Top CampaignsTop Campaigns

BrandsBrands

BrandsBrands

ToyotaToyota

Campaign Objective : New car launch “Etios”

Campaign Duration : 2 Months

Scope Of Cafes : 180 cafes and 60 Xpress outlets

Campign Dynamics : Database collection, immediate gratification of coffee coupon to

the customer.(111000+leads generated)

Touch Po ints At Cafes : Dangler, drop box, table sticker, leaflets, coupons

DanglerDangler Table MatTable Mat

ToyotaToyota

ToyotaToyota

Drop BoxDrop BoxLeafletLeaflet

Free Free Coffee Coffee CouponCoupon

AxeAxeCampaign Objective : Axe Twist Launch “New Fragrance”

Campaign Duration :1 Months

Scope Of Cafes : 50 Cafes

Campign Dynamics : TRI COLOR BEVERAGE “AXE Twist”, on Purchase Of 2

Beverages 1 AXE Glass Free, also With Every Beverage A Fragrance Card Was

Given Out To Each Customer.

Touch Po ints At Cafes :Tent Cards / Coasters / Fragrance Cards / 2 Drinks Free

Glass

AxeAxe

Axe Beverage- TwisterAxe Beverage- Twister

Tent CardTent Card

Bajaj PulsarBajaj Pulsar

Campaign Objective: Bike re-launch “pulsar 135cc”

Campaign Duration : 1 Month

Scope of Cafes : 35 Cafes for bike display,150 cafes for static visibility.

Camping Dynamics : Lead generation through promoter in 35 cafes and branding

exercise. (7500 leads generated)

Touch Po ints at Cafes : Standee , bike display, promoter, tent card on tables.

Bajaj PulsarBajaj Pulsar

Bike DisplayBike Display

StandeeStandee

Bajaj PulsarBajaj Pulsar

Tent CardsTent Cards

Bajaj PulsarBajaj Pulsar

Nissan MicraNissan Micra

Campaign Objective: New car launch “Micra”

Campaign Duration : 1 Months

Scope o f Cafes : 150 Cafes.

Campign Dynamics : Branding at cafes.

Touch Po ints at Cafes : Tent card on tables

Tent CardsTent Cards

Nissan MicraNissan Micra

NikeNikeCampaign Objective: New sports apparel launch

Campaign Duration: 1 Months

Scope o f Cafes : 70 Cafes.

Campign Dynamics : “Q-codes” on wall visual and standee for customer

downloads to account for clicks on print media.(Q – codes technology was used in

a medium for the first time)

Touch Po ints at Cafes : Wall visual and standee at cafes

NikeNike

Wall VisualWall Visual

NikeNike

StandeeStandee

Cadbury 5 StarCadbury 5 Star

Campaign Objective: Customer Engagement For Fun Aspect Of The Brand.

Campaign Duration : 1 Month

Scope Of Cafes : 200

CAMPIGN Dynamics : Each Table Had A J igsaw Puzzle To Be Solved For A Contest

And Winners Were Gratified By The Brand.

Touch Po ints At Cafes : J igsaw Puzzle Mat At The Tables

Cadbury 5 StarCadbury 5 Star

Cadbury PuzzleCadbury Puzzle

Table MatTable Mat

Cadbury 5 StarCadbury 5 Star

X-BoxX-BoxCampaign Objective : To reach out to the customer for product experience.

“GAMING ZONE”

Campaign Duration : 6 MONTHS

Scope of Cafes : 10

Campign Dynamics : The customer could play the games on X BOX and would share

their feedback.(very prime high footfall cafes were targeted and there was immense

response to the gaming zone)

Touch Po ints at Cafes : table sticker with play creative, X Box installed at cafes.

X-BoxX-Box

KioskKiosk

X-BoxX-Box

KioskKiosk

ITC- FiamaITC- Fiama

Campaign Objective :Product And Brand Launch

Campaign Duration : 2 Months

Scope of Cafes : 150 Cafes

Campaign Dynamics : To Target All Female Customer Walk Ins At Cafes With

Instant Gratification By The Brand.

Touch Po ints at Cafes : Sampling Of Fiama/ Vivel Gift Packs To Female

Customers/Wall visuals/Standee/Tent Cards/Drop Box Contest Forms.

