MemoPlanner‐Abusinesscase
ØysteinJohnsen,ChiefCrea1veOfficer(CCO),Abilia
Abilia
Abiliadevelopsproductsinthreemainareas:
‐ Communica7on(AAC)
‐ Environmentcontrol
‐Cogni7veaids
TheProduct
MemoPlannerisanaidforpeoplewithcogni7vedisabili7eswhoneedshelporganizingtheirdailylife,orneedanoverviewoftheirplannedac7vi7estofeelsecure.
TheUser
TheMemoPlannerisdevelopedforpeoplewhofacesproblemsorganizingtheirdailylifeandneedreminders.
• People with dementia
• People who have suffered from
stroke
• People with psychiatric diagnosis
• People with neuro-psychiatric
diagnosis (eg autism, AD/HD)
• People with developmental issues
• People with brain injury
TheMarketInaddi7ontoapersonalhumantragedy,demen7aalsoimpactsthecountry’seconomy.Thecollec7vecostofstroke,demen7aandpsychiatriccondi7onsinNorwayises7matedtobe55billionNOK(7‐8billionEuros).
Approximately30%ofthepopula7onwillsufferfromsomekindofbraindysfunc7onduringtheirlife7me.Thisnumberwillincreaseastheaverageageofthepopula7onincreases.
Withproperuseofcogni7veaids,individualswillrequirelesssupportfromcaregivers,andhopefullywillbeabletoliveintheirownhomeslonger,tothebenefitfortheindividualaswellasthesociety.
ThecustomerGovernmental,insurance,privateorpersonalfoundingSofarAbiliahasintroducedMemoPlannerintheScandinaviancountriesandthefirst300unitshasbeenpaidforbygovernment/municipali7es
• Customerfeedbackanduserexperiencesfromotherproductsinthesamefield
• Focusgroupsincludingprofessionalsworkingwithdifferentsegmentsofthetargetgroups
• Employeeswhoarehighlyskilledincogni7veaidsandspecialeduca7on
• Incrementaldevelopmentprocessbasedonuserfeedback
UserInvolvement
Enduserinvolvementinanincrementaldevelopmentprocess
Priority
Specifica7on
Ideas/Userfeedback
Evalua7on Tes7ng
Design
Implementa7on
Release
TheNextStep• Handheldversion,MemoAcGve,isnowindevelopment
• FieldtestinDenmark,80usersin4municipali7es
• Focusgroupmee7nginNovember
• 3differentsizesduetofeedbackfromuserswithvisualimpairment
• Changesinuserinterfacesduetofeedbackfrompeoplewithdemen7a
• Markettestinnewcountries
Ethicalissues
Product
• UseracceptbeforeremoteaccessthroughWifi/Internet• Pictureframefunc7onto“hide”theaid
Other• Keeptheaida`erendedprojectperiod• Passwordaccesstochangesetupfunc7ons?