WOC BY NUMBERS
6800 94240
350
675
91%
41%
VISITORS OVER 3 DAYS EXHIBITING COMPANIES
COUNTIRES ATTENDING
Good/Excellent visitor satisfaction
of attendees visited more than
3 WOC shows
guests at Welcome Reception social event
guests at the Launch Party social event
AlbaniaArgentinaAustraliaAustriaBelarusBelgiqueBelgiumBoliviaBratislavaBrazilBulgariaCameroonCanadaChinaColombiaCongoCosta RicaCroatiaCyprusCzech RepublicDenmarkEcuadorEgyptEl Salvador
LatviaLebanonLithuaniaLuxembourgMacedoniaMalaysiaMexicoRep. of MoldavaNamurNetherlandsNew ZealandNicaraguaNorgeNorwayPanamaPeople’s Rep. of ChinaPeruRep. of the PhilippinesPolandPortugalPuerto RicoRomaniaRussian FederationRwanda
Saudi ArabiaSerbiaSingaporeSlovakiaSloveniaSouth AfricaSouth KoreaSpainSri LankaSwedenSwitzerlandTaiwanTanzaniaThailandThe NetherlandsTurkeyUkraineUnited Arab EmiratesUnited KingdomUnited StatesUruguayVenezuela
EstoniaEthiopiaFinlandFranceGeorgiaGermanyGreeceGuatemalaHondurasHong KongHrvatskaHungaryIcelandIndiaIndonesiaIranIrelandIsraelItalyJapanKazakhstanKenyaRep. of KoreaKuwait
Wonderful gathering of professionals from around the world.
D. Origen Coffee Roasters, Mark Uhlig
WOC BY NUMBERS
TOP COUNTRY ATTENDANCE
SHOW SPONSORS
22%
3%
4%
3%
7%
3%4%
5% 4%
3%
Hungary
Netherlands
Great Britain
Ukraine
Germany
AustriaRomania
Czech Republic Slovakia
Russia
Official Event Host
Official Origin Country Sponsor
Sustainability Forum Sponsors
Village Sponsor
Delegate Bag Sponsor
Ibrik Championship Sponsor
WOC BY NUMBERS
240COMPANIES EXHIBITED
Academia do Café NLAfrican Fine Coffees Association (AFCA)AHA Innovations BVBAAlegrostaAlgranoAllanasonsAlliance for Coffee Excellence / Cup of ExcellenceAlly CoffeeAlproAlt Wien Kaffee - Coyote CoffeeANCAP SPA - ITALYArisarina CooperativeAsachimici / PulycaffASCASO FACTORYAsociacion Nacional Del Café de GuatemalaAsso CoffeeAstoriaAwaken CompanyBagira Coffee Bailies Coffee RoastersBaratzaBarista SchoolBarkume Coffee Export PlcBelcoBesca RoastersBeyond the BeanBKONBlack Sheep Micro RoasteryBlaser Trading AGBlue Mountain Coffee (Europe) LtdBluecup BVBob Coffee LabBravilor Bonamat BVBrazil International Coffee WeekBrew Global Europe
Brita GmbhBSCA - Brazil Specialty CoffeeBuhlerBunnBWTC.I.A SRL Packing Machines ItalyCadefihuilaCafé de ColombiaCafé de Costa RicaCafé De HondurasCafé de MéxicoCafé Du BurundiCafé Imports EuropeCafé Show SeoulCafettoCaffe Brando KFTCaffé Perté Kft.Caffe Vergnano SPACaffePure / Bony F AGCafflano Casino MoccaCentral American PavilionCentre for the Promotion of Imports CBICerrado Mineiro RegionChaloChemexCOFFEDCoffee & Tea MagazineCoffee BirdCoffee Board of IndiaCoffee Education Network Coffee Embassy EUCoffee Socks for the Trendy BaristaCoffee SourceCoffeedesk / HarioCoffeeMindCoffeePirates Vienna Coffee-TechCoffeeTrend MagazineComandante Consejo Salvadoreno Del CaféContego CaféContiCostas of SwedenCropsterCUP & SAUCER, SACurtisCV Gayo Mandiri CoffeeD · Origen Coffee Roasters Dalla Corte SRLDaVinci GourmetDescamex
