WordPress The Art of Content Creation
Hello!I am Jasper FrumauI am here because I love WordPress, SEO and Content Creation
TOC⊙ Target Audience &
Inspiration⊙ Structure & Formatting⊙ SEO⊙ Marketing⊙ Examples & Tools
3,097,903
Blog posts written so far this Wed 16:29 AST~2.75 M / Day
That’s a lot of content each day!
1Target
Audience &
Inspiration
Let’s start with the basics shall
we?
“ Content marketing is a marketing technique of creating and distributing valuable, relevant and consistent content to attract and acquire a clearly defined audience – with the objective of driving profitable customer action
Know your
audience
Target ⊙ B2B / B2C, Nonprofit, For Profit,
⊙ Type of service or product⊙ Culture: formal informal,
business, personal
Be Inspired
Inspiration
⊙ Passion⊙ Customer Queries⊙ Competition⊙ No Competition⊙ Forums, Quora
Joseph Schooling
Got inspired by Phelps and beat
him
Paypalhad zero
competition to start with
Topics /
Goals
⊙ ‘How to’ Content, Tips ⊙ Real Life | Work Stories⊙ Business Related Topics⊙ Help - Be Genuinely Helpful⊙ Click Bait: No, No!
2Structure
& Formattin
gThe right approach
Structure
⊙ Posts vs. Pages⊙ Permalinks⊙ Tags & Categories⊙ Excerpts
PageStatic non
hierarchical content
PostDynamic,
hierarchicalContent using
dates, categories and
tags
PermalinksUser friendly
links that guide the audience
ORGANIZE!Content formatting matters
Format ⊙ Headers, headline⊙ Introduction⊙ Body⊙ Images⊙ Related Content⊙ Links
Typography & Text
FormattingTypecast for
inspiration
A picture is worth
a thousand
words
A complex idea can be conveyed with just a single still image, namely making it possible to absorb large amounts of data quickly.
Click to Tweet
Makes it easy to spread the
news
3SEO
Just when you thought SEO was
dead..
SEO ⊙ Keep it real⊙ Keywords: Long Tail,
density⊙ Meta Title & Description⊙ Digestibility: Sentence
length, stop words, jargon⊙ External / Internal urls
Keeping it real
Honesty & Passion
“ Unless your content is easy – easy to (1) scan, (2) interact with, (3) load, (4) share, and even (5) monetize – it doesn’t stand a chance.
Yoast SEOYour SEO
Friend
4Marketing
Marketing So much to do
So little time
Social MediaEmail
Ads
⊙ Facebook, Instagram⊙ Twitter, LinkedIn⊙ Social Media Tools, Plugins⊙ Email Marketing /
Newsletters⊙ Advertisement⊙ Guest Blogging / Forums
“ Social media is not just an activity; it is an investment of valuable time and resources. Surround yourself with people who not just support you and stay with you, but inform your thinking about ways to WOW your online presence
BufferOne ring to
rule them all
Let’s review
some concept
s
Target AudiencePick the right audience and stay with them, engage them
WP StructureKnow when to use posts and pages and how to use categories, tags and parent pages properly
InspirationBe inspired, be passionate using the proper sources
FormattingFormat your content well following general guidelines
SEOSEO is still important though content marketing is the focus now
SocialSocial media can help making posts viral. Use them wisely
5Examples
& Tools
So what worked for me?
Successful Post
No competition, clear to the
point, helpful
Successful Post
Improved on the original
setup explanation
ToolsTo give you
that edge
Tools ⊙ Buffer & Pablo, Jetpack Social Media
⊙ Yoast SEO⊙ Imagify / eWWW⊙ Google Analytics, Jetpack⊙ Mailchimp⊙ Visual Composer / Beaver
Builder
Thanks!Any questions?You can find me at @jasperfrumau & [email protected]