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History
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61.9% search market share in
Russia1
Search Leader
460,000 advertisers in 20133
57% online ad market share4
Leading Online Advertising Platform
66 MM unique visitors per month in Russia2
#1 Internet Destination
$1,207 MM Revenues5 in 2013 (+37% yoy)
$531 MM Adj. EBITDA6 in 2013 (+32% yoy)
Largest Russian Internet Business
1 Source: Liveinternet, February 20142 Source: comScore, January 20143 Source: Company Information, FY 20134 Source: AKAR for 2013, adjusted for commissions
5 Source: Company Information for the FY 2013, using an exchange rate of RUR 32.37292 to $1.00 as of 31 December 20136 Source: Company Information for the FY 2013, using an exchange rate of RUR 32.37292 to $1.00 as of 31 December 2013Adjusted EBITDA is EBITDA before share-based compensation
Yandex at a Glance
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Key Investment Highlights
Local Champions Can Win in Search
Yandex
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Key Investment Highlights
(launched 1997)(launched 2001) (launched 1999)
1. As of February 2014, Liveinternet.ru2. As of February 20124, CNZZ.com3. As of December 2012, comScore
Russia China SouthKorea
YandexGoogle
Others
Baidu
Others Others
Naver
Local Champions Can Win in Search
6227
11 6
58
2
4046
23
31
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3 global search engines
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Key Investment Highlights
1. As of February 2014, Liveinternet.ru2. As of February 20124, CNZZ.com3. As of December 2012, comScore
#1 search in RussiaShare of Searches1
1 Source: LiveInternet.ru, February 2014. Search traffic reflects Russian users to Russian websites and includes desktop and mobile
Jun-
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8%6%
21%
60% 61.9%
27.2%
8.1%1.0%
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Core Services created by Search Leaders beyond Search
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Bigger than any TV channel
01.01.14
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One Of The World’s Top Internet PropertiesTop 10 Web Properties in Russia (MM Users)
Source: TNS-Russia, Feb 2013
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Yandex PortalThe gateway to the Russian internet
Maps
News Mail
Traffic Jams
TV listing
Analytics tool
Weather
Yandex.Money
Comparison shopping
Auto
Jobs
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Yandex.Traffic
The unique service supported by users themselves
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Yandex.Taxi
2,000 cabs online at any given seconds
300,000 downloads for iOS and Android
12 minutes to reach a client via traffic
Revenue share model (to be featured)
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Yandex.Money
100,000+ payments processed daily for 3,500+ merchants
Trusted secure prepaid payment solution
100,000+ top‐up points all over the country
Mobile wallet for iPhone and Android
Russia, Ukraine and Kazakhstan
Yandex.Money users 16 000 000
New accounts daily 10 000
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Yandex.Market
Monthly audience 20 million unique visitors, daily audience – 1,9 million
Over 14,500 online stores with more than 59 million offers
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Yandex.Maps: panoramas from water
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Yandex.Maps: panoramas from air
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Yandex: More Than a Website
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Local Focus and UnderstandingRussia/CIS is our “Backyard”
1,400 different territories for YandexRussia + Ukraine + Kazakhstan + Belarus
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Local Focus and UnderstandingLocally-relevant Content and Services
Search Verticals
Maps/TrafficStreet Views
ImagesVideosMusic
GoodsBlogs
…
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Yandex.Turkey – Translocal Approach
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Interesting Use-Cases Of Yandex PlatformSearch tool service for retrieving Large Hadron Collider (LHC) Events at CERN
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Slumps
Interesting Use-Cases Of Yandex PlatformSupport for geophysical exploration (Seismotech)
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Yandex.Islands
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Islands.yandex.com
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Beta.yandex.com
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Real-time in SERP
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Form description
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Semantic markup for real-time
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Yandex Products for Bulgarian Users
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Yandex.DirectThe largest system for contextual advertising in Russia.
Cost-per-click, auction-based model. Advertisers choose how much they wish to pay for a click.
Show ads only to those web users who are looking for advertised products or services.
Shows ads to more than 60 million people every day.
Is used by more than 460,000 advertisers.
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Yandex is Russia’s absolute leader in Paid Search Ad market
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PPC interface available in English
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Yandex is Russia’s absolute leader in Paid Search Ad market
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Yandex.Metrica web analytics tool available in English
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Yandex.Webmaster
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API.Yandex.Com
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Tech.Yandex.com
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Thank you!