A
PUBLICATION AND INFORMATION PRODUCTS STYLE GUIDE
RegionPacificWesternOrganizationWorld Health
B
1
This is the style guide for WPRO publications and information products. All designers working on WHO WPRO publication and information products should use this as reference for design and layout. Templates and further guidelines are also available. For more information on WPRO publications guidelines, please contact [email protected]
INTRODUCTION
2
3
WPRO LOGO
4
The WHO WPRO logo
The logo for the World Health Organization Regional Office for the Western Pacific (WPRO) should only be used on materials endorsed by WPRO.
It should be presented as per guidelines here. This is essential to maintain a consistent presentation of our identity.
Do not alter, rotate or modify the logo. It should never be recreated. Do not obstruct the logo.
Three versions: The three versions of the WPRO logo are Blue, Black and White on a dark background (see above).
RegionPacificWesternOrganizationWorld Health
RegionPacificWesternOrganizationWorld Health
RegionPacificWesternOrganizationWorld Health
C: 95 M: 25 Y: 0 K:0R: 0 G: 147 B: 213
C: 0 M: 0 Y: 0 K: 100R: 100 G: 100 B: 100 WHITE
White logo on a black or dark background.
LOGO
5
Size and spacingLeave “exclusion zones” around the logos (at least 1cm width distance) around the logos to ensure they maintain visual impact.
Also the minimum logo size is 3cm (the smallest size at which the logo is still legible in print and on screen)
For other sizes, no less than 1/4 width of logo.
RegionPacificWesternOrganizationWorld Health
1cm
1cm1cm
1cm
RegionPacificWesternOrganizationWorld Health
OTHER LOGO
1cm
6
Clear space should be equal on all sides. This ratio of space should be applied to the logo in all sizes and for all co-branded applications.
RegionPacificWesternOrganizationWorld Health
of Red Cross and Red Crescent Societie sInternational F ederation
RegionPacificWesternOrganizationWorld Health
USE OF THE LOGO – SIMPLE RECOMMENDATIONS
option 2
option 1
Do not alter, rotate or modify the logo. It should never be recreated. Do not obstruct the logo. Only use the official logo files.
7
Geneva
Example 1 Example 3
Example 4
Example 2
• Do not add text or element• Do not separate emblem from text
• Do not mix the logo with a complex background
• Only white, WPRO blue or solid black should be used
• Note the position and colour when set alongside partners’ logos should favour the WHO logo.
8
WHO WPRO official logos in different languages
WHO WPRO official logos for different country and regional offices within the Western Pacific region.
All WHO logos are provided in different formats: JPEG, EPS, BMP; other formats can be supplied on request.
Do not alter, rotate or modify the logo. It should never be recreated. Do not obstruct the logo. Only use the official logo files.
RegionPacificWesternOrganizationWorld Health
9
COLOUR PALETTE
10
Primary colour palette: hex, RGB and CYMK codes
Specific colour combinations
Extended colour palette
C: 86M: 61Y: 0K: 0
C: 100M: 0Y: 100K: 0
C: 15M: 100Y: 80K: 0
R: 0G: 102B: 204
R: 0G: 159B: 79
R: 199G: 31B: 58
R: 0G: 147B: 213
R: 57G: 181B: 74
R: 241G: 90B: 58
R: 0G: 174B: 239
R: 141G: 198B: 63
R: 255G: 194B: 14
R: 116G: 206B: 226
R: 203G: 219B: 42
R: 255G: 242B: 0
C: 90M: 25Y: 0K: 0
C: 75M: 0Y: 100K: 0
C: 0M: 80Y: 84K: 0
C: 100M: 0Y: 0K: 0
C: 50M: 0Y: 100K: 0
C: 0M: 25Y: 100K: 0
C: 50M: 0Y: 10K: 0
C: 25M: 0Y: 100K: 0
C: 0M: 0Y: 100K: 0
C: 100M: 0Y: 0K: 0
C: 100M: 0Y: 100K: 0
C: 50M: 0Y: 0K: 0
C: 50M: 0Y: 50K: 0
C: 75M: 0Y: 0K: 0
C: 75M: 0Y: 75K: 0
C: 25M: 0Y: 0K: 0
C: 10M: 0Y: 0K: 0
C: 25M: 0Y: 25K: 0
C: 10M: 0Y: 10K: 0
C: 85M: 0Y: 85K: 0
C: 65M: 0Y: 65K: 0
C: 45M: 0Y: 45K: 0
C: 20M: 0Y: 20K: 0
C: 10M: 0Y: 10K: 0
C: 0M: 0Y: 100K: 0
C: 0M: 0Y: 75K: 0
C: 0M: 0Y: 50K: 0
C: 0M: 0Y: 25K: 0
C: 0M: 0Y: 10K: 0
11
FONTS
12
Consistent fonts across our communications help brand recognition. This helps people recognize. WHO publications and communications as part of the same family and gives our products a professional look and feel.
