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S h i r t – r o n / S h i r t – P e t r u s / J e a n S J a c k e t – F i l i p a /
S h O r t S – M i l a n / J e a n S – a i m e /
J e a n S J a c k e t – t h e o
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t - S h i r t - L u c a s / S h i r t - D i o n
r a n d o m s t u f f w i t h a m e a n i n g i n l i f e
S h a d o w s a n d o t h e r s i g n s o f
l i f eSpring / Summer
2011
the Spring/Summer 2011 collection is inspired by a study of long black silhouettes created by different objects that cast a deformed shadow. Like walking in the sun, when your silhouette looks two meter long in the shadow that falls on the pavement. these elongated lines are a red thread throughout the collection. another important inspiration is the Danish artist thorvald Bindesbøll, known for his minimalistic translation from oriental art. his ceramics make a bold and colorful statement, but also a refined almost flowery impression. Danish art and design is known for integrating oriental influences in their work, exactly as how won hundred has been inspired for this Spring/Summer. the men’s collection is a clean cut, simple but elegant wardrobe. key items are the traditional t-shirt and jeans. this in combination with longer mac-like coats and bomber jackets. Sharp tailored suits with a slight cropped leg, make a statement this spring. traditional
Japanese inspired indigo checks and stripes make the shirt collection come alive in super soft washed out cottons. also washed down sweat and pilled jersey make the minimalistic look softer and more subtle. Some bold front prints, with a slight ethnic feel make the look complete. Long dresses and shirts make a key look for the women’s collection. a more tailored look comes in floor length blazers and cropped men’s wear pants. tie blouses and knot elements, together with kimono inspired jackets make the look complete. But also a return of the wide leg trousers makes the long and lean silhouette a statement. washed out silks, pilled jersey and soft cottons are used in the collection. colours are directly inspired from the thorvald Bindesbøll ceramics. a lot of cream-whites, pale yellows and burnt orange. combined with the overcasting shadows in grey and black give the collection a new direction.
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xx
c a s s i u s - b l a c k
S i x - g i n g e r b r e a d
L o n e l y - k e l p
n i n e - b l a c k
shoe
s
a n J aPrOFeSSiOn / Studying at the university of copenhagen, history and Balkan studies .
LOOk FOrwarD tO / Morning coffee in a caravan near roskilde together with good friends.
LOve LiFe / i have a man in my life. hOBBieS / Bobi-bar and Spiseloppen.
S h i r t - L y r i c / J e a n S – a i m e
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t r e s - c l o u d c r e a m
t r e s - d a r k o l i v e
G r a p p a - t o t a l e c l i p s e
t r e s - t o t a l e c l i p s e
shoe
s
c h r i S t O P h e rPrOFeSSiOn / i’m an anthropologist. LOve LiFe / i’m engaged.
LOOk FOrwarD tO / i’m looking forward to 140 guests night bathing in kattegat for my wedding.
aniMaLS / Only the neighbours cat teddy, which miaws and scratches on our kitchen door in the evening.
hOBBieS / i love to read and discover new places in the city on my bike.
t - S h i r t – M a t t h e w / J a c k e t – L a u
J a M i ePrOFeSSiOn / Musician. LOve LiFe / Single. hOBBieS / climbing.
LOOk FOrwarD tO / to get a musician education. aniMaLS / no.
S w e a t S h i r t – t i m e / J e a n S – D e a n
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h a n d - p a l e b a n a n a
M o o n - g l a c i e r g r a y
w e s t - g u n m e t a l
L o n e l y - b l a c k
shoe
s
e M i L i ePrOFeSSiOn / Student. LOve LiFe / Boyfriend.
LOOk FOrwarD tO / cherries and San Francisco.
hOBBieS / Books, movies and politics. aniMaLS / Yes, my dog tilde.
S w e a t e r - k e r r / J a c k e t - F i l i p a / S h O r t S – r o s e
—
CONCEPT, ART DIRECTION AND GRAPHIC DESIGN
Femmes regionales
PHOTOGRAPHYJonas Bie
RETOuCHemil rønn
MAKE-uP AND HAIRMaria hall
MODELSMathilde / Scoop and
Simon t / Unique
PORTRAITS Lennart, christopher,
Jamie, anja and emilie
HEAD OffICEwon hundred
ryesgade 19e, 1st floor
Dk-2200 copenhagen n
Phone: +45 361 609 04
www.wonhundred.com
Design philosophy
WON HUNDRED
appreciation for simplicity and understated design. a search for
refined and clean lines transforms a classic wardrobe into a modern
history. inspired by heritage gentleman style and cultural
influences from art, nature, music and people makes the minimalistic
designs to have an old soul. a sharp eye for detailing and a love for fine
qualities add to the heritage feeling off a strong and clean collection.
“ we have a dream of creating clothes that enforces the personality
of the person who wears it, as opposed to dictating an invented
identity. we want the personality of the user to transcend through won
hundred’s designs. this way every piece becomes unique.”
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S h i r t - S u i t s t r i p e / S h i r t – F i v e /
t - S h i r t – B e r t
L e n n a r tPrOFeSSiOn / Sales assistant and visuel Merchandiser in Århus.
LOve LiFe / together with katrine for three years. LOOk FOrwarD tO / the Danish summer and a vacation to
turkey with my girlfriend. hOBBieS / i’m very much into soccer, and my favourite teams are Brøndby and Liverpool.
Fashion also takes much of my time both work wise and in my spare time. aniMaLS / not yet.
S h i r t - P e t r u s / J e a n S - D e a n