Yellow Cup Coffee
Concept Presentation
2 | Yellow Cup Coffee
Content
1. Introduction
2. Target Market
3. Product Offering
4. Marketing Channels
3 | Yellow Cup Coffee
Yellow Cup Coffee was inspired by the buzzing coffee culture of New York City and started with a vision of serving a Gold Standard Coffee to customers. Look deeper into
yellow and you will find out that yellow is the color of Gold. The color was selected
because we want to share the happy color to every coffee lovers may it be in the cafe
or having a sip in our yellow take away cups.
To ensure that we serve Gold Standard coffee quality, we invested heavily in the top line La Marzocco Strada Espresso Machine to brew freshly roasted coffee sourced
from Ethiopia, Uganda, El Salvador, Indonesia, Nicaragua , Brazil and even Hawaii.
Our coffee machine is calibrated daily with the optimal extraction with the pressure
profiling technology of the Strada to ensure that the coffee beans are not over or under
extracted.
Over the past few years of exploration in various coffee farms around the world, the team at Yellow Cup Coffee have travelled as far as Hawaii to study the process of
getting the ripen red "poppy Cherry" into hoppers of our coffee grinder. The relationship
over time developed directly with coffee farmers is integral to the maintenance of the
high coffee quality.
Introduction
Introduction Target Market Product Offerings Marketing Channels
4 | Yellow Cup Coffee
We appeal to young adults, office executives, students and
families
Typical Customer:
Office professionals and executives
Bankers, doctors, lawyers, accountants, executives
Students
Coffee enthusiasts
Residents
Families
Proven success in:
Commercial
Residential markets
Urban
Suburban
Broad demographic appeal
Introduction Target Market Product Offerings Marketing Channels
5 | Yellow Cup Coffee
Specialty Coffee and Other Handcrafted Beverages
Unique Beverages
Hawaiian Latte tinge of Coconut flavor
Nutellatte hazelnut delight
Acai Berry King Antioxidant
Coffee
El Salvador, Nicaragua,
Sumatra Premium Coffee
Beans
Tea
English Breakfast, Earl
Grey, Green, Chamomile
Others
Freshly Squeezed Orange
Juice
We invest in the best coffee machines such as the La
Marzocco Strada, also
known as the Ferrari of
coffee machines
Our coffee has one of the brightest taste and
smoothest texture
All of our beverages use high quality, natural and
fresh ingredients
Introduction Target Market Product Offerings Marketing Channels
6 | Yellow Cup Coffee
Artisan Bread
Introduction Target Market Product Offerings Marketing Channels
7 | Yellow Cup Coffee
Breakfast, Lunch, Dinner and Brunch
Introduction Target Market Product Offerings Marketing Channels
8 | Yellow Cup Coffee
YCC Protein Salads
Targeting Gym Goers and Health Conscious Office Crowd Protein Focused and Healthy Meal
Salmon, Steak, Prawns, Avocado, Ham
Introduction Target Market Product Offerings Marketing Channels
9 | Yellow Cup Coffee
Ice Cream, Waffles, NYC Desserts
Introduction Target Market Product Offerings Marketing Channels
Belgian Waffles Desserts with
Ben and Jerrys Ice Cream
Brussels waffles with fruits and Ice Cream
Waffle batter made in-house with our vanilla
and buttermilk recipe
Lots of flavors of Ben and Jerrys Ice Cream
NYC ice cream desserts such as our Bens
Choux Puff and others
Our desserts attract groups of friends,
providing for a cozy, chill, delicious and
enjoyable meeting point for group
discussions, meet ups or work
10 | Yellow Cup Coffee
Our Menu
Product Price
Salads
Vegetarian Salad (mesclun/avocado) $10
YCC Salad (mesclun/avocado/salmon/ham/steak) $13
Meat Salad (Lots of Meat + YCC Salad) Gym Special $15
Additional Toppings at $2 - $3
Lunch
Grilled Ham and Cheese $9
Scandinavian Sandwich $9
Pastrami Sandwich $9
Grilled Salmon (Fish/mesclun/tomato/hashbrown) $13
Grilled Cod (Fish/mesclun/tomato/hashbrown) $18
Steak Lunch $18
Sausage Lunch (sausage/eggs/mesclun/tomato/bread) $10
All Day Brunch
YCC Supersized Breakfast (2 nurnberg sausage/bacon) $18
German Sausage Breakfast (3 types of sausage) $17
Little Giant Breakfast $16
Norwegian Salmon Breakfast $15
Product Price
Coffee Bites
Truffle Fries $8
Sausage $6
Hashbrown $3
Steak Cubes $15
Waffles
Fruity Waffles $9
Ice Cream Waffles $12
Extra Scoop $3
Desserts
Bens Choux Puff with single scoop Ice Cream $5
Croissant double scoop Ice Cream $9
Affogato single scoop Ice Cream with Espresso $7
Fruity Snow Ball Fruit Bowl with Ice Cream $5
Extra scoop $3
Introduction Target Market Product Offerings Marketing Channels
11 | Yellow Cup Coffee
Social media avenues such as Facebook, Twitter, Instagram and
Foursquare allow Yellow Cup Coffee to stay connected with its
fans
Social Media: Staying Connected
Introduction Target Market Product Offerings Marketing Channels
12 | Yellow Cup Coffee
Thank You