Company Confidential
Venturini DMC – company overview
Your Partner in Effective and Efficient Communications
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Group Structure
‘Gruppo Selecta’ is focused on
Variable Data Printing
I2capital
Selecta SpA
Venturini DMCSpA
IRA Web
GruppoSelecta
SelectaCEE
SelectaPolska
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Group Structure
- Outsourcing
- Document Production & Management
- E-mail management
- Electronic Presentment
Transactional
- Printing
- Personalisation
- Finishing
Direct Marketing
- Pre-Press Programming
In 2008:
TURNOVER: € 76 MioEmployees: 500
Company Confidential
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Warsaw (PL)
Bratislava (SK)
Trento
San Martino in Rio
Vicenza
Prato (FI)
Lublin (PL)
Presence in Europe
Company Confidential
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Production sites
Company Confidential
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Key Figures
Active customers: 750
Markets contribution to total turnover: Italy 83% , Europe 17%
Consolidated Group turnover: € 76 Mio
Selecta S.p.A.: €47 Mio (first private bulk-mail operator in Italy)
Venturini DMC: € 23 Mio
Others: € 6 Mio
Employees: 500
Sales offices: Italy and Europe
Production sites in Italy: 4
Production sites in Europe: 3
Certification: UNI EN ISO 9001-2000
Partner: IPN Global
Company Confidential
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Venturini DMC
SpA
Selecta SpA
In 2008:
TURNOVER: € 23 MioEmployees: 150
Venturini DMC
- Printing
- Personalisation
- Finishing
Direct Marketing
- Pre-Press Programming
Company Confidential
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Mission, Vision & Strategy
Being one of the top European actors in large volume Direct Mail productions.
Manufacturing high quality complex products with maximum visibility.
Assisting our customers in finding the best suitable communication solutions, focusing our
joint efforts on creative production, win-win relationships and strong return on capital.
Position the Group as the system integrator of excellence for outsourced document management in Europe.
Mission
Vision
Strategic Focus
Having an equal balance between foreign and domestic sales and profits, thereby realizing prolonged relationships with our customers.
With our superior product know-how, efficient business processes and excellent customer service we add value to our customers in realizing the best communication solutions.
Company Confidential
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Key Figures Products: highly creative Direct Mail products
Production site: in San Martino in Rio (RE)
Annual production: usage of 9.000 ton of paper
Customers: all kinds: e.g. banks & insurances, telecom, fashion, food, automotive, publics, charity and direct sellers.
Sales offices: San Martino in Rio, Leicester (UK), Paris & Lille (France), Gent (Belgium)
Know-how: >30 years expertise in managing direct marketing campaigns
Turnover: sound foreign / domestic ratio of 55/45
Company Confidential
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Historical Overview1900 Start of Venturini as publisher of music booklets in Florence
1950 Transformation in printing company for continuous forms in Modena1973 Move to San Martino in Rio (RE), the current Head Quarters of ‘Gruppo Selecta’ and
Venturini DMC
1980 Start of Direct Mail productions and opening of foreign sales offices (Swiss, France & United Kingdom)
1982 1st Laser Printer IBM and UV press in Italy1984 1st Scitex Inkjet Printer in Italy
1990 1st Plow-Folder in Italy 1991 Joint-Venture with Lowe Druck in Germany1998 1st Xeikon Full Color Digital printer in Italy
2000 ISO 9001 certification2002 Alliance with Italian’s national Postal company: Poste Italiane2003 Acquisition of Selecta S.p.a.2006 Joint-Venture with Generali Holding Vienna for setup plant in Slovakia Republic2007 Setup of production plant in Poland2008 Venturini family & Poste Italiane sell all company shares2008 2nd Full Color continuous feed Oce Jetstream 1500 in Europe
Company Confidential
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Gamma of Printing TechnologiesR
UN
LE
NG
TH
20,000
100,000 +
5,000
1,000
500
1001:1 Versioning Short Run Mass Production
T R A D I T I O N A LO F F S E T
D I R E C TI M A G I N G*
Short run digital presses
D I G I T A L P R I N T I N Ghigher-volume continuous inkjet
Digital printers
Hybrid
Source: ‘Growing the Field of Opportunities’, Ron Gilboa, VP Marketing Kodak Versamark
Company Confidential
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Positioning as Hybrid Mailer
Uniquely Positioned as Hybrid Mailer
Digital printingOffset presses
DigitalConventional Unified Workflow
Physical & Electronic Documents
Transactional
&
Direct Marketing
Knowledge
Company Confidential
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Key Focus Fields
& Variable Data Printing (VDP)
A Promising Combination !!
Company Confidential
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Why…
When used effectively, adding :
• gives mail communication a more powerful meaning
• improves aesthetic appeal
• reduces errors in interpretation
• increases comprehension.source: EDSF 2006, Trends Survey
Color attracts. Color gets attention. Color sells. Color doesn’t have to be expensive.
Company Confidential
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Why… Variable Data Printing
Variable Data (Digital) Printing Gives You The Power of “Personalisation, Versioning and “1 : 1” Marketing
Meaning: 1 : 1 Marketing is a radical rethinking of modern marketing practices. Rather than striving for increased market share, 1 : 1 Marketing encourages companies to build up and maintain customer loyalty, meaning customer share.
Versioning: Different generations/target groups receive different versions based on relevant criteria.
