10 � TRENDS IN HOLIDAY SHOPPING

12-9-13�

Beyond the Holiday Splurge

This year, Moms say they don’t plan to increase their holiday spend from last year – 44% say they will spend as much as last year, while 43% will spend less.

11 �

1 �

Scaling Back for the Holidays

With the holidays looming, families plan to turn a critical eye to their household budgets. More than 60% of families plan to curtail eating out, 50% will trim gift-giving costs, and 43% will cut holiday travel costs. And just 13% will pay full price for the perfect gift.

2 �

Research + WOM = Decision to Purchase

Moms rely on research & WOM recommendations when shopping for the holidays, with 75% checking online for price comparisons & reviews, and 45% turning to friends & family for input.

3 �

Seasonal Shopping Trends

With the holiday shopping season just around the corner, new research from Mom Central Consulting shows that nearly 30% of Moms will shop for gifts from their phone this holiday season.

4 �

Personal recommendations top TV and online ads as

Moms look for inspiration for holiday gifts. Nearly

60% of Moms will seek a personal offline

recommendation for a gift idea, while 50% will

turn to blog posts.

Recommendations Trump Traditional Ads 5 �

Searching for Deals and Steals

More than 70% of Moms actively

search social media sites for

promotions and deals to save money during

the holiday shopping season.

6 �

Find Them Online

This holiday season, 98% of

Moms shop online for

holiday gifts, with 35%

agreeing they always shop

online.

7 �

The Rise of Online Influence

Nearly 70% of Moms say they

are more likely to purchase a product if it

receives a high star rating on e-

commerce reviews.

8 �

Social Media Fosters Holiday Connections

Remember the holiday newsletter?

Today, 78% of Moms connect with friends and family

members during the holidays via Facebook.

9 �

Social Recommendations Drive Purchase

Nearly 70% of Moms say they are more likely to purchase a product if it’s recommended by someone they follow on

social networking sites.

10 �

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Connect With Us!

Stacy DeBroff CEO

617.244.3002 stacy@momcentral.com

MomCentralConsulting.com