News Gothic MT (bold, regular, italic) • DIN OT (bold, medium, regular, italic, condense, condense medium, light, light italic)
PT Sans (bold, regular, italic, narrow, narrow regular) • Calibri (bold, regular, italic, light italic, light )
DIN OT Sample (10pt) “leading size 13pt” Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, volupta estius, si arum nesedio nseque cullabo. nam
PT Sans (10pt) “leading size 12pt” Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam faccus ea ilia et omnime nos re non etum et estius, si arum nesedio nseque cullabo. nam autemperum qui berepro
News Gothic MT (10pt) “leading size 13pt” Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, et estius, si arum nesedio nseque cullabo. nam
Calibri (10pt) “leading size 12pt” Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, volupta ecaborrum faccus ea ilia et omnime nos re non etum et
Primary typeface
13
Times New Roman (Regular, Italic, Bold)
Sample (8pt) “leading 9.6pt” *Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, volupta ecaborrum
Minion Pro (Regular, Italic, Medium, Semi Bold)
Sample (8pt) “leading 9.6pt” *Unt excerum sin nonsequ oditemos voleste optus rem quas evenis voluptas debis autam, et moditiist, susam vel et quiam harchil lorion pliquias sam rerum quidus, volupta ecaborrum
Secondary typeface
Text: fonts, alignment, line spacing
Line spacing
The vertical line spacing or leading for body text no less than 12pt
14
Example of a possible range of various font sizes and weights for structuring information in a document.
Title 46ptTitle 25ptSubtitle 28pt Subtitle 15pt
Subhead 18pt Subhead 15ptBody text / Page number/Table/figure/graphs 11pt Body text / Page number/Table/figure/graphs 10ptCaption 8pt Caption 7pt
Header 7pt Footer 6pt
15
PAPER SIZES
16
Frequently used formats and specs
A4 format (21 cm x 29.7 cm) 14.8 cm x 21 cm
A5
21 cm x 14.8 cm
The A4 format is recommended for reports, training manuals, country profiles, etc. We also use A5 for special formats.
17
GRAPHS AND FIGURES
18
Graphs and figures sample
• Recommended font size 10pts• Avoid combining red and green. Avoid combining blue and yellow. For further information please check “Accessible Publishing at WHO”
titl e
Source: ABCDE book, 2002
Y-ax
is sc
ale
legend
gridline
Figure 1. Tuition and fees in public universities, 2001
data label
plot area border
X-ax is tit le
X-ax is l abels
University
School A School B School C School D School E
Undergra duate
US$ 600
US$ 500
US$ 400
US$ 300
US $ 43 0
US $ 33 0
US$ 200
0
US$ 100
Gradua te
*For electronic version “web file” use Alternative text (ALT text). For information please check “Accessible Publishing at WHO”.
Figure sample. Text here
19
Table sample
• Recommended font size 10pts• Source recommended text size Sample (8pt) “leading 9.6pt”• Avoid combining red and green. Avoid combining blue and yellow For further information please check “Accessible Publishing at WHO” (http://intranet.wpro.who.int/homes/
tpl/Documents/3F%20Guidance%20on%20Accessible%20Publishing%20at%20WHO.pdf)
Table sample. Text here
COUNTRY/AREA
Western Pacific Region
Philippines 65 3.1 104 4.9 70 3.3 192 8.5 199 8.7
lorem ipsum dolor 65 3.1 104 4.9 70 3.3 192 8.5 199 8.7
lorem ipsum dolor 145 934 61 291 48 490 21 088 10 794
lorem ipsum dolor 65 3.1 104 4.9 70 3.3 192 8.5 199 8.7
lorem ipsum dolor 65 3.1 104 4.9 70 3.3 192 8.5 199 8.7
lorem ipsum dolor 37.5 2 5.0 0 4 9.9 1 2.4
TOTAL 145 934 61 291 48 490 21 088 10 794
Source: Text here
*For electronic version “web file” use Alternative text (ALT text). For information please check “Accessible Publishing at WHO”.
20
OVERVIEW OF ACTION AREAS AND DOMAINS
ACTION AREA ACTION DOMAIN
1. FACILITY LEVEL: Improving hospital planning and management
1.1 Accountability • Institutional governance structure and processes• Regulatory compliance
1.2 Efficiency • Patient management• Supply and logistics management
1.3 Quality • Clinical governance structure and processes• Patient safety
1.4 Equity • Service coverage and access• People-centred service models
1.5 Sustainability and resilience • Infrastructure management• Institutional learning and renewal
2. SYSTEM LEVEL: Improving hospital planning and management
2.1 Goal – Hospitals as a path to UHC • Links with primary health care• Links with non-state providers
2.2 Institutional arrangements • System-level governance• Service planning
• Recommended font size 10pts• Source recommended text size Sample (8pt) “leading 9.6pt”• Avoid combining red and green. Avoid combining blue and yellow For further information please check “Accessible Publishing at WHO” (http://intranet.wpro.who.int/homes/
tpl/Documents/3F%20Guidance%20on%20Accessible%20Publishing%20at%20WHO.pdf)*For electronic version “web file” use Alternative text (ALT text). For information please check “Accessible Publishing at WHO”.
