© 2013 IBM Corporation
CHANGE GOOD OR BAD?
© 2013 IBM Corporation
© 2013 IBM Corporation
WEB 2.0 Game Changer
1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008
© 2013 IBM Corporation
© 2013 IBM Corporation
Generating high volumes of information over a short period of
time
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation © 2012 IBM Corporation
A social network is a network of people.
The value is in the relationship and sharing
© 2013 IBM Corporation
IBM Internal / Intranet External / Internet
… and many many more…
ActivitiesBlogsBookmarksFilesForumsWikisProfilesCommunities
Social Networking Tools for Business
© 2013 IBM Corporation
What to do on a Social Network?
Find other experts quickly & make yourself visible
Grow/Share your knowledge and expertise
Build your internal & external networks
Manage activities more effectively
Find and share material
Engage in a discussion and influence others
Look for Business Opportunities
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation
© 2013 IBM Corporation
WORLD OF SOCIAL METRICS Engagement –Are conversations happening with your update/post when you release
content? Are people liking, reposting or commenting? The key is that people see your message and interact with your post.
Reach – What size is the audience seeing your content over all of the social networks that you participate in? Is this audience growing or shrinking and at what rate?
Referral Traffic - Getting people to interact with you/your business at various social outposts is great, but the real goal should ideally be to drive more sustainable and repeat traffic.
Share of Voice - (SOV) is basically a measure of how much you’re mentioned or covered in comparison with your competitors.
Influence - Influence is an important metric to monitor because if the people talking about your post have large followings- they can influence others to take action.
© 2013 IBM Corporation
External Social Media
Corporate platforms & Applications
Websites + Socially integrated applications
Social Intranet
Enablement &
Motivation
Social Analytics
Strategy & Policies
Social Business Media is not only Facebook….
Click to edit Master title style
© 2012 IBM Corporation12/15/11
Current Mindsets
Future Mindsets
The knowledge I have gives me recognition
The expertise I share gives me recognition
Social means I’m on Facebook
Social is collaboration and networking to solve problems, discuss and influence
Social tools are yet another extra tools
Social business is embedded into the way we work
Worrying what to share or not Creating trustworthiness and sharing appropriately
17
Click to edit Master title style
© 2012 IBM Corporation12/15/11
Social Business Media
Click to edit Master title style
© 2012 IBM Corporation12/15/1119
What is ?
Promote Events /Broadcast Relevant News + PR
Generate Awareness + Demand for IBM Offerings Drive Traffic to Your Website
/ Blog / Other Communities
Twitter is one of the most rapidly growing Social networks where customers go to look for an info, sometimes before Google.
Twitter`s trademark is 140 characters per a tweet/post.
Click to edit Master title style
© 2012 IBM Corporation12/15/1120
Find, Follow, Understand + Engage Your Audience
Gain Competitive Intelligence — and React in Real-time
Build + Maintain Collaborative Relationships
Why Twitter ?
EngageCollaborateObserveInfluence
Click to edit Master title style
© 2012 IBM Corporation12/15/1121
Introduction
What is LinkedIn?
FACTS:
+ 135 million registered professionals
+ 200 countries……many uses:
• Expand your professional network
• Discover new business opportunities
• Identify prospective clients/business partners
• Get and give answers to business-related questions
• Share and promote your user-generated content
What is ?
Click to edit Master title style
© 2012 IBM Corporation12/15/1122
Why ?
Professional network PLUS Social eminence
Extend your Reach Engage your Connections Discover new opportunities
Click to edit Master title style
© 2012 IBM Corporation12/15/11
What is ?
Click to edit Master title style
© 2012 IBM Corporation12/15/11
Why ?
Share knowledge and build digital relationships Increase search engine results for content you are sharing on the web Connect through video with groups
Click to edit Master title style
© 2012 IBM Corporation12/15/11
http://ibmurl.hursley.ibm.com/3ZN5
Google +
http://ibmurl.hursley.ibm.com/3ZO3
http://ibmurl.hursley.ibm.com/3ZO4
All you need to know
Click to edit Master title style
© 2012 IBM Corporation12/15/11
Social Networking`s DON`Ts
Social computing advices:
DON’TsAVOID CONFIDENTIAL INFORMATION
Any content which IBM does not hold the copyright to, which IBM hasn't paid the royalties for, or which is not in the public domain.
Any content shared internally and marked as "Internal Only." By default, everything on w3 Connections is "Internal Only“
Content not previously published externally, and that has not been reviewed for external publication with either your manager or an IBM communications representative.
Don’t disclose customer information unless you have their express written consent.
AVOID POLICY VIOLATIONSNever share anything covered under a non-
disclosure agreement (Never post revenue or sales figures, other than
what is officially reported by IBM.Don’t share anything that violates IBM’s Social
Computing Guidelines, IBM’s Secure Computing Guidelines or general Business Conduct Guidelines.
OTHER THINGS Don’t be overly formal or corporate. Never make commitments about product or service features. Never include political or religious views that might be construed as offensive or inappropriate to others.
Click to edit Master title style
© 2012 IBM Corporation12/15/1127
Videos + Tutorials
IBM Best Practices for Social Computing http://ibm.co/eew6bu
Articles + Websites
Log into The Digital IBMer Hub w3.ibm.com/digitalibmer
Click the Education tab
Go through the required skill-building courses
http://support.google.com/plus/?hl=en
Click to edit Master title style
© 2012 IBM Corporation12/15/11