ITC- FiamaITC- Fiama

Wall VisualWall Visual Drop BoxDrop Box

StandeeStandee

ITC- FiamaITC- Fiama

SamplingSampling

LeafletLeaflet

Tent CardTent CardPosterPoster

Sony- PSPSony- PSP

Campaign Objective: To venture an interesting campaign that could establish direct

contact with the customers.

Campaign Duration : 1 month

Scope of Cafes : 60 Cafes

Campaign Dynamics : Sony PSP was installed at all tables for the customer to

experience the product.

Touch Po ints at Cafes : Promoter/tent card/floor sticker

Floor StickersFloor Stickers

Tent CardTent Card

Sony- PSPSony- PSP

Tent CardTent Card

Sony- PSPSony- PSP

HUL- Fair & LovelyHUL- Fair & Lovely

Campaign Objective: Product & brand launch “forget marks”

Campaign Duration: 45 Days

Scope of Cafes ; 125 Cafes

Campign Dynamics : From a teaser at the café to direct customer contact to

emphasis “forget marks”

Touch Po ints at Cafes : Dangler/ tissue paper holder/ tent card/ push pull

HUL- Fair & LovelyHUL- Fair & Lovely

DanglersDanglers

HUL- Fair & LovelyHUL- Fair & Lovely

Tissue PaperTissue Paper

Push- PullPush- Pull

LogitechLogitechCampaign Objective: Product launch “MP3”

Campaign Duration: 1 Month

Scope of Cafes : 16 Cafes

Campign Dynamics : A promoter would approach the interested customers to explain

the product features

Touch Po ints at Cafes : Kiosk & promoter/ danglers / push/pull stickers on the front

glass façade / table stickers – on all the tables

KioskKiosk

Push- PullPush- Pull

LogitechLogitech

VodafoneVodafone

Campaign Objective : “Blackberry blast-we’re the blackberry boys”

Campaign Duration : 2 Months

Scope o f Cafes : 150 Cafes

Touch Po ints at Cafes : Glass façade poster on the entrance door / tent card/

poster on notice board.

VodafoneVodafone

Tent CardTent Card PosterPoster

Glass FacadeGlass Facade

SamsungSamsung

Campaign Objective: Launch of a handset “ Brand launch”

Campaign Duration: 1Year

Scope of Cafes : 100 Cafes

Campign Dynamics : Static branding for new handset launch.

Touch Po ints at Cafes : Wall visual /branding for static visibility

SamsungSamsung

Wall VisualWall Visual

Apple I MacApple I Mac

Campaign Objective : Launch of I-Mac “product launch”

Campaign Duration : 1 Month

Scope Of Cafes : 55 Cafes

Campaign Dynamics : The promoter was interacting with the customers to

showcase the features of the product.

Touch Po ints At Cafes : Kiosk, standee, leaflets, promoter, tent card

Apple I MacApple I Mac

Tent CardTent Card

StandeeStandee

LeafletLeaflet

Tata PhotonTata Photon

Campaign Objective: New service launch ( data card-photon+ )

Campaign Duration : 1 Month

Scope of Cafes : 121 Cafes

Campaign Dynamics : Photon demo at cafes where the promoter interacted for

leads and explaining product features.

Touch Po ints at Cafes : Bill folder sticker / standee / badges on team member /

kiosk/promoter

Tata PhotonTata Photon

StandeeStandee

PromoterPromoter

MTSMTSCampaign Objective : To promote the new service launched and to generate leads.

Campaign Duration : 3 Months

Scope of Cafes : 150 Cafes

Campaign Dynamics : The promoter explained the features and the customer could

access the demo and all the leads were converted on spot.

Touch Po ints at Cafes : Interactive kiosk / promoter / sale of products

MTSMTS

Promoter Promoter & Kiosk& Kiosk

Tent CardTent Card

CromaCroma

Campaign Objective : Awareness of Croma outlet and offers in vicinity.

Campaign Duration : Annual

Scope af Cafes : Annual deal

Campign Dynamics : Store to store branding for each Croma outlet that opens

near CCD.

Touch Po ints at Cafes : Table stickers/standees with leaflets for latest offers.

