WELCOME TO…

TOCThe History of Perficient Digital

3

Perficient Digital from End-to-End

6

Our Clients17

PERFICIENT DIGITAL FROM END-TO-END

BRING YOUR “A” GAME

4

STL A2

ATL IRV

MKE

5PRETTY SWEET

OFFICE

LOCATIONS

200+OF THE MOST TALENTED

DIGITAL CARTOGRAPHERS, DESIGN PROS,

BRAND SHAPERS, DIGITAL MARKETERS,

DATA SCIENTISTS AND CREATIVE CODERS

35YEARS OF

END-TO-END, EVOLUTIONARY

EXPERIENCE

IS…

5

BOUTIQUES Can be great at delivering creative point solutions but are often unable to scale across the complexity of your business.

DIGITAL AGENCIES Can be great at articulating digital experience but are often unable to deliver on the vision once it cuts deeper into the enterprise.

CONSULTANCIES Can be great at strategic vision but a large, institutional mindset is often unable to craft nimble, differentiated solutions.

HOW WE’RE DIFFERENT

BROADER. DEEPER. BOLDER.BOUTIQUE

CONSULTANCY

DIGITAL AGENCY

DEPTH. DARING. DELIVERY. PRACTICES + CAPABILITIES

If the fusing of powerful technology consulting with insightful Agency strategy and creativity is a new convention, we’ve already broken it. How? Because to us, “End-to-End” is the price of entry for executional delivery. Our full-service offering is designed to modulate to tackle your ever-changing, ever-increasing business challenges by making sure the executional means never fail the strategic vision. these things are not mutually exclusive — we see them as one. For proof of this conviction, look no further than our six core disciplines poised to solve your digital transformation and CX challenges.

OUR CAPABILITIES

END-TO-END IS JUST THE BEGINNING.

7

8

Your brand is made of moments. Good and bad, day in, day out. Where the sum of every customer interaction shapes your brand and can decide the fate of your business. Now more than ever, CMOs and CIOs share a mutual conviction that customer experience IS the brand. What a brand does and how it does it must have parity with what it says. For many, this alliance marks the beginning of the digital transformation of their business. Perficient Digital is the ideal partner to amplify your shared vision and help lead your partnership. Yet another reason “End-To-End is Just the Beginning.”

OUR PRACTICES

DEPTH, DARING, DELIVERY.

EXPERIENCEDESIGN

CONTENTSTUDIO

DIGITAL STRATEGY & PLANNING

DIGITAL EXPERIENCE PLATFORMS

DIGITAL MARKETING & ANALYTICS

MOBILE & EMERGING

TECH

CX INNOVATION

DIGITAL TRANSFORMATION

BUSINESS OPTIMIZATION

Consumer Research

Competitive/Industry Analysis

CXIQ Assessment

Customer Journey Mapping

Customer Experience Strategy

Business Case

DIGITAL STRATEGY PLANNING

Guiding choices, inspiring opportunities, fueling the experience, delighting your customers. It takes clarity. But an increasingly noisy, complex business environment often clouds the vision of us marketers. Our “proprietary” strategy process is simple: ask “what and why?” The more we do that, the more our thinking, plans and recommendations will be grounded in that elusive happy place between what the business needs and what your customer wants.

THAT ELUSIVE HAPPY PLACE

THE OVERLAP BETWEEN BUSINESS NEEDS AND CUSTOMER WANTS.

9

+Digital Strategy + Roadmap

Brand Strategy

UX Strategy

Content Strategy

Digital Marketing Strategy

Commerce Strategy

10

Customer + Market Research

Customer Journey Mapping

Taxonomy + Site Map Design

Persona Research + Development

Visual Design

Brand ID + Development

EXPERIENCE DESIGN

Every element on any screen tells a story and has as much communication power as your brand’s best ad. Our team of UI designers and UX architects, writers and art directors aren’t just performing tasks in a project plan. They’re fierce protectors of brands and champions of technology who collaborate to craft some of the most well-orchestrated stories in the industry. And it’s not just a creative playground. With our deeply integrated technology roots, feasibility, fit and finish are never afterthoughts. We are UX and design creatives, doing the hustle at the speed of culture.

THE SPEED OF CULTURE

UX AND CREATIVE DOING THE HUSTLE AT THE SPEED OF CULTURE.

