VIP customer receives aconnected XYZ’s Pizza bttn
Pizza bttn action
Select your favourite pizza:
[ ] Firenze
[ ] Florentine
[ ] Rustica
Enter delivery address:
Parker Street 131
London WC2B 5PQ
SAVE
He then chooses his favorite pizza at XYZ’s site.- All done! Fresh pizza is now just a push away!
A data SIM card is already inside, so all he needs to do is insert batteries.
Connected XYZ Pizza bttn
More revenue Customer lock-in Media visibility& brand awareness
Benefits
Continue to be a forerunner in digital business and take advantage of free media interest in new technology.
The bttn is always there when customers get hungry.
Pushing it is so inviting and easy that they won’t look elsewhere.
Think 3–5 extra orders per customer per month.
Making purchasing simpler than ever increases customer’s propensity to order.
Hmm.. What shouldwe eat tonight?...
bttn vs. phone app? A smartphone app is a must have, but it does not help you differentiate when all of your competition launches theirs. bttns are not designed to replace but to complement your web store and your app as an additional digital service for easy ordering.
Path of least effort
How many steps to get pizza? Which one would you choose?
bttn
Push the bttn, get pizza
Call
Dial number, wait
Tell your order
Tell your address
Restaurant
Go to restaurant
Stand in queue
Select pizza from menu
Pay with cash or card
App
Start app
Select menu
Select pizza
Check out
Confirm
Web store
Open browser
Go to website
Select menu
Select pizza
Log-in
Check out
Confirm
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7
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Let’s try it !A limited pilot with 50-1000 bttns
Custom branded XYZ’s Pizza bttns, and micro-site for managing the bttn press action, i.e. customer’s favorite pizza order. Plus all the tech sup you need. You get all the data from this P-o-C: Deployment time, take-up statistics, number of orders / month, etc. That’ll help you decide about the continuation.
If you and your customers love it, we deploy large scale. If not, we discontinue. Fair and square.
But we already have a phone app?Yes, and so does everybody else. How many apps do you personally use on a regular basis? There are just too many out there. Apps are a commodity. It’s a must have, but does not help you to differentiate.
Your app and bttn will complement each other. Let’s say that your web store and mobile app orders have plateaued on a certain level. Introducing physical bttns to your VIP customers will take your digital business to the next level.
Contact us to beginJay Gross Sr. Director of Sales
[email protected] 347-425-4214