WLE Engagement, Communication and Knowledge
Sharing Strategy 2013-2015
Contents
1. Highlights & gaps
2. WLE Engagement, Comms, KM strategy– New evolving areas – Emerging strategic areas of work– Operational strategy:
• Integration with IWMI• Linkages to other partners • Linkages to flagship sites
3. Priorities: next 6 months
Key Achievements/Highlights• Development of new
materials:– WLE Booklet Brochure– Slide decks: WLE
Overview & Investment opportunity General slide deck and business plan slide deck
– Support to developing AC briefs AC flyers
Key Achievements/Highlights• Support to existing
materials/processes:– Strategy document– IDO/IP process– Developing revised
strategy – Revised publication
and branding guidelines
• Knowledge sharing:– Comms coffee chats within
IWMI – Development of sharepoint
(see this afternoon)– Support to irrigation workshop
• Partnerships– Opportunity Fund – 5
proposals selected and being funded
Key Achievements/Highlights
Website & Agriculture & Ecosystem Blog
• Ag&Eco systems blog more visits than CCAFS blog in the first 6 months
CCAFS Ag & Eco
CCAFS 1st 6 months Last 6 monthsUnique Page Views: 10,114 38,346 16,248Unique page views per post: 200 >600 250Most viewed Blog (unique page views) 858 864
# stories ~120 52
Returning visitors 57.50% 36%
Ave time on page 4:20 (2012) 3.03
Comments 250
Top Ten blog posts
0
400
800
1200
Blog post
Blog post
Gaps/Issues• Further defining the paradigm shift with stories and
practical ideas• Defining success stories/outcomes beyond IWMI • Further developing our publication policy and strategy • Finalizing SRP/AC brochures• Integrating into SRP related workshops • Using Blog to further discussions on key topics – bi-
monthly themes starting with:– ESS & R– Moving to outcomes (IWMI/WLE/CPWF/AAS)
WLE “Engagement, Communication and Marketing Strategy”
New areas
• Replace “marketing” with engagement
• Renewed focus on developing ‘’flagship publications”
• Organization
Engagement• Renewed focus on
outcomes/impact:• Engagement is a key way to
integrate and ensure impact • Using TOC and Impact
pathway to ensure integration at different levels (global, landscape, regional)
Areas of intervention
• Synthesizing previous research
• Making outputs, datasets & information accessible
• Developing Knowledge Bases
• Management tools: Sharepoint, wiki
• Webinars • Capacity development • Workshop Facilitation
• Flagship assessments, publications,
• Blog• Workshops/
Meetings
• Branding• Material Development • Website/Social media• Repackaging• Innovative ways to market
promote program
Comms & Marketing
New Discourse
Making Information Accessible
Knowledge Sharing
• Embedding TOC and Ips in research processes
• Understanding Engagement platforms • Integrated engagement at basin level
Engagement & Information Development
Flagship publications: principles• Publications committee: to ensure quality, consistency and
long-term thinking – Quality of science should be managed by partners
• Flagship products– Flagship “state of” reports & books– Working papers – Briefing notes– Outcomes stories
• Templates and publication pipelines to ensure consistency and quality when partners publish
Organizing WLE Comms: Principles
• Build upon the potential of 11 partners: their capacities knowledge and experience
• Collaboration with IWMI– Using what is there/helping to fill gaps and build
capacity – Use WLE comms as a testing ground for IWMI -
institutionalize what works • Use distributed/decentralized system with small, focused
team at central level (requires full-time attention)
Program LevelOperations Team + IWMI IKG + Core Partners input
SRP Level
Region/Flagship Level
• Overall Coordination• Impact Pathway, TOC & engagement strategies• Support global impact pathway• Website & Information Systems • Publications• Repackaging
• Support to SRP communication • Knowledge sharing between teams• Engagement with events
• Engagement and facilitation• Policy Communication • Support to impact pathways• Repackaging/translation• Communication for impact
Organization
Emerging focal pointsSRPs/Cross-cutting• Irrigation• Rainfed – CIAT/Africa • RRR• River basins • Information • ESS/R – Bioversity • GP&I – OperationsSupport to IWMI led ones should be further addressed
Emerging focal pointsHow to identify focal points in regions:• Use of IWMI or partner
regional organizations• Bid out to partner
organizations (like CCAFS has done)
• Appoint This needs to be decided
Plan for the upcoming quarter• Engagement: IDO/Impact
pathway development & Volta basin kick off
• KM: Sharepoint
& webinars• Discourse: Blog themes
& Publication strategy finalization
Plan for the upcoming quarter• Comms: AC brochures,
branding and support at events
• Access to Information: Outputs repository
• Other: Finalize strategy, support various SRP workshops
Key questions
• Publications: – What are key flagship publication to focus on– Publication committee – who would be on/how
to finalize• Other gaps/priorities
World Cafe• Three tables, each gets 8 minutes• Tables
1. Publications: types of publications, current publications that are ready, strategy for funding
2. Articulating the paradigm shift: What stories exemplify the paradigm shift ?
3. Blog What suggestions does MC have on using the blog more effectively (topics, articles, etc.) ?