Erin SaginPPC Evangelist and Community ManagerWordStream@erinsagin
You CAN Revolutionize Your Clients’ Performance with Paid Search: 3 Myths Debunked
Copyright 2015 WordStream, Inc. All rights reserved.
POLL: Raise your hand if you’re offering paid search services to your clients.
Now raise your hand if you know you should be…
Myth #1: My Clients Don’t Need Paid Search
You Think: Clients Can Rely Solely On SEO
64.6%
35.4%
Imagine that your bathtub is overflowing and the water won’t shut off…
SEO is Becoming Less Reliable
Who would YOU call?
Bonus! Paid Search Strengthens Email Marketing Campaigns
Myth #2: My Clients Don’t Have the Budgets to be Competitive with Paid Search
AdWords Auction Formula: Ad Rank
AdWords Auction Formula: Actual CPC
Google Wants Advertisers to Be Relevant
OK
6POOR
5
BAD POOR GREAT!
DISGUSTING
HORRIBLE
TERRIBLE
BADGOOD
GREATPERFECT
EXCELLENT
21 3 4 7 8 9 10
Google is Customer-Centric
Myth #3: I’ll Never Be Able to Master Paid Search
There’s No Shortage of Learning Materials
If I Can Do It, You Can Too…
2011 2015
It Only Takes 20 Minutes A Week!
It’s Time To Take Action
We Have The Solution For You!