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Top Holiday Ecommerce Trends - Set your sale apart with alternative time ranges

Date post: 14-Jan-2017
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Set Your Sale Apart with Alternative Time Ranges Walmart & Amazon TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015
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Page 1: Top Holiday Ecommerce Trends - Set your sale apart with alternative time ranges

Set Your Sale Apart withAlternative Time Ranges

Walmart & Amazon

TOP HOLIDAY ECOMMERCE TRENDS TO A/B TEST FOR 2015

Page 2: Top Holiday Ecommerce Trends - Set your sale apart with alternative time ranges

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

Walmart just turned Cyber Monday into a full week. They firsttried this in 2011 by making it a Monday through Friday affair.

Page 3: Top Holiday Ecommerce Trends - Set your sale apart with alternative time ranges

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

In 2012, Walmart started Cyber Week a day earlier thanMonday and ended it later, going from a Sunday to a Saturday.

Page 4: Top Holiday Ecommerce Trends - Set your sale apart with alternative time ranges

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

In 2013, Walmart continued with the Cyber Week sale fromDecember 1st to the 9th.

Page 5: Top Holiday Ecommerce Trends - Set your sale apart with alternative time ranges

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

For 2014, they created a sale that they simply deemed “CyberMonday 2.0” for the week following Cyber Monday.

Page 6: Top Holiday Ecommerce Trends - Set your sale apart with alternative time ranges

SET YOUR SALE APART WITHALTERNATIVE TIME RANGES

Amazon interestingly created its own "Prime Day" this year,which was a Black Friday type sale only for its members on July15th. They dripped info about sale items leading up to the dayand emphasized "More Deals than Black Friday".

Page 7: Top Holiday Ecommerce Trends - Set your sale apart with alternative time ranges

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