Engaging with your teenage audience15 Nov 2013
All in this together
Getting books off the shelves
Guide readers to discovery
The heart of the community
Communities exist
Why community?
Meaningful connections
keep people coming back
The Fundamental Things A Community Provides Its Members
• Sense of belonging. "They’re simply places where members can finally be themselves."
The Fundamental Things A Community Provides Its Members
• Sense of belonging. "They’re simply places where members can finally be themselves."
• Mutual support. Emotional and practical. “Resources members wouldn’t have access to."
The Fundamental Things A Community Provides Its Members
• Sense of belonging. "They’re simply places where members can finally be themselves."
• Mutual support. Emotional and practical. “Resources members wouldn’t have access to."
• Greater influence. A group has a bigger influence than they alone could have. "High levels of self-efficacy and self-worth.“
The Fundamental Things A Community Provides Its Members
• Sense of belonging. "They’re simply places where members can finally be themselves."
• Mutual support. Emotional and practical. “Resources members wouldn’t have access to."
• Greater influence. A group has a bigger influence than they alone could have. "High levels of self-efficacy and self-worth."
• Exploration. New ideas, resources, experiences are shared leading to crowd-accelerated innovation.
Highly recommended source: http://www.feverbee.com
Be a guide
Guide to blogs
Guide to BookTubers
Guide to hashtags
• #ukya• #kidbkgrp• #kidlit
Guide to Twitter authors
Guide to Twitter fans
• @ProjectUKYA
http://youtu.be/QelJzXnK_Os
Guide to GoodReads
Guide to participating
• Introducing yourself at a party is scary• Spend time helping teens post their first book
review, their first blog comment• By the second “participation” they’ll either be
hooked or need guiding to a different platform
The more teens talk about books with their peers, the more books they will want to take off your
shelves.
Feed the addiction
Community karma
• Enable them to connect about books, and they will want more and more and more and more…
• You will not be losing your audience. You will only be strengthening the bond.
Beyond reading
Movellas
Reading + writing =
We buy books people talk about
Publishing the exceptional
(Thank you)
A community behind the book
A World Between Us
The Quietness
Reviving Communities
Heap House
Heap House
Tall Tales from Pitch End
Meaningful interaction
2,250 hours!
Hot Key + Community
Our next community steps