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SIX TOP BRANDING TIPS FOR BRANDING, DESIGN & MARKETING
| Date post: | 20-Feb-2017 |
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Business |
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SIX TOP BRANDING TIPS FOR
BRANDING, DESIGN & MARKETING
NO MATTER HOW INNOVATIVEYOUR SMALL BUSINESS SERVICEOR PRODUCT IS, YOU NEED TOMAKE POTENTIAL CLIENTSAWARE OF IT BEFORE YOU CANTURN IT INTO A SUCCESS.
BRANDING, DESIGN & MARKETING
MARKETING IS THE METHOD THAT MOSTSMALL BUSINESS OWNERS USE TO GETTHE WORD OUT ABOUT THEIR COMPANY,BUT MARKETING ISN'T JUST ABOUTPUTTING A SALES MESSAGE ON APOSTCARD AND MAILING IT OUT TOPOTENTIAL CLIENTS;
BRANDING, DESIGN & MARKETING
MARKETING IS ABOUT BRANDING YOURCOMPANY SO THAT POTENTIAL CLIENTSHAVE AN IDEA OF WHAT TO EXPECT WHENWORKING WITH YOU, UNDERSTAND WHATSETS YOU APART FROM COMPETITORS ANDCAN IDENTIFY YOUR COMPANY OUT OF ACROWD OF OTHERS IN THE INDUSTRY.
BRANDING, DESIGN & MARKETING
BRANDING IS ONE OF THE MOSTIMPORTANT TASKS A SMALLBUSINESS CAN DO, SINCE IT COULDBE THE TIPPING POINT BETWEENGAINING AND LOSING SALES.
BRANDING, DESIGN & MARKETING
BRANDING, DESIGN & MARKETING
IF YOU AREN'T SURE WHERE TOEVEN BEGIN IN
HERE ARE SIX TOP TIPS TO HELPYOU GET STARTED.
BRANDING, DESIGN & MARKETING
CHOOSE A SIMPLE BRANDING MESSAGE.> WHAT SETS YOUR COMPANY APART FROM OTHERS
IN YOUR INDUSTRY?> WHAT MAKES YOU DIFFERENT AND UNIQUE?> WHAT IS IT ABOUT YOUR COMPANY THAT MAKES IT THE
ONE THAT A POTENTIAL CLIENT SHOULD CHOOSE?
THESE ARE THE QUESTIONS THAT YOUR BRAND MESSAGE SHOULDANSWER. FIND A SIMPLE, SMOOTH AND UNCLUTTERED WAY TOCONVEY THESE ANSWERS THROUGH YOUR BRANDING MESSAGE.
>ONE.
BRANDING, DESIGN & MARKETING
CREATE A VOICE TO ACCOMPANYYOUR MESSAGE.> IT'S NOT JUST WHAT YOU SAY, BUT HOW YOU SAY IT.> YOUR CORPORATE "VOICE" IS THE LANGUAGE, TONE AND RHYTHM
THAT YOU UTILISE IN ALL YOUR COMMUNICATIONS.> NOT ONLY DOES THIS VOICE DELIVER THE CORE OF YOUR BRANDING
MESSAGE, BUT IT ALSO CREATES AN OVERALL IMAGE FOR YOURCOMPANY THAT EXTENDS PAST THE MESSAGE ITSELF AND MAKESYOU UNIQUE.
> MAKE THE MESSAGE AND VOICE A COHESIVE PART OF THEMARKETING PACKAGE.
>TWO.
BRANDING, DESIGN & MARKETING
YOUR MARKETING PIECES, BOTH ON AND OFFLINE,SHOULD ALL HAVE THE SAME MESSAGE, AND SHOULDBE CREATED WITH THE SAME VOICE THAT YOU USEFOR ALL OTHER COMMUNICATIONS.
THIS INCLUDES YOUR WEBSITE, BLOG, SOCIALNETWORKING CAMPAIGNS AND CORRESPONDENCE.
>TWO.
BRANDING, DESIGN & MARKETING
CREATE A LOGO AND DESIGN SCHEMEIT'S IMPORTANT TO HAVE MANY DIFFERENT WAYS TO CONVEYYOUR MESSAGE AND STYLE TO YOUR POTENTIAL CLIENTS, SO YOUNEED TO HAVE BOTH VERBAL AND VISUAL BRANDREPRESENTATIONS FOR YOUR COMPANY.
THAT MEANS YOU NEED A LOGO AND COLOUR SCHEME THATCOMPLEMENTS YOUR VERBAL MESSAGE, AND CREATES ACOHESIVE PRESENTATION FOR YOUR MATERIALS AND WEBSITE.
>THREE.
BRANDING, DESIGN & MARKETING
BE CONSISTENT.WHEN YOU ARE TESTING DIFFERENT MESSAGES AND VOICES, ITMAKES SENSE TO HAVE A FEW DIFFERENT CAMPAIGNS WORKINGWITH TOTALLY DIFFERENT LOOKS.BUT ONCE YOU MEASURE ALL YOUR FEEDBACK AND DETERMINEWHICH BRAND MESSAGE AND IMAGE WORKS BEST, HAVE ALL YOURCORRESPONDENCE AND CLIENT ACCESSED SITES REFLECT THESAME IMAGE, VOICE AND MESSAGE.IF YOU AREN'T FOCUSED ABOUT HOW YOU APPEAR, THEN YOURPOTENTIAL CLIENTS WILL BE IMPACTED BY YOURINCONSISTENCY RATHER THAN YOUR MESSAGE.
>FOUR.
BRANDING, DESIGN & MARKETING
MEASURE REACTIONS AND TWEAKYOUR MESSAGE AND DESIGN> AS YOU MOVE FORWARD, MAKE SURE YOU MEASURE THE
REACTIONS OF YOUR POTENTIAL CLIENTS TO YOUR BRAND.> WATCH FOR THEIR DISCUSSIONS ON SOCIAL NETWORKS AND
BLOGS AND PAY ATTENTION TO SALES FIGURE MOVEMENTS.> WHEN YOU NOTICE CERTAIN ASPECTS OF YOUR BRANDING NOT
DELIVERING, TWEAK THEM.
>FIVE.
BRANDING, DESIGN & MARKETING
THE BOTTOM LINEBRANDING IS A DYNAMIC PART OF YOURMARKETING PLAN.IT IS AN EFFECTIVE WAY TO ALLOW YOURBUSINESS TO STAND APART FROM COMPETITORSAND DISCOVER HOW TO BEST SPEAK TO YOURPOTENTIAL CLIENTS AND WIN THEIR TRUST.
>SIX.
BRANDING, DESIGN & MARKETING
BUT IF IT IS NOT CARRIED CONSISTENTLYTHROUGH ALL OF YOUR INTERACTIONS WITHPOTENTIAL CUSTOMERS AND ISN'T TWEAKEDAS TRENDS AND RELATIONSHIPS CHANGE, ITWILL NOT WORK AS EFFECTIVELY.
TEND TO YOUR BRAND, AND CONTINUE TODEVELOP IT AS YOU WOULD ANY OTHERASPECT OF A THRIVING BUSINESS.
>SIX.
BRANDING, DESIGN & MARKETING
Our Top Tip:
BRANDING, DESIGN & MARKETING
THERE ARE BRAND CONSULTANTS WHOSPECIALISE IN BRANDING STRATEGIES ANDBRAND COMMUNICATION WHO CAN GUIDE YOUTHROUGH THE WHOLE PROCESS AND ADD AFRESH PERSPECTIVE TO THE PROJECT.
>TOP TIP.