21
PAGINATIONPreliminary pages have lower-case Roman page numbers
• Title page• Copyright + disclaimer + cataloging (behind title page)• Table of contents (list of chapters, figures and tables)• Foreword or Preface• Acknowledgments• List of contributors• List of abbreviations• Executive summary
Main pages have Arabic page numbers
• Chapters• References or bibliography• AnnexesInside back cover and back cover
The suggested order of elements for your publications is as follows:
22
TITLE PAGE
i
– TITLE– LOGO
iii
CONTENTS
vii
EXECUTIVE SUMMARY…
INTRODUCTION
……
1
AGEBLINSIDE B
ANK PACK COVER,
ANNEXES
57
–
CHAPTER 5
––
49
BACK COVER
– LOGO– BAR CODE + ISBN
SIDE FRONT COVER,
BLIN
ANK PAGE
BACK TITLE PAGE
LIST
– CATALOGING
– COPYRIGHTEMIALCSID –R
vi
– CONTRIBUTORS
OR– ABBREVI
ATIONS
BLANK PAGE
ORLAST PAGE
64
BLANK PAGE
REFERENCES
OR
56
BIBLIOGRAPHY
48
END OF CHAPTER 4
v
ACKNOWLEDGEMENTSORF OREWORD
iv
PREFACE
FRONT COVER
)
SPINE
– TITLE
– ILLUSTRATION(S
– LOGO
23
PHOTOS AND CREDITS
24
Photos and creditsIt is best to use WHO images from the Regional Office or WHO photo library ([email protected]). Photo credits should be added at the copyright page, in this format:
Photo credits: WHO/Name of photographerPhoto credits: ©Nameofphotographer
©WHO ©W
HO
Quality: Images in high resolution. A minimum resolution of 300 pixels for an image. Preferred file formats are TIFF, EPS or JPG; avoid GIF and PNG.*For electronic version “web file” use Alternative text (ALT text). For more information please check “Accessible Publishing at WHO”.
Example 1Example 2
25
MARGINS AND COVERS
26
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WPRO PUBLICATIONS TITLE IN THE WESTERN PACIFIC
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WP
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29
Not
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pin
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WPRO PUBLICATIONS TITLE IN THE WESTERN PACIFIC
Pub
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tit
le in
12-p
oint
New
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c M
T
Public
atio
n b
lurb
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t to
100 w
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: Lo
rem
ipsu
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olor
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am
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pro
bo
faci
lis a
t, v
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alii
pro
bo
accu
sam
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eu, quis
om
niu
m e
st e
x. A
t sa
le a
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as v
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quat
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ea n
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mquam
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qui sa
pie
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m a
ssen
tior
adv
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mit
tam
ulla
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eam
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vi
vendum
in e
os. Ea
vide
erat
pri
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pes
nam
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amquam
ea.
Sum
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raxi
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form
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s et
duo,
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mnis
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sula
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ix e
t, e
am d
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rid
ens
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vidit
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it e
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Pri
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BLIC
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IN T
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RN PA
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WPRO PUBLICATIONS TITLE IN THE WESTERN PACIFIC
Publ
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title
in 1
2-po
int D
IN O
T bo
ld
Pub
licat
ion
blur
b (li
mt t
o 10
0 w
ords
): Lo
rem
ipsu
m d
olor
sit
amet
, pro
pro
bo fa
cilis
at,
vel a
lii p
robo
ac
cusa
mus
eu,
qui
s om
nium
est
ex.
At s
ale
adip
isci
usu
. Eu
has
vide
con
sequ
at, m
ea n
onum
es
appe
tere
in, g
raec
e iis
que
ad v
el. T
amqu
am m
elio
re v
iven
dum
sea
ex,
an
qui s
apie
ntem
ass
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r ad
vers
ariu
m, d
olor
om
ittam
ulla
mco
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eam
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um v
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m. N
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er ta
mqu
am e
a. S
umo
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axit
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rmid
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et d
uo, p
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ni v
el
et. O
mni
s co
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atu
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et, e
am d
ebet
eir
mod
com
mod
o an
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s ri
dens
qui
ut.
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pur
to d
omin
g pe
tent
ium
ex
vidi
t vel
it et
mea
.
Pri
nt
ISB
N b
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(o
nly
to
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on t
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pri
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PU
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CAT
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S
AM
PLE
TIT
LE I
N T
HE
W
ES
TE
RN
PA
CIF
IC
30
WPR/RDO/2020/003© World Health Organization 2020Some rights reserved. This work is available under the CC BY-NC-SA 3.0 IGO licence.
31
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