Diedrich Roasters, LLCDirect TradeDitta ArtigianaleDos Mundos RoastersDouble B Coffee & Tea Douqué GroupDr. Mahn Coffee Inc.Dutch Coffee PackDVG De Vecchi Giuseppe SRLE&B LabECM Espresso Coffee Machines Manufacture GmbHEcotactEdal Coffee Éditions Jean Lenoir / Le Nez Du CaféElektra srlEquatorial Traders LtdEspazzolaEthiopia Coffee Exporters AssociationEtzinger GrindersEureka - Conti Valorio SRLEVERSYSFA Coffee LtdFaemaFAF CoffeesFairtrade InternationalFalcon CoffeesFazenda Santa Inacia - Brazil Coffee ExportFiammaFiera MilanoFiesta Plus SIAFiorenzatoFlor de Café Franke Coffee Systems UK LimitedFutureteGaranti RoastersGenesis CaféGiesen Coffee RoastersGolden Coffee RoastersGoosebumps Coffee LabGOPPION CAFFÉ S.p.AGruppo Cimbali SpaGuima Café Estate CoffeesHacienda La Esmeralda, S.A.Hacienda San Nicolas GmbHHainan Fuwang IndustrialHauck Tamper & Barista ToolsHelkra Heating ElementsHungarian Tourism AgencyIberitalIFBI International Food & Beverage GmbHIKAWA
ImperatorInconexus Colombia Specialty CoffeeIndonesiaInterAmerican Coffee GmbHINTL FCStone and Coffee NetworkIWCAJoper Cofee RoastersJulius MeinlKafferostare Per NordbyKAHLA/Thüringen Porzellan GmbHKalitaKávékalmár (naked-portafilter.com)Kenoo CoffeeKuban Coffee Roasters & GrindersLa Boheme CaféLa Cultura del Caffe / MILK MATE / LA CIMBALILF SpALightells Co., LtdLilla Coffee Roasting EquipmentList & Beisler GmbHLoring Smart RoastLoveramicsMahlkoningMaji CoffeeMarco Beverage SystemsMare Terra Green Coffee Mazzer Luigi SpaMoninMoscow Coffee and Tea ExpoNeronobileNestlé Nespresso SANordbeans Coffee RoastersNordic ApproachNuova Ricambi srlNuova SimonelliOCR ComoditiesOikocreditOrang Utan Coffee ProjectOriental CaffeOrphan EspressoOrsadrinks srlOur Coffees Brazilian Specialty CoffeesOzturkbay RoastersPacific Bag, IncPack Plus ConvertingPanama VarietalsPanamerican Coffee TradingPannon KávéParkerPentair FoodservicePetroncini Impianti
Phucsinh Corporation ProasterPROBAT-Werke von Gimborn Maschinenfabrik GmbHPromperúRacer Beans Coffee Co.Rehm & CoRoastmaxtor.comRocket Bean RoasteryRØST Coffee ASSandalj Trading Company SpaSanremo Coffee Machines SRLSCAP - Speciality Coffee Ass of PanamaScentoneSchlürf GmbHSCHLUTERSIEMEX Int (Coffee & Cocoa International)Sigep 2018 Rimini ItalySinar TechnologySirha Budapest 2018Speicherstadt KaffeeröstereiStelang Electric Appliance Co., LtdStir (Coffee and tea Magazine)Ströbel GmbH Aroma Preservation PackagingSvit KavySwiss Water Decaffeinated Coffee Company SympatecTata Coffee LimitedTea & Coffee Trade JournalTechnivorm B.V.The Bag BrokerThe Barn Coffee Roasters BerlinThe Bird & The FoxThe Coffee CollectiveThe Collaborative Coffee Source THERMOPLANThird Wave Coffee SourceTightpac EuropeToddy CaféToninoToper Coffee Roasting MachinesTrabocca B.V.True Systems Co., Ltd.Uganda Coffee Development AuthorityUltimate Brilliant International (Hong Kong) LimitedUNIC Espresso EngineersURNEXVero Coffee HouseVolcafe Select / Gollucke & Rothfos Specialty CoffeeWAVE Investments GmbHWEBER Packaging GmbHWEGA
WOC BY NUMBERS
VISITORS 2017JOB FUNCTION HOW THEY HEARD ABOUT THE SHOW
22%16%
14%
15%13%
10%12%
9%11%
7%9%
4%9%
4%7%
2%4%
2%3%
2%
BARISTA
CHIEF EXECUTIVE OFFICER
WEBSITE
SALES & NEW BUSINESS
SOCIAL MEDIA
ROASTER
WORD OF MOUTH
MARKETING
SCA E-ZINES
WOC E-ZINES
COFFEE CAR/CAFE OWNER
RETURNING VISITOR
MEDIA PARTNERS
CHEF
WORLD OF COFFEE EXHIBITOR
REFERRAL
FOOD & BEVERAGE MANAGER
BAR TENDER
COFFEE ENTHUSIAST
MEDIA
WOC BY NUMBERS
VISITORS 2017PRODUCT INTEREST
SCA MEMBER
PREVIOUSLY ATTENDED
46%
35%10%
3%2%2%
1%1%
COFFEE EQUIPMENT
GREEN COFFEE
ROASTING EQUIPMENT
FOOD ITEMS
CAFE FURNISHINGS
TABLEWARE
NON-COFFEE BEVERAGES
TEA
NO
NO
YES
YES
70%
83%
30%
17%
World of coffee is the event for the coffee industry in Europe. The quality of visitors is second to none and there is no better opportunity in the world to network in our coffee industry.