Style Guides

UX Architecture

Prototyping + Wireframes

Responsive Design

Video Production

11

Content Creation

Copywriting

Content Strategy

Competitive Content Analysis

CONTENT STUDIO

A well told story, in the right place, at the right time. We all know that’s the goal. But to make that happen, we must believe that content may be king, but context rules. And we have to be creatively nimble. Which deftly describes our Content Studio. From well-crafted website copy to serialized video content purpose built for social media, we can efficiently “program your brand” to become masters of multi-screen storytelling. Your audience is waiting.

YOUR AUDIENCE IS WAITING

WHEN YOU THINK OF YOUR BRAND AS A PUBLISHER, IT CHANGES EVERYTHING.

Content Workflow Mapping

Editorial Style Guides

Site Content Inventory

12

Digital Marketing Strategy

Organic and Paid Search

Display Advertising + Media Planning

Social Marketing

Conversion Optimization

DIGITAL MARKETING ANALYTICS

There are no perfect answers. Which is exactly why this team lives and breathes in the overlap between art and science, qualitative and quantitative, black and white. It’s why our campaign strategies work. From one-off optimizations, to acquisition and retention, we measure confidently and optimize obsessively. We open the aperture of possibility with a blend of data smart recommendations and veteran intuition, all intelligently informed by your customer’s desires. When, how, where and with whom will you fulfill those desires? We can’t wait to tell you.

WE CAN’T WAIT TO TELL YOU

QUALITATIVELY CURIOUS. QUANTITATIVELY DRIVEN.

Email Marketing

Marketing Operations

Marketing Automation

Lead Management

Campaign Management

ROMI Reporting

+

13

Mobility

Experiential

MOBILE EMERGING TECHNOLOGY

Screens, spaces and places, oh my! If “End-to-End is Just the Beginning,” so too is the massive proliferation of devices and screens. This ongoing, explosive growth of mobile has not only become ubiquitous, it’s quickly paving the way to ambient networks and service systems where environments, textiles, devices and people are connected. Everywhere. Yes, mind boggling. But our expertise in mobile and emerging technologies like AR, VR and IoT, uniquely positions us to ready you for what’s now and what’s next. We can lean as far forward as you want to lean, and we catch you every time. But first, let’s talk about that app idea you have.

LET’S TALK ABOUT THAT APP IDEA YOU HAVE

WHO’S READY FOR THE TECHNOLOGY “TRUST FALL?”

IoT

POC and Prototype

+

14

Front-End Development

Ecommerce Platform

Integration

Back-End Development

3rd-Party Extensions

Custom Coding

DIGITAL EXPERIENCE PLATFORMS

Digital transformation is about building a foundation of enablement — the stuff that makes your foray into CX greatness not only achievable, but seamless and efficient. Our expertise and partnerships with nearly every technology platform imaginable ensures that our execution never fails the vision. From data management to eCommerce, from CRM systems to powerful CMS – we build beautiful. When it comes to technology firepower, we’ll always have more than you could ever use.

TECHNOLOGY FIREPOWER

LIKE SHOWING UP TO A FISTFIGHT WITH A SUPERHERO.

Performance Optimization

Code Review + Audit

Post Launch Support

Quality Assurance Testing

15

Account + Revenue Planning

Voice of the Client + Voice of the Agency

Defining Client Objectives + Expectations

Delivery Team Alignment with Account Needs

Account Health

ACCOUNT SERVICES

We communicate your needs to the agency teams, and sell and support the agency POV back to the you. We understand your business and how to bring the services of the agency to you. Our account services team coordinates the efforts across the groups to ensure we are delivering tremendous value and expertise to you and the relationship.

PUTTING YOU FIRST

WE MAKE YOUR NEEDS OUR NUMBER ONE PRIORITY.

Our overall approach can adapt to every clients new opportunity by being flexible and collaborative.

WORK THAT WORKS

A PROVEN PROCESS

16

AWARENESS EXPERIENCE EXECUTION

LISTEN THINK PLAN DESIGN DEVELOP MARKET

DISCOVER + MAP CONCEPT + ARCHITECT ITERATE + PRODUCE LAUNCH + EVOLVE

DEFINE SPRINTS DESIGN + BUILD SPRINTS MAINTAIN, OPTIMIZE, MARKET

BRANDS WE’VE PARTNERED WITH

OUR CLIENTS

18

BRANDS WE’VE HELPED RE-CONNECT

THANK YOU