For Internal Use Only
Xerox FreeFlow - The Right Workflow
Andy PierouxMarketing Manager - Workflow SolutionsProduction Systems Group
New Markets, New Demands
The New Business of Printing
• Multiple work processes: offset, color and monochrome
• Prepress/file preparation bottlenecks
• Personalized communications
• Explosive growth in color• Shorter runs• Demands for instant information:
quotes, orders, notifications, job submission, job turnaround
The True Cost of Printing
For Every £1 Spent on Printing…another £6 is spent on managing the Print Workflow
Sources: IDC, CAPV
Workflow - The Process from submission of an order through payment
RIPCompose PrintSubmit Repository DesignProcess Data
Finish Fulfill Distribute Track Response
Plan for Success
Connect with CustomersReduce Costs
Enable New Applications
FreeFlow: A Collection of Integrated, Automated, Modular
Workflow Solutions
Xerox Workflow Framework enabling FreeFlow and Business Partner collaboration…
Over 100 Partners integrated with FreeFlow via Business Partner program•Differentiates products in the marketplace•Enables tightly integrated solutions to the customer
Look for exceptional Partner Product Solutions that deliver maximum operability and display this logo:
For Internal Use Only
Connecting with Customers
Connect:Leverage the World Wide Web
Almost 25% of the pages printed on high speed digital color devices were generated from a web-to-print solution.
Expected Internet-enabled print growth: 18-20% CAGR.
Source: InfoTrends, 2005
What is Web to Print?
Clients can use the web to submit new jobs
Uploading
Clients can use the web to version new jobs
Templating
Clients can use the web to order static jobs
Inventory / Print on Demand
A B C
Web to Print Adoption
16%
17%
23%
23%
23%
24%
25%
32%
39%
54%
67%
67%
25%
23%
18%
37%
25%
27%
32%
29%
36%
24%
16%
15%
0% 20% 40% 60% 80% 100%
Online list purchasing & mgmt.
Online response tracking
Online document asset mgmt.
Online personalization services
Multi-channel marketing campaigns
Online billing and invoicing
E-catalog print ordering services
Online document editing services
Web storefront(s) for quotes, submissions, etc.
Online job proofing
Own corporate Web site(s)
Own corporate FTP site(s)
Percentage of Respondents
Yes, offer today No, but plan to in 24 mo.
Source:Infotrends 2008
Connect: FreeFlow Web Services
• Each of your customers have a unique web portal
• Customized to the familiar look of each customers’business
• Be open for business all day, every day
Og Mountain Login PageNewfoundland Civic Aquarium Login Page
All Seasons Corp Login Page
For Internal Use Only
Web Services 7 – New Launch - March 2009
7%
24%
21%
29%
25%
26%
29%
42%
44%
43%
47%
46%
34.3%
17.5%
21.2%
13.2%
14.9%
14.8%
0% 20% 40% 60% 80% 100%
Skills in digital production printingtechnology
Sales & marketing skills
Acceptance by customers
IT skills relating to Internet technology
Linking external and internal productionworkflow
Cost of introduction
Percentage of Respondents
Significant challenge Somewhat challenging Less challenging Not a challenge No opinion
Infotrends 2008
Web to Print – Implementation Challenges
Connect and expand your business
Convenience builds VOLUME .
– 24/7 Service (without 24/7 staffing)– Simplify the process to procure print
Simplicity builds VOLUME .
– Easy to use – Quick access to documents for ordering
Customer service builds VOLUME .
– Customized website, personalized documents– Less customer switching - Loyalty
For Internal Use Only
Automate and Reduce Costs
Reduce Costs: FreeFlow Process Manager
OpenInspectConvertJoinImposeCropNumber pagesRotateColor managePrepare Job TicketPrintAnd more…
“Touchless” File Preparation“Touchless” Decision Making“Touchless” Workflows
Process diverse customer files - automatically
Reduce Costs: Touchless Digital Print Production
Touchless Digital Print Production: 500% Faster Throughput… Keep the Printers Printing
57 minutes preparation+10 minutes printing
67 minutes
Manual Digital Print Production
5 min
2 min
5 min
10 min
10 min 5 min
5 min
10 min
5 min
10 min
ConvertToPDF
Joinfiles
Preflight
ColorManage
Impose
Proof
JobSplit
LoadBalance
Openfiles
3 minutes preparation+10 minutes printing
13 minutes
Touchless Digital Print Production
3 min
ConvertToPDF
Joinfiles
Preflight
ColorManage
Impose
Proof
JobSplit
LoadBalance
Openfiles
10 min
Multiple PrintersWork as One
Automatic printer setupAutomatic load balancing between printersJob splittingJob schedulingJob spooling for reprintsColor splitting: • Mono pages to mono printers• Color pages to color printers Electronic JDF-supported job ticketVI containers for packaging variable content
Reduce Costs: FreeFlow Output Manager
to Print
Putting it all together
Prepressfrom Customer through
For Internal Use Only
Enable New Applications
Enable New Applications: Personalized Communications
It’s called many things: • Variable Content• Variable Information• Variable Data
The concept is simple:• Know as much as possible about
your customers/clients• Communicate using that
information for specific targeted marketing
Full-Color Personalized Communications Delivers Results
Source: CAPV
Promotional TransactionalCommunications
Customized Communications
Cross Media Communications
Enable New Applications: Personalized Communications
It’s more than just changing a name; it includes interests, buying history, geographic location, …
• 36% higher response rates• 25% higher average order values• 47% increases in repeat orders• 34% faster response time • 32% better overall revenue
Enable New Applications: Specialty Imaging Text
• Perfect for fraud-sensitive applications such as security badges, tickets, coupons, invitations, etc..
• Won the “R&D 100” Award for 2007 by R&D Magazine
• Available with FreeFlow VI Suite and Makeready 6.0
• Launching with XMPie 4.5
GlossMark® Text
MicroText Mark
A Colorful Case for Cross Media
FreeFlow Components:
Print Engine:
1 to 1 - Direct Mail
Customized e-mail
Personal Response URLs
iGen3
The Right Workflow…
A Plan for Success
Connect with Customers
Reduce Costs
Enable New Applications