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Call Out Discounts & Pricing on Category Images & Links Walmart TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015
| Date post: | 14-Jan-2017 |
| Category: |
Marketing |
| Upload: | experiment-engine |
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Call Out Discounts & Pricingon Category Images & Links
Walmart
TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015
CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS
Walmart began using this approach for their experience duringChristmas 2010 with just two categories that weren’t evenholiday-specific.
CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS
For 2011, they tied it directly to their holiday design andfeatured a small electronics section on the home page thatlisted starting pricing.
CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS
The next year in 2012, the major retailer subtly used it on theirholiday category tiles in the “Video game Value Bundles”section by noting that product pricing would start “from $30”.
CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS
Then Walmart decided to use this tactic more by applying it toa larger section in 2013. Notice the festive presentation thatcalls out the $68 Nextbook.
CALL OUT DISCOUNTS & PRICING ONCATEGORY IMAGES & LINKS
Last year, Walmart went all out with this tactic by using it in ahuge gift categories section on the homepage (we’ve onlyshown half). They stick to general “starting from” categorypricing and percentage discounts (“Save up to 50%”).Contrasting red circles also help emphasize the info more:
Continuous Conversion Optimizationfor eCommerce Stores
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