in
consumers purchasing decisions, an emerging
eld. In addition to being an award-winning
teacher and innovative researcher, Peck is an
athlete; last summer she competed in her rst
Ironman triathlon in Madison. She recently
began teaching in the Evening MBA program,
and is truly impressed by the students passion
for learning.
I really like teaching in the Evening MBA
program because with all of the work
experience the students bring, its a fun group
to teach. Theyre very motivated. They share
their work experience and apply everything
that you teach them almost on the spot.
The students have their own community
and they genuinely respect and care for each
other. The collaborative nature of the program
helps because besides the friendliness, there
is this friendly competitiveness. Theres alwaysthis motivation to try to beat the other team
in a friendly way. So theres cooperation
and competition, but its really healthy
competition. You can tell that as a result
people are highly motivated, and they want
to do as well or better than theyve done in
the past.
Someone once told me the rst word every
MBA always says is But. So you get
challenged on a lot of things, but I think thatsgood because it allows for a lot of dynamic
discussion within the classroom. Theyre not
shy about telling me if they disagree with
what I say.
I play off the students enthusiasm. Its
been said teaching is like being a stand-up
performer. Theres something about a really
good group that just gives you energy, and
the Evening MBA students have it in droves.
So they make it fun and I think that makes ahuge difference in terms of the educational
experience.
ironman marketer who believes in the power o touch
Joann Peck, Wisconsin School of Business
Associate Professor, Marketing
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Charles Higley wanted a career with impact
on policy and people. After earning a
degree in urban and regional planning at
the University of Wisconsin-Madison, he
launched a career running renewable energy
programs and lobbying on energy policy both
in Madison and Washington, D.C. Today,
he leads the Madison-based Citizens Utility
Board. There he coordinates the non-prots
efforts to obtain reliable and affordable
electricity and telephone service on behalf
of Wisconsin customers, representing their
interests before regulatory agencies, the
legislature, and the courts.
The organization I work for is always onegrant away from extinction because we rely
on foundation grants and other sources,
but those are the keys that keep us open.
The MBA is a good complement to my
background.
Ive enjoyed the MBA classes a great deal.
Im trying to take advantage of this as an
opportunity to learn one more time. My
favorite experience was our international
study trip to China.
This program denitely provides the
opportunity to further your career while tting
in with the rest of your life. Ive seen my
classmates make it work for them, and I have
been able to as well. I feel whatever career
path you choose to follow, this program can
give you the tools to make a difference.
Charles Higley, MBA 2009
Current Employment:
Executive Director
Citizens Utility Board
lobbying or renewable energy
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Ellen Bartkowiak has always taken pride in
helping people reach their goals. In college
she worked part-time in her schools career
services ofce and had a chance to make a
difference in the career paths of her
classmates. Flash forward through a number
of years and a variety of roles. Today she is a
key partner in the professional development of
current Wisconsin Evening and Executive
MBA students.
The value of a dedicated career center is
that we are able to provide targeted support
and coaching at every level of need. Some
people are looking to advance in their
present organization, some are checking to
see what else is out there, others need help
immediately due to a recent layoff. Trying
to package all of the services to address
everyones situation is challenging, but it is
exciting and very fullling to nd out what
each student needs and help them create their
ideal future.
As part of my own development, I went
through an intensive training program to
become a certied executive coach. When
you go through the training, they ask you:
Who is your dream client? Without knowing
about the job here in the Enterprise MBA
Programs, I said, My dream would be to work
with driven, focused mid-level managers and
senior executives who want to change their
lives. So when I heard about this position,
it was a natural t. Both the caliber and
ambition of our students are impressive. And
these students all share one thing in common:
theyre here to make something happen.
Our program is all about helping leaders
be out in front. The classes students take, the
academic learning that goes on here, is a key
part of that effort. Another important part is
career management. That is my focus: helping
students use the knowledge and connections
gained within this program to create and
follow their dreams.
helping others career
dreams come true
Ellen Bartkowiak, Wisconsin School of Business
Assistant Director, MBA Career Services
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Make Your Move
Weve shared our story. Now its up to you.
Here are steps you can take to discover
whether you are ready to become
a Wisconsin MBA.
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Students in the program
are a diverse group. Each
person in my study team
brings different things to
the table in projects or
cases. I have no business
backgroundmine is
purely technologyand
others are from nance
or from marketing. Its fun
to have that diverse set of
backgrounds. It really
makes for lively
discussion and a great
learning environment.
Manju Muthukumaresan
MBA 2010
Technology Lead
Kohls Department Stores
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How we learn about you
When selecting the individuals who will
make up the next class of the Wisconsin
Evening MBA program, we look for
motivated professionals committed to
becoming an MBA.
There are some baseline requirements for
admission:
A bachelors degree from an accredited
institution
A target undergraduate grade point average
of at least 3.00 on a 4.00 scale
A target of at least two years of full-time,
post-baccalaureate work experience
A competitive score on the Graduate
Management Admission Test (GMAT)
For non-native English speakers, an
acceptable score on the Test of English
as a Foreign Language (TOEFL)
Computer literacy
But thats only part of the story. Personal
achievements, motivation, leadership,
diversity, industry representation, and
international experience also play a key role.
We gain this holistic view of you based on
your rsum, admission essays, and letters of
recommendation. If we feel we need more
information to gain a clear picture of what
you would bring to the program, you will be
invited to an admissions interview.
How you can learn more about us
Go to bus.wisc.edu/evemba for:
Detailed curriculum information
Wisconsin Evening MBA FAQs
Dates of upcoming information sessions
Admission requirements and deadlines Online application form
Visit the School
The best way to get a sense of the Wisconsin
Evening MBA program is to experience it in
person. We want to meet you!
You can either:
Attend a Wisconsin MBA informationsession (held monthly in Grainger Hall
during the school year), or
Meet one-on-one with a representative of
the Wisconsin Evening MBA program to
> Tour Grainger Hall
> Visit a class
> Talk to Evening MBA students about
their experiences
Or if youre ready, apply now,bus.wisc.edu/apply.asp
>> Learn More
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Choosing to become a Wisconsin MBA is
an important decision. We welcome the
opportunity to talk with you and help you
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8/22/2019 Wisc EVE Viewbook
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to someoe osde
hs poam, i would say
hey have o o be eady
ad ommed o do ,
bu wll be oe of he
eaes hs heyll
eve do. i would le o
folks ad ell hem ha
s easy o ha aybody
a do , beause does
ake a lo of ommme,
s a lo of had wok ad
s a lo of me ou of
you lfe. Bu look
bak o , i hk he
mos ompell h
i ould ell someoe s
i would hae a
b of . i would do
all aa f i had he
hae
photo:Bruce
Fritz