Download - ZoomFitness Entertainment Category Deck

zoommedia.com

Entertainment Category DeckReaching the Entertainment AudiencePresented to:

By:

Why ZoomFitnessTM?

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

ZoomFitnessTM delivers an upscale, affluent

audience of entertainment enthusiasts ideally suited to brand messaging within the entertainment category.

Utilizing commercials w/ sound and custom digital content travel advertisers will engage their target audience in a relevant viewing environment.

• Frequency Average 3X per week• 47 minute dwell time• 50 million monthly impressions• Affluent Consumers (HHI

100K+)• Educated (Bachelor’s Degree or

higher Index 163)

3

Ideal Entertainment Target

© 2011 Zoom Media Corp. All rights reserved.

Owns a HDTV Index 119

Household owns MP3 player docking system

Index 184

Fitness Consumers Invest in Various Home Electronics


Owns a digital video recorder (DVR)

Index 122

Household owns surround sound speakers Index 144


Fitness Consumers &Entertainment TV


TV Channels Watched Index

E! Entertainment Television 149

VH1 134

MTV 132

Bravo 131

NFL Network 128

Food Network 123

FX 121

CBS Sports 113

Comedy Central 113

HGTV 110


Fitness Consumers &Television Viewing


Nielsen Online Study Fall 2011

ZoomFitness Patrons and TV Viewing Habits

30% of ZoomFitness members are heavy TV viewers

61% of ZoomFitness members are heavy cable TV viewers

In the past week, ZoomFitness members watched an average of 15 hours of TV

81% of ZoomFitness members go straight home after going to the gym


Ordered movie tickets online Index 224

Attend movies 2-3 times per monthIndex 133

ZoomFitness Consumers Enjoy Going to the Movies


In-the-know: MoviesIndex 148

Source “In the Know: Movies”: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.


Rented movies from Netflix in past 30 days

Index 178

Ordered DVD’s/Blu-ray discs online

Index 174

ZoomFitness Consumers Watch Movies at Home

Rented 10-14 DVD/Blu-ray discs in past 30 days

Index 150


Home theater/entertainment system

Index 123

Household owns DVD/Blu-ray player

Index 117


Fitness Consumers are Music Enthusiasts


Attend musical performancesIndex 174

Play musical instrumentIndex 190

Read music magazinesIndex 132

I have great experience in this topic Index 126

Source “In the Know: Music”: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

Use MP3 player to listen to musicIndex 172


Fitness Consumer & Video GamesMRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions)

Ordered video games/systems by Internet over the past 12 months

Index 176

Uses MP3 player to play video gamesIndex 172

Plays video games (console) Index 155

Plays video games (portable) Index 159


Fitness Consumers Find Entertainment Information Online


Entertainment Web Sites Visited in past 30 days

Index

IMDb.com 185

ABC.com 154

Ticketmaster.com 149

Yahoo! Movies 134

Fox.com 133

NBC.com 116

Fitness Consumers visited an entertainment website in past 30 days

Index 150


Fitness Consumers & Mobile Phone Entertainment


Mobile Phone/Smartphone Activities Index

Listened to a podcast 206

Watched a video clip 163

Visited a website for entertainment information

160

Listened to music 153

Watched a downloaded or streamed TV program

147

Downloaded an application or “App” 140

Downloaded a game 119


Give advice extremely/very often

Index 192

Consider self to be very social

Index 157

Want to explore and learn about new

things Index 118

Are Leaders Index 136

Fitness Consumers are the People You Want to Reach

Buy based on quality, not price

Index 143

Are confident Index 132

Source: GfK Custom Research North America 2012. Online survey of 2,010 Adults 18-54, 95% Confidence Level. Online methodology is representative of the total US Population. Index based on health club members vs. non-health club members surveyed.

Knowledgeable about pop culture

Index 153

Heavy social media users

Index 123

zoommedia.com

Appendix

ZoomFitness History Discovery ESPN TBS TNT

MP3 players used for [Listening to music]

172 103 104 107 110 100

MP3 players used for [Listening to podcasts]

181 103 99 103 89 82

MP3 players used for [watch video/movie]

183 108 117 115 114 104

MP3 players used for [play video game]

172 97 108 111 113 99

Music Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison

MRI:Doublebase 2012. Base = A18+“zoomfitness network” (study of Nielsen On Location Measurement of ZoomFitness, October 2011 in MRI via Clear Decisions). TV Networks pulled based on entertainment networks watched in past 7 days during primetime , excluding news and educational programs


Ordered DVD’s/BluRay discs online 140 101 104 105 103 96

Went to the movies 2-3 times a month

133 101 101 108 124 116

Rented movies from Amazon 117 98 106 94 85 91

Rented movies from Netflix 145 102 103 104 104 93

Movies Category- Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison



Used mobile phone/smartphone to visit website for entertainment information

160 104 107 120 119 107

Watched video clip on mobile phone/smartphone

163 110 116 130 129 111

Downloaded an app to mobile phone/smartphone

140 100 102 112 115 102

Watched a downloaded or streamed TV program on mobile phone/smartphone

147 111 105 125 125 109

Mobile Category – Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison



Ordered video games/systems online

151 113 115 113 114 108

Ordered movie tickets online 224 100 103 113 108 102

Ordered other tickets online (concerts, shows, sports, etc.)

206 103 103 121 107 98

Ordered MP3 Player online 240 95 105 119 107 95

Internet Category - Top 5 Entertainment Cable Nets

ZoomFitnessTM

Delivers

Consumer Comparison
