5 Ways Instant Incentives are changing Market Research.

About our speaker

Jignesh ShahCEO @ Rybbon: Incentives Management for Market Research

20 years in Technology & Marketing

Supported MR projects at WBA, SAP, Forward Financials and Balboa

Physical incentives are inefficient and expensive administrative burden

Hours expended on

– manual purchase, preparation and dispatch

– tracking and tallying incentives against projects and clients

– resolving errors and delays in delivery to participants

Unhappy participants due to delays

International incentives are hard

Insufficient tracking & visibility for audits & compliance

3

$7-$12 per incentive.

Opportunity Cost of not investing these dollars to grow your core business.

+

Digital Incentives

E-Gift Cards Virtual Prepaid Digital Payments Card-less Cash

How Instant Incentives Work

Buy Send Track

Project 1

Project 2

Project x

.

.

.

Branding & Customization

Management & Reporting

Survey / Participant Database Integration

5 Ways Instant Incentives are changing Market Research

1. Slashing project management burden and cost

2. Speeding up research execution

3. Expanding Reach to Global Participants

4. Complying with regulations and audit requirements

5. Keeping Participants Happy

1. Slashing Project Management Burden & Cost

505

115

Example: Administrative overhead to send 3,000 incentives per year.

Virtual Prepaid by Email

Mailing Checks

75%

hours

hours

Digital incentives eliminate manual, time consuming tasks

2. Speeding up Research project execution

Organize & Send 1 or 1,000 rewards in minutes

Load & manage recipient lists by Project

Add recipients to payout project as and

when needed

Automate by integrating directly into

survey and data collection systems.

Great for qualitative research and multi-week studies!

Project 3

$ $

$ $ $

Project 2

$ $ $

Project 1

$ $ $$ $

$

3. Expanding reach to global participants

Virtual Visa Prepaid

Delivered by EmailAccepted in 150+ Countries

4. Complying with Regulations & Audit requirements

Regulations. Example:

Internal Policies, Checks & Balances

4. Complying with Regulations & Audit requirements

One portal for tracking all incentives

Detailed tracking of each incentive sent

Automate reporting by client, project and recipient

Support Regulation Compliance

Support Internal Policies & Monitoring

✓✓

5. Instant reward delivery = Happy Respondents

Immediate delivery

Any device

More respondent retention

More referrals

14

Offer respondents Speed and Choice

15

Receive Now. No waiting.

Susan, thank you for your participation. Please choose how you would like to receive your reward.

Receive a check by mail.

Completes in 10-15 days.

$50

Receive Now. No waiting.

Strengthen personal connection with customized reward experience

Reward arrives from your email address

Present with your unique voice & messaging

Drive engagement, offer:– Sign up as panel member

– Refer another respondent

– Sign up for Newsletter

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Meet Rybbon: Complete Incentives Management

Full Range of Incentives: Worldwide Visa,

Gift Cards, Checks

Project-based Incentives Management

Instant delivery by email

Detailed rewards & cost tracking

Q&A

Complete Incentives Management

See Demo: www.rybbon.net