Tom Noonan, Davinci Gourmet
Great opportunity for networking.
Gary Ellis, Equatorial Traders Ltd
SHOW FEATURES
MORE THAN A COFFEE EXHIBITION
Sustainability Forum
Re:co Interactive
SCA Guilds Lounge A touch of excellence
SCA New Product of the Show Awards Roasters Village WOC Lecture Series
Cupping Rooms
SCA Shop
BEST NEW PRODUCT OF THE SHOW AWARDS
COMPETITIONS
MORE THAN A COFFEE EXHIBITION
Company: PROTONEA SengerProduct: Espazzola
Company: Nuova Ricambi Product: Foam Locus
Company: Beanscorp Co,Ltd. (T/A CAFFLANO) Product: Cafflano Kompresso
Company: Coffee Bird Limited Product: Upcycled Denim Bag
Company: Davinci Gourmet Product: Garden Mint Lemonade
Company: Marco Beverage Systems Product: Marco Mix
Company: Flor de CaféProduct: Flor de Cafe
Company: Chalo Product: Chalo Chai
Company: RØST COFFEE AS Product: RØST Sample Roaster
SOCIAL EVENTS
MORE THAN A COFFEE EXHIBITION
1. Welcome ReceptionMonday, 12th JuneNew York Cafè, Budapest
2. Launch PartyTuesday, 13th JuneEuropa Boat, Budapest
3. International Women’s Coffee Alliance Cocktail ReceptionWednesday, 14th JuneIntercontinental Hotel, Budapest3.
4. Barista Party Thursday, 15th JuneTesla, Budapest
MEDIA & ADVERTISING
39,240WEBSITE VISITORS
MAY – JULY
NEWVISITOR
RETURNINGVISITOR
55%
45%
MOST VISITED PAGES
8,383,259 IMPRESSIONS
1. Exhibitor List2. Social Events3. Plan your visit4. Event program
5. Floorplan6. Visitors
7. Coffee Map of Budapest8. Contact
9. World class competitions
2164APP DOWNLOADS
99.8%
ACTIVE USERS
1427iOS
USERS
717ANDROID
USERS
20DESKTOP
WEB USERS
SOCIAL MEDIASocial media event & Social media targeted campaigns (English, Hungarian, Slovak, Romanian, Bulgarian, Russian, Serbian)
LINK CLICKS
1921 96% 1842 UNIQUE LINK CLICKS
REACH (PEOPLE)363,079
MEDIA & ADVERTISING
ADVERTISING & PR OVERVIEW- A4, ¼ A4, ½ A4 print ads- Web banners- Print and online advertorials- Pre/ Post-show editorials- 5 Press Releases issued
MEDIA & ADVERTISING
TO SCA MEMBERS TO NON SCA MEMBERS
Monthly (Jan/Feb)Bi-monthly (December/March/April)Weekly (May)
Monthly (Jan/Feb)Bi-monthly (December/March/April)Weekly (May)
RECEIVED RECEIVED
E-ZINE STATISTICS
8 E-ZINES 11 E-ZINES
17,761 35,546AVERAGE OPEN RATE
AVERAGE OPEN RATE31.43% 23.34%
Meeting clients & suppliers at one place with so much coffee spirit.
Rene Fliscur, Volcafe Select
This show gets better every year.
Christian Klatt, List & Beisler
AMSTERDAM
Will we see you at World of Coffee Amsterdam?
Book your place Today Margaret Andreucetti Phone: +353 1 846 0020 Mobile: +353 86 055 4181 Email: [email protected]
Jens H ThomsenPhone: +45 302 38775Email: [email protected]
21-23 JUNE 2018 Join us for in Amsterdam for The world Barista Championships
Don’t miss out…75% sold to date – July 2017