CromaCromaTable StickerTable Sticker

YahooYahoo

Campaign Objective : To promote new applications on yahoo.

Campaign Duration: 2 Months

Scope of Cafes : 50 Cafes

Campaign Dynamics : Every customer contact was established with a coaster

with each beverage and there were heavy download of the application.

Touch Po ints at Cafes : Coasters with every beverage and blu-fi downloads.

YahooYahoo

LeafletLeaflet

ZEE T.V- Sa Re GaZEE T.V- Sa Re Ga

Campaign Objective: Promoting the show and the SMS contest.

Campaign Duration: 1 Month

Scope of Cafes : 120 Cafes

Campaign Dynamics : Mike danglers to create the singers zone at cafes.

Touch Po ints at Cafes : Mike danglers / tent cards contest contestant / Ahmedabad

Bhopal/finale gift hamper / the winner of the contest got the opportunity to attend the

finale and was given a hamper by the special guest of the show.

ZEE T.V- Sa Re GaZEE T.V- Sa Re Ga

Tent CardTent Card

DanglerDangler

ZEE T.V- Sa Re GaZEE T.V- Sa Re Ga

StandeeStandee

Mike DanglersMike Danglers

Airtel BroadbandAirtel Broadband

Campaign Objective: To launch new services of Airtel

Campaign Duration: 1 Month

Scope of Cafes : 150 Cafes

Campaign Dynamics : To reach out to customers at cafes for new service

launch.

Touch Po ints at Cafes : Tent cards at cafes

Airtel BroadbandAirtel Broadband

Tent CardTent Card

Tata IndicomTata IndicomCampaign Objective: To Create Awareness.

Campaign Duration: 1 Month

Scope o f Cafes : 100 Cafes

Campaign Dynamics : Promoter Would Explain The New Features,

Applications, services.

Touch Po ints at Cafes : Interactive Table Kiosk For Customers To Access

Demo In Groups.

Tata IndicomTata Indicom

Table KioskTable Kiosk

CeatCeatCampaign Objective: To spread the awareness of “Superior Bike Grip Tyres”

Campaign Duration: 3 Months

Scope of Cafes : 150 Cafes

Campaign Dynamics : The tent card attracted the customer mobile without

causing any harm to the devices, an exclusive hot beverage was served in winter

season in Ceat mugs/to further engage the customers there was a coffee table

book guide of safe driving

Touch Po ints at Cafes : Ceat ceramic cups with hot beverage/magic pad tent

cards/coffee table book

CeatCeat

Coffee Table BookCoffee Table Book

Ceat MugsCeat Mugs

Ceat BeverageCeat Beverage

FastrackFastrack

Campaign Objective : Eye-gear and watches launch

Campaign Duration: 1 Month

Scope of Cafes : 70 Cafes

Campaign Dynamics : Static visibility of Fastrack youth products at cafes

Touch Po ints at Cafes : Wall visual/ standee/ table sticker

FastrackFastrack

ChairbackChairbackStandeeStandee

LeafletLeaflet

FastrackFastrack

Wall VisualWall Visual

Table StickerTable Sticker Tent CardTent Card

MaybellineMaybellineCampaign Objective: New product launch “Whitestay UV”

Campaign Duration: 1 Month

Scope of Cafes : 120 Cafes

Campaign Dynamics : Kappi Nirvana – beverage integration with Maybelline.

Touch Po ints at Cafes : Danglers/side menu card promoting the beverage-Kappi

Nirvana / standee and bill counter tent card.

MaybellineMaybelline

DanglerDangler

StandeeStandee

Bill Counter Bill Counter Tent CardTent Card

Side Menu CardSide Menu Card

Leaflet & Leaflet & Tent CardTent Card

MaybellineMaybelline

Hulk- MovieHulk- MovieCampaign Objective: Movie promotion. “Incredible hulk”

Campaign Duration: 1 month

Scope of Cafes: 130 cafes

Campign Dynamics: Beverage integration “hulk sponsored-green apple soda”

Touch Points at Cafes: Danglers /table sticker/ hulk goodies – C.D and Hulk

shape pens Ith every beverage/ hulk – green apple soda.

Hulk- MovieHulk- Movie

Table StickerTable Sticker

SampleSample

Hulk- MovieHulk- MovieDanglerDangler