Personalisation is when a recipient’s name is integrated in the copy and/or image
Company Confidential
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Why… Personalisation
• Personalisation will be an enabler for more response !!
Expected Improvements by Using Personalized Mail
20,5
20,7
21,7
23,4
0 5 10 15 20 25
Response Rate
Increase in Order Size
Increase in Repeat Order Rate
Increase in Overall Revenue
% Anticipated Improvement
Source: The Future of Mail report, InfoTrends, 2007
Company Confidential
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Why.. 1:1 Marketing
To create relationships between buyers and sellers,
increasing benefits to both and to maintain these relationships !!!
To increase customer loyalty
To increase revenue through cross selling
Company Confidential
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1:1 Solutions
Plus 44%
Plus 45%
Plus135%
Plus500%
Source: Romano & Broudy
3 4
1 25
Company Confidential
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Fundament Organization
Prin
t - Tech
no
log
ies P
rint - T
echn
olo
gies
1:11:1
VersioningVersioning
Short RunShort Run
Mass Mass ProductionProduction
All Printing All Printing NeedsNeeds
Un
ified W
orkflo
w
Un
ified W
orkflo
w
ConsistencyConsistency
PredictabilityPredictability
ProductivityProductivity
IntegrityIntegrity
All Information All Information NeedsNeeds
Dig
ital Co
nverg
ence
Dig
ital Co
nverg
ence
TransPromoTransPromo
Automated Automated Document Document
FactoryFactory
1:1 1:1 MarketingMarketing
All Application All Application Opportunities Opportunities
Economics Of PrintingEconomics Of Printing Value Delivery System Value Delivery System
Customer Relationship Management Platform Customer Relationship Management Platform
Company Confidential
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Key Assets Organization
Product /Service
Customers
Technology / Processes
Communication Solutions People
(UnderstandingMarket Needs)
(Core Value) (Efficiency)
(Creativity & Know-how)
Company Confidential
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Customer Service Team
QUALIFIED MULTI- LINGUAL
PROJECT MANAGEMENT
CUSTOMER & SERVICE ORIENTED
FLEXIBLE & PRO-ACTIVE
OPTIMAL COST-BENEFIT
SOLUTIONS
Company Confidential
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ProductsBOOKLETS AND PERSONALISED SNAP-PACKS
CONTINUOUS FORMS DELIVERY FORMS
PROMOTIONAL PAPER PRODUCTS
Company Confidential
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ProductsMAILINGS MAILING COMPONENTS
SELFMAILER AND PLOW FOLDER PRODUCTSINSERTS FOR MAGAZINES
Company Confidential
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Technology [1]
ROTO-OFFSET
PRINTING
16 pages 8 pages
Reel to Reel Reel, Fanfold or Sheet
Colors 10 (heat-set) 10 (UV)
Width 960 mm 520 mm
Size 24 inch 24/18 inch
Applications (removable) adhesive Glue,
Scratch-off ink
Release varnish
Die-cut for stamps and sprockets
Silver scratch-off back & front,
adhesive glue 1-side,
flexographic & UV varnish
Perforations and Die-cut with trim removal
Traditional Printing
Company Confidential
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Technology [2]
DIGITAL
PRINTING
Black & White
Black & White
Color Color
Paper Format Cut sheet Continuous Feed
Cut Sheet Continuous Feed
Océ X (5) X (24) - JETSTREAM 1500 (1)
Xerox X (2) - IGen3 (3)
Hi-Light color (1)
-
• From 180 pages p.min. up to 1500 p.min.
• From Black & White, cut sheet up to Full Color Continuous Feed
Digital Printing
Company Confidential
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Technology [3]
FINISHING SOLUTIONS
Specifications
Plow Folding With glue, die-cutting, perforations (jet-labeling possible). In line applcation of several types of glue, scratch off ink and varnish, as well as labels, leaflets and micro-fragrances.
Collating Multiweb collating using paper reels of different types and weights. Die-cutting, data-mailer cuts, (pattern) glueing, parallel folding, label application
Other finishing Parallel and cross folding with perforations, die-cutting, labels, post-its and coupons as well as 3D-objects tipped on.
Scitex -Inkjetting High capacity inkjetting 2-sided, in- or off-line, variable data, different colors and fonts. Label application and personalisation. Up to 12 heads in line
Dispatchment Mail preparation service for domestic and foreign posts, Royal Mail, TNT, Deutsche Post, etc.
Company Confidential
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References [1]
Telecom & IT
Insurance & Financial Companies
Company Confidential
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References [2]
PublicOrganizations
Automotive
Food
Fashion
Non Profit / Charity / Lotterie
Company Confidential
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References [3]
Electronics
Publishing
Catalogs /Post ordering /Distance Selling
Company Confidential
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Unique Selling Points
1. Unique Creative Direct Communication Solutions with higher attention & response
2. Optimal Efficiency in terms of time and price
3. Joint Effort to find the best suitable Communication Solution
FOR EFFECTIVE & EFFICIENT COMMUNICATIONS !!
FOR YOU !!
THE BENEFITS:
Company Confidential
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Questions & Answers
Isabella Malagoli: Customer Service
isabella. [email protected]
Edward Witlox: International Marketing & Sales Manager
Venturini DMC S.p.A.
a ‘Gruppo Selecta’ Company
Viale del Resistenza 47
42018 San Martino in Rio (RE)
Italy
Tel. : +39 0522 638411
Fax.: +39 0522 638529
www.selecta.it