Wylde Center Community Assessment
May 4, 2015
Agenda
Methods
Response Rates
Quantitative Data Overview
Qualitative Data Overview
Recommendations
Methods
Key Project Questions:
How does the greater Atlanta community perceive the Wylde Center, its mission, and their green spaces?
What value does the community perceive that the Wylde Center is bringing?
Four target groups
Members
Lapsed Members
Never Given
Potential Support
SurveyMonkey.com and Yahoo!Groups
Response Rates
Current Members: 500
132 responses = 26% response rate
Lapsed Members: 575
37 responses = 6% response rate
Never Given: 1200
66 responses = 6% response rate
72 responses from Potential Support
Are you aware that the Wylde Center…
In the past year, have you participated in any of these events or visited these garden locations?
Plant Sale, Decatur Earth Day Festival, Urban Coop Tour, Beer Garden, Decatur Garden Tour, Cocktails at Sugar Creek, Fall Membership Hot Dog Roast, Volunteer Workday, Wylde Center – Oakhurst Garden, Wylde Center – Sugar Creek Garden, Wylde Center – Edgewood Community Learning Garden, Wylde Center – Hawk Hollow Garden
Consistent within all groups, Oakhurst Garden most well known(range 71-89%)
All other gardens significantly behind (range 5-15%)
Consistent within all groups, Plant Sale event most well known (range 70-80%)
2nd most popular: Decatur Earth Day Festival (14-40%)
Members were aware of all events more often than the other target groups
In one sentence, please describe how you would define the Wylde Center.
What initiative would you like to see added to the Wylde Center’s programs?
Members
• Water conservation
• Market more to young professionals (20-30s)
• Education about dangers of processed foods
• Environmental advocacy/policy classes
Lapsed Members
• Miss the gardening classes
• Gardening for Dummies
Never Given
• Education on solar power
• Gardening 101• Summer
camps for kids
Potential Support
• Environmental advocacy
• Beehive/ pollinator support plants
• Summer camps
• Adult classes
What is something that you really like about the Wylde Center?
What is something that the Wylde Center could improve upon?
• Renovation• Upkeep• Warmth of staff
Atmosphere
• More partnerships• Increased marketing of gardens and events• Unclear how to volunteer for events• Membership renewal reminder
Communication
• Adult classes• More volunteer opportunities• Garden tours• Beginner classes
Services
Recommendations
More networking with local businesses, schools, and other gardens so that these groups can promote Wylde Center functions
Beginner’s gardening classes (Gardening 101)
Renovation and Upkeep More topics related to sustainability (i.e.
expansion for solar panels and education on solar power) and advocacy
Marketing and Promotion!