How Will Android L and iOS 8 Impact Retailers?

Maya Mikhailov, Cofounder GPShopper, Adjunct Professor NYU

HOW WILL ANDROID L AND IOS 8 IMPACT RETAILERS?

Dial-‐in: 1.805.309.5900 PIN: 421-‐779-‐166# Submit ques@ons: [email protected]

ABOUT GPSHOPPER

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Connec@ng with mobile consumers to revoluConize

retail.

CreaCng award

winning apps

Cloud Based, enterprise-‐class mobile plaLorm

GPShopper is an integrated mobile plaLorm enabling retailers & brands to launch large scale mobile solu@ons driving loyalty, commerce and engagement. •  SDK with over 200+ Features: Including Push

NoCficaCons, Banners, commerce and loyalty

•  Mobile CMS and ReporCng tools for complete mobile operaConalizaCon

•  End-‐to-‐end beacon soluCon integraCng campaigns,

reporCng and management

Trusted by: EXPRESS, Estee Lauder, bebe, Best Buy, The North Face and more

© GPSHOPPER 2014 ALL RIGHTS RESERVED Dial-‐in: 1.805.309.5900 PIN: 421-‐779-‐166# Submit quesCons: [email protected]

3 © GPSHOPPER 2014 (Learn more at: www.gpshoppper.com) ALL RIGHTS RESERVED

IOS 8 What’s great for retail marketers in this new release

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IOS 8: FEATURE OVERVIEW


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Swii � New messaging (WhatsApp meets Snapchat) � Tap to Talk � Find My Friends � New Keyboards � Time-‐Lapse Camera � Family Sharing �

Customizable Control Center � Mapping Updates � Points of Interest � Find-‐your-‐car � Split Street MulC-‐Tasking � Siri Improvements � Metal API � Quick

Access Contacts � PredicCve Search � Weather Channel � Spotlight improvements � iCloud Drive � Home SDK � Instant Hotspot � Accessibility �

Healthkit � Send My Last LocaCon � Ask to Buy � Split Screen �

SOME OF THE NEW FEATURES OF IOS8


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WAIT…DON’T HANG UP © GPSHOPPER 2014 ALL RIGHTS RESERVED

Dial-‐in: 1.805.309.5900 PIN: 421-‐779-‐166# Submit quesCons: [email protected]

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ü  InteracCve NoCficaCons ü  Extensions (including Widgets) ü  Touch ID ü  LocaCon-‐based lock screen apps ü  New Privacy Selngs

WHAT’S NEW IN IOS8?


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NoCficaCons have improved. No longer require leaving current app or lock-‐screen. Plus new acCons! What does this mean for Marketers? ü  NoCficaCons less intrusive to users ü  Messages no longer auto-‐open apps ü  No longer showing “all messages missed” ü  LocaCon NoCficaCons

INTERACTIVE NOTIFICATIONS


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Allow third-‐party apps to communicate with other apps including: Today (aka Widget), Share, Ac@on, Photo, Storage and Keyboard. What does this mean for Marketers? ü  Widgets: Quick access to Cmely informaCon ü  Share: New networks – not just Facebook and Twiqer ü  AcCon: Manipulate Content within an app

EXTENSIONS

Widget Example


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3rd party apps may use Apple's biometric fingerprint authenCcaCon technology (TouchID) What does this mean for Marketers? ü  No more forgoqen passwords ü  Fast access to payments!

TOUCH ID


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3rd party apps may appear on the lock screen as they are contextually relevant to a users locaCon. What does this mean for Marketers? ü  Quick access to in-‐store apps ü  Get discovered – used your physical store

footprint

LOCATION AWARE APPLICATIONS


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1)  MAC address rotaCon! 2)  LocaCon permissions 3)  Contacts RestricCons 4)  New privacy Policies Required: Apps for Kids,

HomeKit and Healthkit

IOS8 NEW PRIVACY SETTINGS


13 © GPSHOPPER 2014 (Learn more at: www.gpshoppper.com) ALL RIGHTS RESERVED

ANDROID L Candy coated Android OS with chewy API center

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ANDROID L: FEATURE OVERVIEW


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ü  Material design ü  NoCficaCons on lock screen ü  Interlocking applicaCons ü  Wear and Android TV – Pushing into new fields ü  Speed & Ba)ery Life Performance (ART

run9me, no decompressing apps = less ba)ery)

WHAT’S NEW IN ANDROID L?

Credit: Phandroid


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Flat design with a Cle like feel. Simplified icons, bright colors and focus on clearner nav. What does this mean for Marketers? ü  UI UnificaCon starCng between IOS and Android ü  Top “hamburger” nav seems to be becoming a

accepted navigaCon element

MATERIAL DESIGN


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Apps which can talk to other apps…sound familiar? What does this mean for Marketers? ü  Apps can open other apps – extend your app features

into 3rd party applicaCons ü  Convert mobile web users into app users!

INTERLOCKING APPS

“…those who have our app are making twice as many trips to Walmart, and their spend is 40 percent more.” Wanda Young, Vice President of Digital MarkeCng Walmart


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No more liqle icons appearing in the status bar, now lock-‐screen prominence or drop-‐in from top. What does this mean for Marketers? ü  NoCficaCons will get more aqenCons ü  However, now users can turn off individual

app noCficaCons

NOTIFICATIONS ON LOCK SCREEN

BEFORE: Two step process – first alert on status bar and then pull-‐down to see alert

AFTER: IOS-‐like alerts on lock screen with images


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Android L is opCmized for a variety of devices including Watches, TVs and automobiles. What does this mean for Marketers? ü  Looking at our smartphones 125 per day,

future focus on snackable content ü  App strategy alerts will maqer more in the

long run

WEAR(ABLES) FOR EVERYONE!


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SUMMARY


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IOS 8 Release date: Fall 2014, Mul9ple betas available for Devs

ü  Take advantage of Widgets and TouchID ü  Be aware of new privacy selngs and user customizaCons ü  Get ready for a flood of upgraded users…except iPhone 4 users Android L Release date: TBD, Betas for Devs and Nexus users out now ü  More prominent Push NoCficaCons ü  Expect faster app performance speed ü  Material Theme: Flat Design

SUMMARY


© GPSHOPPER 2014 ALL RIGHTS RESERVED

QUESTIONS? Email your quesCons to [email protected]

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THANK YOU! 584 Broadway, Suite 904 New York, NY 10012 123 W Madison, 19th Floor Chicago, IL 60602

Maya Mikhailov Co-‐Founder, EVP Email: [email protected]

@gpshopper

Date post:	23-Aug-2014
Category:	Retail
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