Di gi t al Report Back
Di gi t al Market i ng f orHui sgenoot Tempo Awards
& YOU Spect acul ar
Hui sgenoot Tempo Awards
• Pl at f orms used–Tempo websi t e–M-Net ’s st andal one websi t e–Facebook
•Facebook. com/ hui sgenoot t empo–Grew t o near l y 2, 000 subscr i bers
–Twi t t er• I ncreased i nt eract i ons wi t h users•Pi ct ures ( vi a Twi t pi c) got at t ent i on
–YouTube•4 vi deos wat ched more t han 220 t i mes
On Facebook
Facebook i nt eract i ons
On Twi t t er
Twi t t er st at s
More Twi t t er st at s
On YouTube
Vi deos were upl oaded di rect l y f rom i Phone 3G S
At hui sgenoot t empo. com
Ext ernal si t es M-Net ’s dedi cat ed si t e
Ext ernal si t es Bl ogs creat ed by f ans
YOU Spect acul ar• Pl at f orms used
–Facebook• I ncreased i nt eract i ons
–Twi t t er•Fol l owers grew•Local cel ebs i nt eract ed wi t h brand
–YouTube•9 vi deos vi ewed 64 t i mes
–Ext ernal websi t es•Top Bi l l i ng f eat ured YOU Spect acul ar i n t hei r
onl i ne promo•M-Net ’s Al l Access made t hei r i nsert on YOU
Spect acul ar avai l abl e on t hei r websi t e
Facebook st at s
Day of event
Twi t t er st at s
Day of event
YouTube vi deos upl oaded di rect l y f rom i Phone
Ext ernal si t es
•
• SABC3’s Top Bi l l i ng
• M-Net ’s Al l Access