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Top Email Marketing Trends in 2016 – What Marketers can Expect!

Date post: 23-Jan-2018
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Top Email Marketing Trends in 2016 What Marketers can Expect!
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Page 1: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Top Email Marketing Trends in 2016 – What Marketers can Expect!

Page 2: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Top Email Marketing Trends – What Marketers can Expect

Anticipated trends

Right marketing mix at the back-end

More Email clicks!

Page 3: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Email Marketing Research Chart – Today’s scenario

What’s the best email click-through frequency of daily emails?

As per the Consumers report, it is proved that the vast majority of customers open and read emails if they are sent -

Weekly

Less frequently

Very few want daily emails!

Page 4: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Email Marketing Research Chart – Today’s scenario

How frequently does marketers contact an email address in a month?

• Most companies send up to 5 emails per month• Few companies send up to 8• Any company that exceeds 8 is a gap that faces immediate “rejection” or “gets ignored”

Page 5: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Email Marketing Research Chart – Today’s scenario

Sales messages on bulk are being pushed daily to customers of varied maturity levels.

Sophisticated

Mature

Boomers

Adult

Marketing emails reminds me to shop but I don’t shop regularly, so I rarely read emails

I purchase offline at a store after I receive an email offer once in a month

I spend monthly as a result of receiving emails weekly

I do like GAP, I feel like

unsubscribing mails if my inbox is overloaded with too many brand messages

What customers of diverse age-groups tell about pushed branded messages…

Mindthe

GAP!

Page 6: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Email Marketing Landscape Till date

A majority of the emails are deleted just because consumers prefers a

GAP in receiving sales messages a month

The solution???

Page 7: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Email Marketing Landscape – The solution

Find the right balance between sending too many mails and too few mails to make the subscriber take action on them. To achieve this make sure that your messages

meets specific features such as :

Relevant

Scheduling/Queuingthe content

Meets value proposition

Meets trendingstyles

?

Let’s talk about!!

Page 8: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Top Email Marketing – Trends

To take email marketing campaigns to the next level, marketers need to adapt to changing trends and

align their marketing mix with the buying process.

Faster engagement

Smarter messages

More interactive

User-generated

Page 9: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Top Email Marketing Trends – Anticipate these emerging trends before 2016

hits!

# 1 Lightbox incorporated within websites will work as similar to CTAs to facilitate email list growth-5-10 times faster!

Page 10: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Top Email Marketing Trends – Anticipate these emerging trends before 2016

hits!

# 2

Screen sizes will get bigger that will demand email marketing programs to be designed for responsive templates, specific font

sizes, and geo-location data

Page 11: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Top Email Marketing Trends – Anticipate these emerging trends before 2016

hits!

# 3 Personalized emails will be the best practice for customer

engagement that will demand messages to be as relevant as possible

Page 12: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Top Email Marketing Trends – Anticipate these emerging trends before 2016

hits!

# 4 User-generated content will surpass branded content. Positive email campaigns would be built based on excerpts from online

reviews, posts, blogs etc. generated via customers’ conversation

Page 13: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Top Email Marketing Trends – Anticipate these emerging trends before 2016

hits!

# 5 Video emails to communicate with audiences about

product/service details will increase click-through rates by 55% and increased conversion rates by 24%

Page 14: Top Email Marketing Trends in 2016 – What Marketers can Expect!

Marketers ! Now you know how adaptive techniques of email marketing trends will influence your next year marketing programs. Techniques are changing, so are the serving styles for particular group of clients.

Hence, prepare your email marketing strategy before 2016 sets in!

Source courtesy: clickz.com, .discussdesk.com, marketingsherpa.com, searchenginejournal.com


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