World Day for Safety and Health at Work
2016 REPORT
TOGETHER FORSAFER ROADS
COMPANIES DRIVENTO SAVE LIVES
®
™
Overview ....................................................................................................................................................... 3
Results ........................................................................................................................................................... 4
Member Companies.................................................................................................................................. 4
TSR Activities ............................................................................................................................................. 8
Conclusion ............................................................................................................................................... 11
Appendix I: iHeartMedia World Safety Day Radio Spots ............................................................................ 12
Appendix II: Social Media Engagement Results .......................................................................................... 13
Appendix III: Social Media Graphics ............................................................................................................ 17
● ● ● ●
● ● ●
● ● ● ● ● ●
● ● ● ● ●
Video of AB InBev CEO Carlos Brito discussing road safety and Together for Safer Roads, shared across social media.
New Zealand All Blacks player discussing statistics on road deaths for AIG's World Safety Day video.
AT&T's re-tweet of a TSR post to promote World Safety Day, specifically calling out the issue of texting and driving. This post was
also re-tweeted through the It Can Wait Twitter handle.
14 Steps to Advance Road Safety, a graphical summary of the Best Practices Report.
TSR's Road Safety Pledge
Top performing Facebook post – Engagement rate 14.47% Top performing Twitter post – Engagement rate 1.16%
